TOP NEWS

🏨 Leonardo Hotels operates 123 locations across Europe. Post-Covid, they've opened three hotels in Italy: Leonardo Hotel Lago di Garda in Lazise, Leonardo Boutique Hotel Rome Monti, and NYX Hotel Rome. The full launch of NYX Hotel Rome is planned for spring, featuring 324 rooms, a €30 million investment, a new pool, spa, and restaurant. Emphasis is on quality growth and sustainability, with all Italian branches to be Green Key certified by 2025. Key areas of focus include Southern Europe, Sicily, Naples, Amalfi Coast, Puglia, and Sardinia.

💸 Airbnb introduces 'Book Now, Pay Later' in Italy, allowing travelers to reserve accommodations without upfront payments. Initially launched in the U.S., this option is available for listings with Moderate or Flexible cancellation terms. Travelers must pay the full amount before the free cancellation period ends. This complements Airbnb's existing flexible payment options, including 'Pay a part now and a part later' and installment payments with Klarna.

🏠 José Auriemo Neto, head of Jhsf Capital from São Paulo, purchased Palazzo Taverna Medici del Vascello in Milan’s via Bigli for €52.5 million, at over €22,000 per square meter. This historic site may become a luxury hotel. Jhsf Capital, publicly traded in São Paulo, saw a 150% stock rise in the past year, with 2024 revenues at €280 million and profits of €136 million. Plans also include a Fasano resort in Sardinia.

💰 In 2025, Italy saw €2.5 billion in hotel investments, up 19% from the previous year, marking the highest level since the early 2020s. Rome, Milan, Venice, and Florence attracted 55% of investments, with Rome leading at €630 million. Resort investments reached €822 million. Cross-border investors contributed 53% of total investments. Value-add transactions made up 62% of deals, reflecting growth in development and repositioning efforts. Hotel operators led globally at 30%, with family offices at 22% and institutional investors at 21%.

🏅 Il Ministero del Turismo estimates over 100 million tourist presences in the first four months of 2026. Minister Daniela Santanchè highlights the impact of major events, such as the Olympics and the Jubilee, as catalysts for tourism and economic growth. Ivana Jelinic of Enit Spa emphasizes the long-term benefits, with visitors returning to explore more of Italy. These events boost visibility, attract investments, and promote infrastructure development, benefiting Italian destinations and communities.