Tendenze del mercato

🏥 In 2021, Ca' Foscari launched the Triennial Course in Hospitality Innovation and e-Tourism in collaboration with the Italian School of Hospitality, and by 2024, 14 students graduated. The English-taught program merges managerial skills with digital transformation and sustainability in tourism, featuring stages and workshops. The graduates specialized in tourism 4.0, including social media marketing and eco-sustainable tourism offerings. They are bilingual, have a third language at B1 level, and completed 3 corporate internships. Over 50 companies have partnered for these internships, endorsing the program and expressing interest in providing career opportunities to the graduates.

🚨 Summer 2024 dubbed "summer of protests" due to overtourism concerns. In Spain, daily protests and water pistol incidents against tourists in destinations like Balearic Islands and Barcelona. France saw cruise ship passengers (700) barred from docking in Brittany. TUI CEO Sebastian Ebel and executive Günter Ihlau call for responsible tourism and warn protests could damage the industry. Governmental inaction on unchecked tourism flows criticized; sustainable management and local community dialogue suggested as solutions.

🎭 In Italy, the cultural sector in 2023 witnessed a recovery post-Covid with families’ spending on culture, recreation, and sports up by 10% to €101.27 monthly. Attendance at cultural activities increased notably: concerts nearly doubled to 21.7%, theater up by 63%, classical concerts by 50%, museum visits by 44%, and archeological sites by 43%. Employment in culture reached pre-pandemic levels with 825,000 jobs, a 1.2% increase from 2022. Tourism, especially cultural, grew by 34.5%, with expenditure over 40%. Investing in culture remained positive, with the Ministry of Culture budget just under €4 billion, and regions and municipalities exceeding €1 billion and €2.3 billion respectively. Despite overall growth, cultural participation and spending are significantly higher in Northern and Central-Northern Italy than in the South.

✈️ In June, European flight cancellations increased by nearly 46% compared to May, with 8,145 flights cancelled versus 5,584 the previous month. Cirium reports that Islandair was the most punctual airline with 84.08% of flights on time, followed by Iberia Express at 82.50% and Iberia at 77.69%. Globally, Saudia led with 88.22% punctuality, outperforming Aeromexico and Latam Airlines. No UK carriers made the top 10. Data covers 30% of major European carriers by passenger capacity.

🏌️‍♂️ The Ryder Cup 2023 in Rome generated an economic impact of €262 million, outperforming Paris 2018 by 11%. Tourism Minister Daniela Santanchè announced these figures at a Federalberghi conference. Additional spending included €34 million by spectators on accommodation and €72 million on other expenses. Two-thirds of the attendees planned to revisit Italy within the next 12 months, a testament to the team effort behind this success.

🏖️ Etoa and Forwardkeys predict Europe's summer season 2024 to break records with international arrivals in July and August up by 12% from last year, outpacing the global growth forecast of 11%. Urban destinations see the highest growth rates year-over-year. Intra-regional travel in Europe increases by 10%, Asian market by 11%, and U.S. by 21%. Economy class demand grows by 11%, while premium remains steady (+1%). Munich leads urban tourism growth (+37%), followed by Vienna and Zurich (+23%), Prague (+22%), and Budapest (+21%). Short stays (1-3 nights) surge by 23%, representing 16% of total arrivals. Germany, hosting Euro 2024, sees a 19% increase in arrivals; Paris, with the Olympics, records strong demand, especially from China (+124%), Japan (+57%), Germany (+32%), and the U.S. (+25%). Concerns are raised over protests against mass tourism in popular destinations.

🛒 Malaysia Mega Sales, running until July 31, offers discounts up to 85% across retailers and malls in Malaysia. Expected to impact tourism revenues by approximately €20.17 billion for 2024. Launched by Tourism Minister Dato Sri Tiong King Sing and Tourism Malaysia Director General Manoharan Periasamy. In 2024, two sales events: June 15 - July 31 and November 15 - December 31; for 2025 and 2026, three annual events.

💍 Honey moon trips have evolved over a decade: shorter stays, luxury accommodations, and experiential travel are the new norm. Sea destinations feature in only 67% of trips, as couples often combine discovery with beach stays. The core age group is 25-39 years (73%), followed by 40-59 (22%) and over 59 (5%). Couples may travel with children (8%) or friends (5%). Top destinations include Asia (38%), Africa (21%), and North America (15%), with Italy favoring long-haul North American trips. Europe (10%) sees Iceland as a newcomer, while the Middle East (6%), led by Jordan's rise in 2023, and specifically Japan, show significant growth. Oceania accounts for 5%, Central America for 3%, and all of South America for 2%. Departures often occur weeks or months post-wedding, leading to winter trips to South America. Average spending has increased by 2% since 2023, with bookings made up to six months in advance. In early 2024, the United States, Peru, and Tanzania with Zanzibar are the leading destinations. (Source: CartOrange.com)

🏖️ Travelers prefer using their own tents or campers during the low season from March to May and September to November, according to Garden Sharing. Reservations on Garden Sharing for the first six months of 2024, with the latest check-ins in August, indicate summer isn't as crucial for outdoor demand. The most sought-after experiences include meals, farm stays, wineries, natural oases, wellness, and pet-friendly options. Tuscany (18.8%), Emilia Romagna (17.6%), and Sardinia (10.6%) are favorite destinations for Italian open-air tourists, while Tuscany (29%), Veneto (15.3%), and Emilia Romagna (11.5%) top the list for foreigners. Reservations for August show Sardinia leading among outdoor travelers followed by Puglia, Veneto, and Tuscania, with foreign tourists favoring southern regions (Campania, Basilicata, Calabria) mainly from Germany (19.7%), France (16.9%), with lesser percentages from Switzerland, the Netherlands, and Great Britain. Couples and families dominate, with bookings for 2 to 4 people at 60%, but solo travelers and groups over five, including large families and organizations, are on the rise.

🏖️ In 2024, the global travel sector's contribution to GDP is expected to reach $11.1 trillion. Europe's tourism is projected to generate nearly €1.75 trillion, up about 6% from 2019, with jobs surpassing 24.5 million, a 4.5% increase from 2019. International spending will be about €517 billion, while local spending is set to exceed €982 billion. Italy's tourism grew by 8.4% in 2023, contributing €214.9 billion to the GDP, and is forecasted to be worth €223.1 billion in 2024, almost 11% of the total economy.