SimIT Web: YouGov presenta la nuova piattaforma di shopper analytics avanzata
💻 YouGov launched SimIT Web, an advanced consumer behavior analytics platform for category managers. It leverages YouGov Shopper's proprietary data, covering over 21 million purchasing behaviors across 16 European markets and more than 100 performance indicators. The tool provides strategic insights 24/7 through an online platform, featuring detailed sociodemographic segmentations and data visualization capabilities. Additionally, SimIT Web will soon incorporate an AI-powered chatbot for in-app support. The technology is based on Circana's Liquid Data® platform.
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