La birra italiana cresce: 92 miliardi di ricchezza generata e 24 mila nuovi posti in dieci anni
🍺 Between 2015-2024, Italy's beer sector generated €92 billion and 24,000 new jobs, revealed at the Senate by Osservatorio Birra and Althesys. Production rose by 20.5%, consumption by 13.6%, and exports by 31%. Employment grew from 88,000 to 112,000, marking a 27.5% increase. Beer now accounts for 0.42% of national employment. Fondazione Birra Moretti, since 2015, has promoted responsible beer consumption, impacting over 6,600 hospitality students, and plans to further support the sector’s growth.
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