Tendenze del mercato

🏕 In the Christmas period, 57% of Italian cruise-goers are couples, surpassing families at 35%, with singles at 6% and groups at 2%. The average cruiser is 45 years old, 29% are repeaters preferring the Mediterranean (43%), followed by the Middle East (19%), particularly Dubai, the Caribbean (13%), and the Canary Islands (6%) via charter flights. Over half (51%) book a balcony cabin, 7% choose a suite, 27% opt for an inside cabin, and 15% for an outside one with a porthole. The average passenger price for Christmas and New Year is €1,952, a 4% increase from 2023. Cruise ticket rates for the upcoming year are €1,309, down €4, with a 6% rise in early bookings for 2025. Liguria leads early bookings with 24%, followed by Lazio (18%), Puglia (15%), Sicily (17%), and Campania (11%). Genoa, Liguria, is the top port for holiday cruisers at 17%, followed by Dubai (12%), Civitavecchia (8%), and Miami (6%).

🏠 Trenitalia unveiled its sixth Disney-themed Intercity train featuring Vaiana from "Oceania 2," releasing on November 28. The presentation at Rome Termini's platform 26 had Trenitalia's president Stefano Cuzzilla, Disney Italy's Daniel Frigo, and director David Derrick Jr. This year, over 700,000 families, a 5% increase from last year, chose Intercity for travel. The initiative supports family-friendly travel and commemorates Women's Day on November 25.

🏷 In Milan, Art Parfums Milano's boutique, designed by Nick Maltese Studio, offers a high-end olfactory experience within the historic Palazzo Bagatti-Valsecchi. Nick Maltese created a contemporary scene, blending the late 19th-century romantic sentiment with custom-made, edgy furniture like the Calacatta marble pouf in collaboration with Marmi Fuda. The space pays tribute to Milan's skyline, aiming for a multisensory experience where scent takes center stage.

🍽 Chef Philip Chronopoulos of Palais Royal Venezia at Nolinski Venezia, part of the French Evok Collection group, earned a Michelin star just six months after opening in June 2023. Chronopoulos, originally from Athens, trained in Paris with renowned chefs Alain Passard and Joël Robuchon. His cuisine, an homage to his Greek roots, has led the Parisian Palais Royal to achieve two Michelin stars. Co-founder and CEO of Evok Collection Emmanuel Sauvage applauds the shared values of loyalty and trust with Chronopoulos since their first hotel and restaurant in 2015.

🎢 Confindustria Nautica attended the Singapore leg of the Amerigo Vespucci World Tour, presenting the XII edition of "Esportare la Dolce Vita" report by Centro Studi, supported by Unicredit and in collaboration with Sace. BBF (Bello e Ben Fatto) goods span leisure nautical, food, jewelry, fashion, and furniture sectors, embodying Italian excellence. BBF products amount to 711 categories, worth €161.3 billion, 26.2% of Italian exports, with growth potential valued at €174.5 billion. Italian exports to ASEAN, including Singapore, with a potential €1 billion BBF growth, reached nearly €3 billion in 2023, a 17% increase. The Italian leisure boating industry hit a record €4 billion in exports in 2023, up 15.9% from 2022, with a global leadership in superyacht production, holding 51% of orders.

🌿 Italian agritourism has nearly doubled since 2014, reaching around 25,840 units in 2023, up from 17,000 a decade ago. In 2023, these green structures recorded 15.4 million stays, generating over €1.5 billion in revenue. Foreign tourists accounted for 58% of visitors, with an average stay of 4 days. Tuscany, Trentino Alto Adige, Lombardy, Veneto, Lazio, and Umbria lead in agritourism facilities, offering over 297,000 beds and nearly 536,000 dining spots. Over 8,800 agritourism businesses are led by women, representing 34%, while operators under 40 years old exceed one-third. Agritourism is present in 64% of Italian municipalities.

🏦 Deloitte's analysis for 2023 shows European hotel investments reached €16 billion out of €47 billion globally, with Italy contributing €1.6 billion. Nearly 45% of hotel investments are in the luxury sector. Italy leads the European hotel market with a 21% share of properties. Since 2017, an annual average of 30 luxury hotels opened, totaling 710 five-star hotels with 47,300 rooms. Post-pandemic trends include interest in mountain and seaside locations, aiming to extend tourism seasons. Italy ranks fifth in Europe for serviced apartments with annual revenues over €2.4 billion, holding a 10% market share in this hospitality segment.

🌋 Oman Air launches four weekly flights on the Rome Fiumicino-Muscat route starting December 20, to meet growing Italian demand, complementing four existing flights from Milan Malpensa. Oman's 2040 tourism vision includes developing Musandam Governorate with traditional dhow cruises and an international airport planned for 2028. Additionally, three more airports will be operational in the next five years at Jabal Akhdar, Masirah Island, and Suhar to distribute tourist flow. New outdoor, cultural, and eco-tourism experiences are also being introduced.

✈ Global air transport is set for a "remarkable" recovery with demand measured in revenue passenger kilometers (Rpk) poised to exceed 2019 totals. Already exceeding pre-pandemic levels in the first quarter of 2023, Rpk is predicted to reach 11.4 trillion by 2030, a 136% jump from 2019. North America forecasts a 3% demand increase by 2030, potentially adding $4 billion in revenue, while Europe expects a 1% rise, yielding over $1 billion in new revenue. Southern European countries like Turkey, Spain, and Italy will lead this growth. Asia's intraregional demand is projected to grow by 55% from 2019 to 2030, despite a downward revision by 5% due to subpar economic performance, especially in Northeast Asia and China's domestic flights. For more information, visit www.bain.com.

🏖️ Assisi, Umbria, attracts tourists with 826,000 visits in the first 7 months. Compared to 2023's 1.4 million, there's a 7% increase in foreign visitors. High season includes December; a new tourism information website was launched.