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Redazione

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  • 2 min

Energia e leggerezza: Yoga Fruit Pro, l'alleato proteico per chi fa sport

🍎 Yoga introduces functional fruit juice "Yoga FRUIT PRO 20 g" with 20 grams of protein per serving, high vitamin C content, and no added sugars, tailored for health-conscious consumers and fitness enthusiasts. Available in ACE and Pineapple flavors, in 250 ml cheerpacks with resealable caps, targeting young and adult sports and wellness community. Official launch in April 2025, to be sold in GDO, Horeca, and Vending channels.
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  • 4 min

Innovazione a tavola: premiati i migliori prodotti Food 2025 all'undicesima edizione di Food Match

🍕 The 11th edition of Food Match in Milan awarded the "Miglior Prodotto Food 2025," a prize established in 2014. Analysis on 18,000 food sector companies showed 86% investing in innovation, with 60% focusing on waste reduction and circular economy, 38% on automation & robotics, and 29% on blockchain for traceability. Trends indicate functional products and nutraceuticals (57%), clean label interest (56%), and personalized products like DNA-based food (nearly 20%). The winning products came from 9 categories, with 3 special awards for Convenience, Packaging, and Sustainability.
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  • 2 min

Arrigoni Battista a Tuttofood: tradizione e innovazione con il Quartirolo DOP a cubetti

🍯 Arrigoni Battista, a historic Bergamo dairy recognized as a leader in the Made in Italy sector, will be at Tuttofood (May 5-8, Pavilion 1 – Stand H13) in Milan with a wide range of dairy products. Celebrating 110 years in 2024, they introduced Quartirolo Lombardo DOP cheese cubes in oil with "Battista 1914" herbs, targeting both Italian and foreign markets. These products have a 15-month shelf life, ambient storage, and come in four varieties: herb, truffle, chili, and chili-stuffed with Quartirolo Lombardo DOP and artichokes. The fourth-generation family business exports to 36 countries and has over 100 medals from international contests in the last 20 years.
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  • 5 min

7Pines Resort Sardinia riapre: natura, gusto e benessere

🏖️ 7Pines Resort Sardinia, located on Costa Smeralda, reopened recently, offering hospitality and sustainability. Recognized by Forbes Travel Guide's 2025 Star Awards for sustainability and hospitality excellence, it features meticulous environmental impact reduction and local resource use. Its restaurant Capogiro, awarded by Michelin Guide for 2024 and 2025, reopens May 2, while Cone Club opens June 1. The 800 sqm Pure Seven Spa and sport academies by Karel Nováček, Massimo Fenu, and Dustin Brown are also available, alongside the Kio House of Kids for eco-awareness.
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  • 5 min

''Napoli Racconta Napoli'': torna la docuserie firmata Masardona

🍕 Masardona, renowned for Neapolitan fried pizza, launches the second season of "Napoli Racconta Napoli – Special Delivery" on May 1, with episodes available every Thursday. Creators Salvatore and Cristiano Piccirillo aim to promote Naples culturally. The docuseries, produced by Bread and Network, shifts focus from entrepreneurial figures to contemporary pop culture artists, featuring Salvatore Esposito and Antonio Nocera. Masardona's story began in 1945 with Anna Manfredi and evolved into an internationally recognized brand by the fourth generation, with a recent expansion in Rome and participation in prestigious events like the G7 and Giorgio Armani celebrations. Celebrating 80 years, the brand has undergone rebranding by Bread And Network, enhancing its identity while preserving its heritage.
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  • 3 min

Birra Messina Cristalli di Sale celebra la meraviglia quotidiana con un nuovo spot

🍺 Birra Messina Cristalli di Sale's national campaign "Chista si chiama Meravigghia" aired on April 13, spotlighting daily wonder inspired by Sicily. Michela Filippi, Marketing Director at Heineken Italia, aims to inspire consumers through the campaign's message of adding wonder to life. The spot is a 15” format created by LePub, directed by The Family, with Alessandro Messina as the narrator. It will be on air for the season on major national TV channels with significant digital activation managed by Dentsu. Birra Messina was founded in 1923 in Messina, and Birra Messina Cristalli di Sale, a lager with Trapani sea salt, was introduced in 2019, jointly produced in Massafra and Messina. Birra Messina Vivace, a new 4.5% ABV citrusy blonde beer, debuted in 2024 and is also produced in Massafra.
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  • 2 min

Smashie apre a Roma: il fast casual americano firmato Cigierre sbarca nella Capitale

🍔 Smashie, new fast casual dining concept by Italian leader in casual dining Cigierre, launches expansion in Central Italy starting from Rome. The restaurant, opened in the bustling Romaest Shopping Center, occupies 130 sqm with an additional terrace and outdoor seating, totaling around 100 seats. The menu features smashburgers, hot dogs, fries, and milkshakes, including a free refill option. The opening created over 20 new jobs. Cigierre, founded in 1995 and now with over 370 locations, served over 30 million customers in 2024.
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  • 3 min

Host 2025: la filiera del caffè protagonista con SIC

☕ Italian coffee machines market in 2023 was valued at €550 million, growing by 0.9% compared to 2022; exports accounted for over 75%, reaching €415 million (+2.5%). Globally, coffee machine market is predicted to hit nearly $19 billion by 2025 and $25 billion by 2030 (CAGR +6%). Italy, leading EU coffee roaster, produced over 556,500 tons, 25% of total EU output. Host 2025 event will be held from October 17-21, 2025, at Fiera Milano, featuring SIC in pavilions 8-12 & 16-20, and World Barista Championship returns to Milan. Smart Label – Host Innovation Award will celebrate sustainable innovation. Previous six editions saw 950 international applications and over 280 awarded products. Host 2025 to include Brambati SpA, Cimbali Group SpA, and other industry leaders.
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  • 6 min

Acqua filtrata per l'Horeca: Culligan protagonista a Tuttofood 2025

💧 Global water filtration leader Culligan presents its Hoeca sector products and services at Tuttofood (stand D55 - hall 14) in Milan from May 5-8. Champion flair bartender Giorgio Facchinetti will demonstrate the importance of quality water in mixology. Italian consumer awareness of filtered water's quality and safety is nearly 100%, much higher than the European average of 70%. In Italy, 15% are regular and 40% are occasional filtered water consumers in restaurants, compared to under 10% and around 15% respectively in other European countries. Culligan Italy, with a team of over 1,000, achieved a 10% increase in turnover in 2023, reaching €220 million. Culligan International reported a $3.1 billion turnover in 2023, with an average annual growth of 30% from 2016 to 2023, serving over 155 million consumers annually, reducing plastic bottle use by 40 billion and CO2 emissions by over 5 billion kg. 🌊
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  • 2 min

Jolly Colombani festeggia 100 anni con Amarena Mix: sapore e design in edizione limitata

🍹 Jolly Colombani launched Amarena Mix, a new limited edition juice, commemorating the brand's Centenary, founded in 1924. The sensory experience balances sweetness with a slight tart note. International artist Francesco Poroli crafted the packaging, featuring the iconic Jolly sprite. Available from April 2024 in 1-liter Tetra Gemina family packs, Amarena Mix joins Jolly Colombani's eco-friendly range in Organized Large-Scale Retail (GDO) and Foodservice channels. The complete brand lineup includes fruit juices, tomato pulp and purees, sauces, ready meals, legumes, and sweet corn.
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