Fiducia per il Food & Beverage in crescita: Italia dal 69% al 71% nel 2025
🍽 In 2025, Italy's Food & Beverage sector saw trust rise to 71%, up from 69% in 2024, based on the Edelman Trust Barometer with over 33,000 interviews across 28 countries. Italy's general trust index is 50 out of 100. Globally, 57% of consumers are reducing ultra-processed foods, and 50% cut alcohol, especially ages 18-34 (56%). Future challenges include increasing transparency and sustainability, emphasized by Rossella Camaggio of Edelman Italia.
Condividi