Redazione

📦 Penny's marketing campaign in Germany creatively used packaging to highlight social and environmental costs, sparking viral discussions. Garofalo's limited edition pasta packaging with artistic graphics captured consumers' emotions and became collectible. Bacardi launched bottles made from 100% recycled plastic, reinforcing its green brand image without sacrificing aesthetics. These examples illustrate the powerful role of packaging in storytelling and communication, merging functionality with strategic marketing.

🏨 Green Hotel Genzianella, Roncone di Sella Giudicarie, achieved a 40% energy consumption reduction through an energy retrofit using Innova products. The hotel, with 26 rooms, features three Støne B1 15T heat pumps, achieving a seasonal performance over 3.5. In winter, these operate 85% of the time, using backup boilers below -10°C. Rooms use Osmo fancoils, ensuring optimal comfort. A Butler Pro system oversees operations onsite and remotely.

💻 Serenissima Informatica, in June 2025, launched protel Cloud in Italy and Spain for luxury hotels and hotel groups, offering over 1,100 integrations through Open API and protel I/O. The cloud-native PMS enhances personalization, integrating tools like Guezzt and iSelz Cloud. It offers advanced security with two-factor authentication and data encryption. A campaign, "Fly to the Cloud," supports a seamless transition from on-premise systems, highlighting enhanced connectivity, security, and customization for hotel management.