TOP NEWS

🏨 Marriott International has completed its acquisition of Dutch hotel chain CitizenM for $355 million. Announced in April, this strategic move enhances Marriott's lifestyle offerings. Founded in 2008, CitizenM operates 37 hotels across Europe, the U.S., and Asia, with 8,789 rooms. Integration into Marriott's digital systems and Bonvoy program will finalize by year's end. Anthony Capuano, Marriott's CEO, highlights CitizenM's appeal to modern travelers with tech-savvy, sustainable designs. Marriott aims to expand CitizenM's reach in key cities.

🚲 B&B Hotels collaborates with Unicorn Mobility to offer premium Pirelli-branded ebikes with integrated helmets, GPS, and alarm systems. This service, managed through Unicorn's app, aims to enhance traveler experiences and promote sustainable tourism in Italy. Gianluca Iorio, Unicorn Mobility Co-Founder, highlights the partnership's role in encouraging cycle tourism. Liliana Comitini, CEO of B&B Hotels Italy, Slovenia, and Hungary, emphasizes the commitment to reducing environmental impacts.

🚃 Trenord and Asf Autolinee launch 'Como Open Pass', offering sustainable travel in Como and surroundings. The pass includes return train travel from any Lombardy location to Como Lago or Como San Giovanni, with unlimited daily travel on Asf buses. Destinations include Brunate, Menaggio, Bellagio, Argegno, and Val d'Intelvi. Tickets are available online, at Trenord stations, and authorized sellers, requiring a specified date of use.

📈 La Commissione europea avvia una consultazione pubblica per aggiornare le norme IVA nei settori dei viaggi e del turismo. Il processo, che durerà 12 settimane, mira a ridurre la burocrazia e promuovere la sostenibilità. Il ministro del Turismo, Daniela Santanchè, sostiene l'iniziativa, con una proposta legislativa prevista per il 2026. La consultazione riguarda il regime speciale IVA delle agenzie di viaggi e le norme per il trasporto passeggeri. Gli stakeholder sono invitati a partecipare.

🌍 36.1 million Italians will travel this summer, generating €41.3 billion, a 1.7% increase from last year. The average vacation duration decreased from 10.3 to 10 days. The primary vacation cost is €888 per person, about €89 daily. 88% will stay in Italy, with beaches as the top choice; 12% will travel abroad, favoring nearby coastal areas. June and September vacations rise, while August's popularity declines. Popular regions include Tuscany, Emilia Romagna, and Sicily.

🌍 36.1 million Italians will travel this summer, generating €41.3 billion in revenue, a 1.7% increase from last year. Vacations will average 10 days, costing €888 per person. Italy is the favorite destination with 88% preferring domestic trips, while 12% will travel abroad. June and September are gaining popularity over August. 76.9% will head to the sea, 16% to mountains and lakes, and 4.2% to cultural sites. Popular regions include Tuscany, Emilia Romagna, and Sicily.

🗺 In the summer of 2025, tourism in Italy reached new heights, with Rome attracting European travelers. Data from Jetcost.it shows an 8% increase in flight searches and a 9% rise in hotel searches compared to 2024. Italy is the second most searched destination on Jetcost, after Portugal and ahead of Spain. Rome tops the list for French, Spanish, Dutch, and Portuguese tourists and ranks high for Brits and Germans. Other popular cities include Milan, Naples, and Palermo.

🏨 A Ostuni, Puglia, Vista Ostuni Hotel emerges from a restored 14th-century ex-Manifattura Tabacchi. 🏨 With 28 rooms across 6,000 m², it features terraces (1,200 m²), vaulted ceilings, and local materials. 🍽️ Chef Andrea Berton leads “Berton al Vista”, offering Puglian cuisine. Amenities include 3 pools, a spa, and fitness center. Open year-round, it’s LEED-certified, emphasizing sustainability. Bianca and Luigi Passera highlight its blend of tradition and luxury, gaining a spot with The Leading Hotels of the World. 🌍

🏖 Estate 2025: dal 25-27 luglio in Italia si attendono oltre 6,4 milioni di presenze, con un tasso di saturazione medio del 79%, in calo rispetto all’82% del 2024. Le località lacustri e marine registrano un’occupazione dell’89% e 88%, rispettivamente. Nord Ovest guida con l’81% di occupazione; Centro e Sud sono al di sotto della media con 76% e 75%. Cresce il turismo straniero; la domanda interna è più cauta.

📅 28-30 settembre, Roma ospita il Wttc Global Summit, un evento inedito in Italia. 🌍 Con oltre 50 milioni di turisti annuali nella Capitale e quasi mezzo miliardo nel Paese, il turismo è cruciale. Roma, hub di innovazione, adotta Julia, una guida AI multilingue su GPT-4, sviluppata con Microsoft. Previsti nuovi piani a ottobre per una crescita sostenibile, mirati a migliorare la qualità della vita degli abitanti.