Redazione

🍋 LIMMI's lemon juice debuts on TV with Gerry Scotti's 40-second spot on Canale 5's "Caduta Libera". The campaign runs until July 12, reaching 2.5 million viewers at 19:10 daily. LIMMI products include 100% Limoni di Siracusa IGP and LIMMI Sweet, named Product of the Year 2025 in "Condiments". Additional 10-second spots air on FORUM until July 5, and a digital TV campaign on Mediaset Infinity targets 1.8 million buyers.

🥞 Probios launches new Sugar-Free Pancakes this month, perfect for a healthy breakfast or quick snack. These egg-free, lactose-free pancakes come in a package of 6, priced at €4.15. They have a shelf life of 180 days and can be quickly heated in a pan or microwave. Versatile in pairings, they can be topped with fresh fruit, cinnamon, yogurt, seeds, or your favorite spread, catering to the health-conscious consumer seeking delicious convenience.

☕ Fabio Russo interviewed Mario Rubino, President of Kimbo, at the Stazione Zoologica Anton Dohrn in Naples, during the presentation of the new super premium coffee line "Sapiente." Kimbo's Specialty project highlights Robusta coffee's qualities, featuring three blends: Incanto (100% Specialty Arabica), Mistero (50% Specialty Arabica/50% Fine Robusta), and Stupore (100% Fine Robusta). The project revives Kimbo’s artisanal roots, aiming to innovate and offer unique products.

📈 Ufficio Studi di Fipe-Confcommercio, aprile 2025, Italia: L'Istat segnala una flessione congiunturale del fatturato delle imprese ricettive e della ristorazione di -0,1% rispetto a marzo 2025, -0,2% al netto dell'inflazione. Tendenzialmente, c'è un incremento del 2% annuo, che si riduce a -1,5% senza inflazione. Turismo domestico cala del 3,2% tra gennaio-aprile 2025, mentre i flussi stranieri aumentano solo dell'1,5%. Cauto ottimismo per un recupero estivo guidato da eventi e turismo internazionale.

🍹 Bombay Sapphire launches "Step Into The Blue", a global campaign inspired by its iconic blue bottle, inviting audiences into immersive experiences. Major highlights include a collaboration with designer Thomas Heatherwick, a partnership with E1 Series electric boat races, and cocktail experiences across top European bars. Natasha Curtin, Vice President Global of Bombay Sapphire, reveals future multisensory experiences in 2025. Exclusive venues like St. Regis, Venice, and Ceresio7, Milan, showcase these innovative events.

🍴 At the Summer Fancy Food Show in New York until July 1, Italy was named Country Partner for 2025. The Italian Pavilion, featuring 350 stands, showcases "The Extraordinary Italian Taste." A gala at Gotham Hall, attended by 200 guests, promoted UNESCO recognition for Italian cuisine. Italy's agro-food exports to the U.S. reached $8.6 billion, up 17% in 2024. However, concerns remain over tariff uncertainties affecting export volumes and values.