TOP NEWS

🗺 Turismo in Italia nel 2024: Il Nord-Est ha accolto il 38,8% dei turisti, seguito dal Centro (24,7%) e Nord-Ovest (17,0%). Il Sud ha avuto il 12,3% e le Isole il 7,1%. Roma e Venezia hanno totalizzato rispettivamente 47 e 38 milioni di presenze. I "brand" turistici, come il Lago di Garda e la Riviera Romagnola, hanno registrato 133 milioni di notti, con un notevole flusso di turisti stranieri al Garda (22 milioni).

📆 Italy's tourism sector is a key economic driver, with foreign tourist spending estimated at €57 billion in 2025, a 5.2% increase from 2024. Despite industrial weaknesses, tourism maintains a positive balance, projected at €23 billion in 2025, up from €21 billion in 2024. There will be 75 million foreign arrivals, up from 65 million in 2019, though Italian tourist numbers will fall to 63 million. Tourism prices rise 3.4%, mainly in accommodation and dining services.

📅 December 2025: Italy, tourism central to economic growth per Confindustria's "Congiuntura Flash." 476 million tourist nights expected in 2025, up 10 million from 2024. Foreign tourists to spend €57 billion. Confindustria Alberghi, led by Elisabetta Fabri, urges stable policies, investment, and market regulation. Concerns: short-term rentals, taxation reform, and strategic tourism integration. Fabri calls for a permanent tourism table with the government for sustainable development.

🍷 Unione italiana vini (Uiv) urged Italian ministries on December 18 to expedite the interministerial decree for dealcoholized wines. Despite investments by Italian wine companies, dealcoholization is still prohibited. The global No and Low Alcohol (Nolo) market, valued at $2.4 billion, is projected to reach $3.3 billion by 2028, with a 8% annual growth rate. Alcohol-free wines have seen growth: Germany (+46%), UK (+20%), and USA (+18%). Italy holds 6% market share in the US, 11% in Germany, and 24% in the UK.

🌴 Gruppo Nicolaus expands its summer program in Sardinia with the acquisition of the Valtur Sardegna Eos Costa Rei resort. This strategic move, announced by product director Paola Coccarelli, aligns with the group’s long-term investment plans, emphasizing iconic locations and quality. The group now offers over 3,000 daily beds and extensive air travel options to Olbia and Cagliari from major Italian cities, enhancing its position as a key player in Southern Italy's tourism sector.

🏖 Bluserena Hotels & Resorts achieved record growth in 2025, with over 1,800 operating days, more than 440,000 room nights sold, and over 1.2 million guest stays. Foreign market growth soared by 90% compared to 2023. Financially, the GOP consistently grew since 2022. The group introduced new stay formulas—Soft-Inclusive, All-Inclusive, and Ultra-Inclusive—under its "Inclusive Made in Italy" model for an enhanced guest experience. CEO Marcello Cicalò celebrates these achievements and strategic advancements.

🎆 Sardegna, Capodanno 2025, investe 8 milioni di euro per eventi con 200,000 attesi. 3.5 milioni provengono da fondi regionali. Diciotto eventi in località come Alghero, che festeggia la 30esima edizione del Cap d’Any con concerti di Raf, Kid Yugi, Low-Red, e Gabry Ponte. Arzachena vede Achille Lauro; Oristano, Fedez; Cagliari, Giusy Ferreri con Miss Keta e Mimi Caruso; Castelsardo, J-Ax; Olbia, Marco Mengoni e Lazza; Sassari, Max Pezzali.

🍹 La quinta edizione di Mixology Experience si terrà dall'11 al 14 maggio 2026 a Rho-Fiera Milano, attirando oltre 500 marchi. L'evento internazionale è organizzato da Bartender.it, con un focus su Business Match per collegare aziende espositrici e buyer globali da Europa, Nord America, Medio Oriente e Asia. Il programma include masterclass tecniche, conferenze e un'esplorazione del food & beverage crossover, consolidando Milano come hub del settore beverage e ospitalità.

📅 Nel 2025, il turismo italiano ha raggiunto 479,7 milioni di presenze, superando la Francia. La componente internazionale ha rappresentato 224,8 milioni, il 55% del totale. La permanenza media è aumentata a 3,6 notti. La spesa turistica internazionale ha raggiunto 46,4 miliardi di euro. Durante le festività sono attese 20 milioni di presenze. Per il 2026, si punta sull’undertourism, mirando a distribuire meglio i flussi. La campagna ‘Open to Meraviglia’ evolverà in ‘Welcome to Meraviglia’.

🏨 Alpitour World has acquired the 4-star Park Hotel Florio in Palermo, boasting 210 sea-facing rooms and located in a 4-hectare park. The acquisition aims to integrate the hotel into the VOIhotels portfolio, enhancing Alpitour's presence in Sicily and expanding leisure options in Palermo. Cushman & Wakefield's Hospitality team facilitated the transaction. Francesco Calia highlights the strong investor interest in resorts and the strategic significance of Sicily in the hospitality market.