TOP NEWS

📈 Over 13 million Italians, or 28% of internet users, are using AI, according to Comscore's Digital Analytics MyMetrix. From October 8-10, the InOut event in Rimini will spotlight AI innovations in tourism, hosted by Italian Exhibition Group. It focuses on technology, well-being, and sustainability. The ADI InOut Hospitality Design Award recognizes hospitality innovations, with winners entering the ADI Design Index 2026. Vision Lab will showcase themed outdoor environments for hospitality design.

📅 Nel primo semestre del 2025, a&o Hostels ha registrato 3,1 milioni di pernottamenti e 1,4 milioni di ospiti. Il fatturato è cresciuto da 110 a 116 milioni di euro, con un calo del tasso di occupazione dal 74,8% al 73%. Le strutture più popolari si trovano in Germania, Repubblica Ceca, Austria e Italia, con nuove aperture previste entro l'anno. Il 53,9% dei clienti è tedesco, con un aumento degli ospiti internazionali al 46,1%.

🌊 COMO Hotels and Resorts, 2026, Svalbard: Embark on the exclusive "COMO Journey into the Arctic" aboard the M/S Polarfront, a transformed Norwegian meteorological ship offering eight suites with private baths, sauna, and jacuzzi. The two expeditions, from May 13-23 and September 13-24, include a night at Longyearbyen, fjord safaris, wildlife observation, photography workshops, wellness treatments, and fusion cuisine. Experience the Midnight Sun and Northern Lights. Bookings now open.

💸 Giorgio Armani acquires the iconic La Capannina nightclub in Forte dei Marmi, set to reopen under his management in the summer of 2024. Founded in 1929 and owned by Gherardo and Carla Guidi since 1977, La Capannina has been a hub of Italian social life. Armani's purchase is a personal and emotional investment, reconnecting him to his roots and honoring Italian tradition.

🍾 **Panettone World Championship 2025** is set from October 13-17 in Verona, with the final on October 18 at Host Milano. Twelve countries, including Argentina and Japan, will compete in creating three types of panettone. The jury includes Michelin-starred chefs like Enrico Cerea. Key figures involved are pastry icons like Damiano Carrara and Davide Oldani. Organized by Accademia dei Maestri del Lievito Madre and HostMilano, the event will be live-streamed 24/7 by Gruppo Polin.

💻 Nel 2024, in Italia, il 7.2% dei 32,940 hotel sono catene, con 2,400 strutture, un aumento del 10% dal 2023. Le catene rappresentano il 20.7% delle camere, totalizzando 226,000 su 1.09 milioni. Sardegna ha la massima penetrazione al 51%. Gli extra-alberghieri crescono del 18% con 230,000 strutture. Nel 2024, 5 stelle sono il 2% degli hotel, 4 stelle il 20%, 3 stelle il 55%. Il 2025 vede un calo del 10% negli affitti brevi privati.

📈 Italian hospitality sector, July-September 2023: 301k job openings, 62% temporary contracts, focusing on youth (36.3% under 29). iziwork reports 72% under 35 in temporary roles, with Lombardy leading at 48%. Popular jobs: hostesses (62%), waiters (11%). Milan (42%) and South Sardinia (11%) are key locations. Temporary work aids young entry into labor. iziwork uses tech for real-time insights and has 1M+ workers, 1,200 clients in Italy.

🏖️ Elvira Amata, assessore al Turismo della Regione Sicilia, annuncia un finanziamento di 135 milioni di euro per migliorare le strutture ricettive senza consumare suolo. Nonostante una contrazione a giugno e luglio 2024, il turismo è aumentato del 9,7% grazie alla destagionalizzazione. Nei primi cinque mesi del 2025, le presenze straniere sono in crescita. La sinergia tra servizi è fondamentale per lo sviluppo del turismo.

💻 Phocuswright's study explores the shift from 'b2b' and 'b2c' to 'B to AI' in the travel industry. Julie White from Accor acknowledges AI's potential to connect brands and customers. Matthias Keller of Kayak highlights AI's role in offering personalized recommendations. During the 2024 Phocuswright Conference, Erik Blachford, former CEO of Expedia, emphasized the need for significant investments and adaptations. AI's influence is steadily transforming tourism distribution.

🏨 The Pantheon Iconic Rome Hotel expands with a wellness area, fitness room, and a meeting room for up to 35 guests. Located near the Pantheon, this 5-star hotel, previously a Senate site, was renovated by Studio Marco Piva 7 years ago. It features 79 custom-furnished rooms, some with private terraces. The Michelin-star restaurant Idylio by Apreda blends Italian and oriental flavors. Ranked 137th in FT 1000, it boasts 1,143.7% growth and a 131.7% CAGR.