TOP NEWS

💰 The Italian government has introduced a 15% tax reduction "bonus turismo" for 2025 to support the hospitality sector. It applies to employees working nights or holidays from January 1 to September 30, 2025, benefiting hotels, B&Bs, restaurants, and more. Employees must earn under €40,000 in 2024 to qualify. The tax benefit, recoverable via F24, aids businesses without adding costs. This initiative aims to stabilize the workforce and enhance service quality.

🏖️ Lionel Messi's MiM Hotels partners with Meliá starting November 1, 2025. The portfolio includes six properties in Spain (Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret) and Andorra. These luxury boutique hotels will join The Meliá Collection and be leased to MHI. Michelin-starred chef Nandu Jubany highlights the culinary offerings. MiM hotels offer personalized service, wellness amenities, and activities like golf and skiing. Properties cater to both adults-only and family-friendly guests, featuring meeting spaces for events.

📅 Natale 2025 vedrà un aumento del 27% nelle ricerche di hotel rispetto al 2024, secondo Sojern. Tuttavia, le prenotazioni di voli sono in calo del 5%. Gli arrivi internazionali, principalmente dagli Stati Uniti (20.2%), compensano il calo del turismo domestico del 34%. Tra i viaggi outbound italiani, la Spagna domina con il 14.3%. Le partenze di punta sono tra il 19-26 dicembre per voli e 24-27 dicembre per hotel.

☕ HostMilano 2025, taking place from October 17-21 in Rho, features Asachimici-pulyCAFF® emphasizing environmental responsibility and coffee professional support. Pre-event training occurs October 10-15 at Bwt Water+More's Milan showroom. The brand, present globally, supports championships in Houston, Jakarta, and Geneva. The Coffee Village hosts competitions from October 17-21, including the Italian Coffee Grand Prix and World Latte Art Grading. pulyCAFF® promotes sustainable practices with recycled packaging and ISO certifications.

📈 Rimini, 9 ottobre 2025 – Il turismo in Italia è un settore in forte crescita con oltre 3,2 milioni di occupati previsti entro fine anno e una spesa di 185 miliardi di euro. Il PIL turistico è stimato a 237 miliardi nel 2025. Antonio Zacchera, di Confindustria Alberghi, elogia misure governative come "Staff House" per alloggi lavorativi e l'estensione del credito d'imposta IFIT per innovazione. Adeguati alloggi migliorano la qualità del lavoro e stabilità occupazionale.

🎪 L'industria dei parchi divertimento si è riunita a Mirabilandia per il Meeting Annuale AssoParchi con oltre 200 rappresentanti. Nel 2025, i parchi italiani hanno superato i 21 milioni di ingressi, generando 306 milioni di euro in biglietteria e 1,5 miliardi in servizi ancillari. L'Osservatorio AssoParchi mira a valorizzare un impatto economico stimato a 10 miliardi di euro. Il Governo Meloni integra i parchi nel Piano Strategico del Turismo 2023-2027.

📅 Italia, settembre 2025: Il tasso di saturazione OTA raggiunge il 44%, superando Grecia e Spagna. Tariffe medie sono a 146,20 euro. A luglio, arrivi oltre 18 milioni e 79 milioni di presenze, con traffico aereo di 23,7 milioni di passeggeri (+1,8%). Il saldo della bilancia dei pagamenti turistica registra un avanzo di oltre 9 miliardi di euro nel primo semestre 2025. Italia ospita il WTTC Global Summit, attirando 8 miliardi di euro d'investimenti.

🍕 Giusy Ferraina's book, "Pizza (Re)connection," published by Dario Flaccovio Editore, explores the pizza market's transformation and growth. It's a guide for pizzaioli to become entrepreneurs and communicators, combining tradition with innovation. The book highlights new business models, branding, and digital technology's impact on pizza, with contributions from industry experts. Targeted at professionals and enthusiasts, it underscores pizza's role in the future of Italian gastronomy.

🗺 Barbara Valentini, co-founder of HR Intelligence, shared insights at the TTG Travel Experience on integrating human and artificial intelligence in the travel industry. New roles like AI supervisor and experience curator will emerge. The Tourism Digital Hub will standardize data, enhancing travel experiences. Italy's tourism must improve data collection and trust in tech. Five megatrends—demography, technology, economy, climate, and resources—will reshape tourism, necessitating new strategies for destination management and sustainability.

💵 Milano, a top Italian destination, revised its tourist tax starting January 1, 2025. The tax, charged per person per night, increased for the first time since 2012. Rates range from €3.50 to €7.00 depending on accommodation type. Exemptions include minors and students. The tax applies for up to 14 consecutive nights, with 50% reductions during fairs if discounts are offered. Payments are due quarterly via the SoggiorniAmo platform. Chekin automates compliance processes, saving up to 87% of time.