Redazione

🍹 Mutti, for the first time, turns its "Polpa di pomodoro" into the base for a special non-alcoholic drink list, targeting Gen Z's shift towards "mindful sobriety." Four mocktails, crafted by renowned bartenders like Gianluca Massa and Bruno Vanzan, are promoted through a campaign by McCann. At the RDS Summer Festival, Mutti engaged audiences with entertainment and contests, offering branded cocktail boxes and tools for home creation. Two in ten Italian Gen Zers now prefer alcohol-free aperitifs.

🍽 Cattel, a major Italian foodservice distributor, has embraced the gluten-free trend by offering over 2,600 gluten-free products, comprising 36% of their catalog. The Italian gluten-free market hit $480 million in 2024, with a projected CAGR of 10.5% from 2025 to 2030. Globally, the market is expected to grow from $7-8 billion in 2024 to over $15-16 billion by 2030-2032. Cattel's strategic vision includes diversified, innovative offerings for professional catering.

💡 2023, Venezia: Geberit, insieme a Michele de Lucchi e AMDL Circle, supporta l'installazione "Il cielo sopra il portego" presso l'Ospedale SS. Giovanni e Paolo. Questa scultura sospesa di legno blu, evocativa di arte e salute, s'ispira al progetto di Le Corbusier (1963-1970). Parte del programma "Nel segno della cura", mira a integrare arte e ospedale. Geberit, dal 1874, guida l'innovazione per il comfort abitativo.

🍴 Mastro Giorgio in Rome's Testaccio district unveiled a new menu celebrating Roman and Lazio cuisine with regional influences. Chef Francesco Sperandeo draws from forgotten recipes, such as "LA MATRICIANA MIA," inspired by Aldo Fabrizi’s 1972 poem. The menu explores Testaccio's traditional craftsmanship and includes dishes like "Tortelli Dentro Norma" and a summer special, "...quando si andava in villeggiatura!" focused on Lazio's coastal flavors. The restaurant combines historical culinary elements with innovative techniques for a unique dining experience.