TOP NEWS

🏔 Valle d’Aosta's summer season ends on a high, with June 2025 seeing a 23.3% increase in arrivals compared to 2024 and 138,419 visitors versus 112,268 last year. Tourist presence rose 22.09% to 281,712. Hotel arrivals increased by 19.2%, while non-hotel arrivals surged by 28.9%. Italian visitors mainly drove this growth, with over 72,000 arrivals (+25.78%). The region now focuses on its winter vacation offerings at the TTG Travel Experience.

🗺️ Roma hosted the 25th Global Summit of the WTTC, gathering 70 countries, 18 tourism ministers, 105 delegates, and 350 CEOs. Greg O'Hara passed the presidency to Manfredi Lefebvre, the first Italian in this role. Key discussions included public-private collaboration, sustainability, and AI's role in tourism, with projections of nearly €12 billion in investments in Italy by 2026. The summit emphasized building peace and adapting to future crises.

🌐 Giorgia Meloni, Italy's premier, addressed the WTTC Summit in Rome, highlighting Italy's leadership in tourism. The government has focused on post-COVID recovery, worker dignity through tip tax breaks, and infrastructure like staff houses. Future events include the Milan-Cortina Olympics and Napoli's America's Cup. Italy aims to become the fourth most visited country but strives for the top spot.

🛳️ Europ Assistance will unveil two innovations at the TTG Travel Experience in Rimini from October 8-10: "Viaggi Full Protection," a new comprehensive insurance offering at an accessible cost, and the revamped "TO Standard," targeted at small and medium tour operators and travel agencies. Erika Delmastro, Chief Commercial Officer, highlights the growing awareness among Italians about travel insurance importance, addressing misconceptions about its cost, while offering solutions that support travel professionals.

📅 21 giugno - 21 settembre 2025, Italia: Il turismo cresce del 6,22%, raggiungendo 71,678,640 pernottamenti rispetto a 67 milioni nel 2024. Gli arrivi stranieri aumentano dell'8,14% a 40,964,255, mentre quelli italiani salgono del 3,76% a 30,714,385. Il 52% dei turisti sceglie alberghi, con una crescita del 2% (oltre 37 milioni), mentre le strutture extralberghiere salgono del 10,2% (34 milioni). La ministra Daniela Santanchè sottolinea l'importanza del settore per l'economia.

🌍 Ivana Jelinic, CEO of Enit, at the WTTC Global Summit in Rome, highlighted tourism's role in Italy's economy. In 2025, Italy's traveler spending is projected to hit €185 billion (up from €178 billion in 2024), contributing €237.4 billion to the GDP (10.8%). Employment in tourism is expected to rise by 100,000, reaching 3.2 million. Minister Santanchè emphasized fostering synergies and attracting investments to drive sector growth.

🏠 In 2025, 24.6% of Italian families live in rented housing, up 9% from 2024, yet below the European average of 31%. The serviced apartment sector is expanding, with the short-term rental market valued at over €41.7 billion annually. Demand in Valle d'Aosta rose 15-20% for summer 2025. Despite 53,000 new rental units in the past decade, only 5.15% are professionally managed. The potential for serviced apartments is high, emphasizing quality, professionalization, and flexibility.

🏠 In Italia, nel 2025, il 24,6% delle famiglie vive in affitto, con un aumento del 9% rispetto al 2024. I serviced apartments sono in crescita, contribuendo a un mercato delle locazioni brevi di 41,7 miliardi di euro ogni anno. In Valle d’Aosta, la domanda è aumentata del 15-20% nell'estate 2025. Solo il 5,15% delle nuove residenze in affitto è gestito professionalmente, evidenziando la necessità di maggiore professionalizzazione nel settore.

🌍 António Guterres emphasizes tourism's transformative power in his message for World Tourism Day 2025, celebrated on September 27th. Key themes, including strategic planning and sustainability, will be discussed at a conference in Melaka, Malaysia, and the 25th Global Summit WTTC in Rome. From 2019 to 2024, tourism attracted 2,300 greenfield projects worth $126 billion. Focus areas include digitalization, supporting SMEs led by women and youth, and sustainable investments to combat climate change.

🍻 Luca Argentero, actor and entrepreneur, launched Beerlover, a non-alcoholic beer, in July with friends. Available at Signorvino and online, it's part of Argentero's brand Sodamore. This trend caters to health-conscious youth seeking non-alcoholic alternatives. Beerlover is a Lager-style beer with a bright golden color, fine foam, and delicate hops. Produced in Poland by Browar Maryensztadt, 10,000 bottles were initially released, featuring unique labels encouraging creativity.