Redazione

🍺 Raffo introduces a social activation campaign, "Raffo Lavorazione Grezza University", featuring a "Corso di Laurea Brevissima" to memorize the beer's name in a fun way. The university-style course, devised by McCann, includes a 45-second introduction and 5 entertaining lessons led by the "Rettore Decisamente Magnifico". The initiative complements the brand's TV advertising campaign, maintaining its distinctive irony and positivity, which is typical of the brand’s "Decisively Apulian" style.

💼 Sperlari, a renowned Italian confectionery brand with a 190-year history, collaborates with international singer Mina to renew its brand identity through a jingle. This strategic partnership aims to bridge tradition and innovation, reflecting authentic, timeless values. Mina, with a 60-year career and a native of Sperlari's hometown Cremona, symbolizes the brand's enduring relevance. The campaign will revamp Sperlari's visual identity, tone of voice, portfolio, and communication across TV, radio, and digital platforms. Two new dual-flavored "Gran Gelées Duetto" candy references will be launched, made with Italian fruit nectars and natural flavors, free of artificial colors and animal gelatin. Sperlari, owned by Katjes International since 2017, employs over 350 people and is a market leader in Italy for seasonal products, candies, and sweeteners. The company operates from Milan and Cremona with five production sites.