Tendenze del mercato

🏖 Rome leads European tourism growth with a 45.2% increase over the previous year, according to the City Travel Report by the City Destinations Alliance. Surpassing London (+32.1%) and Vienna (+30.6%), the Italian capital hit a record of 50 million tourist presences in 2023. In the first half of 2024, presences rose by 4.89% and arrivals by 6.5%, while average stays extended from 2.3 to 4 nights.

💸 Global Business Travel Association (GBTA) forecasts that business travel spending will hit $1.48 trillion by the end of 2024, surpassing the previous record of $1.43 trillion in 2019. By 2028, spending is expected to exceed $2 trillion. In 2023, the business travel sector regained approximately $675 billion of the $770 billion lost in 2020, reaching 93% of the pre-pandemic peak. The estimated breakdown of 2023's $1.34 trillion includes $501 billion on lodging, $282 billion on air travel, $245 billion on food and beverages, $165 billion on ground transportation, and $142 billion on other travel expenses. Rapid growth regions in 2023 are Asia-Pacific (36%), Western Europe (33%), and North America (25%). Financial and insurance activities may see the largest spending increase (72%) by 2028, while retail trade, and agriculture, forestry, and fishing are expected to grow the least (41% and 32%, respectively).

📝 Between December 8-19, 2023, Accor's commissioned OnePoll survey included 5,000 travelers from five European countries, focusing on those who stayed in a hotel or resort within the past 12 months. Results show that 97% of holidaymakers read previous guest reviews before booking, and 67% disregard reviews older than six months. In fact, guest reviews and ratings are the second most important factor after rooms and services in the booking decision-making process. Cleanliness is the top concern for 52% of respondents, followed by value for money (27%) and friendly staff (19%). Couples and families most value reviews, with 85% considering them crucial, while 66% of solo travelers and 55% of business travelers do the same. Around 57% of guests write reviews for at least half of their stays; women are more active than men in this regard (90% vs. 84%). Poles (95%) lead the way in frequent reviews, followed by Spaniards (94%), Germans (85%), and French (84%), with UK guests being the least likely (79%) to regularly leave reviews. Lastly, 71% appreciate when hotels respond to their comments, seeing it as an indication of good customer service.

📈 In 2024, Gruppo Frigerio celebrates three milestones: 25 years of Frigerio Viaggi Network, 50 years of Frigerio Viaggi, and 75 years of Frigerio Trasporti. In the first half of the year, the company has seen growth across all sectors compared to 2023. Simone Frigerio, the general director, highlights the importance of maintaining this momentum. The travel division has doubled its income from the incoming sector with a two-digit increase. Carlo Frigerio, mobility director, notes the expansion of their vehicle fleet with eco-sustainable options and reconfirmed collaborations, including one with FIGC.

🌊 "Ocean state of mind" was the slogan used by Idee per Viaggiare for a midsummer evening event with Explora Journeys and Ita Airways, focusing on luxury cruises. The event also launched a catalog dedicated to the Explora 1 ship, its sailing offerings, and onboard services. Fabio Savelloni, the general manager, emphasized the goal of promoting exclusive destinations, suitable for the medium-high market segment, particularly for honeymoon travels, yet remaining accessible. The Caribbean is highlighted as a high-level destination for the upcoming winter.

💰 Global business travel spending is forecasted to reach $1.48 trillion by the end of 2024, a rise from the 2019 record of $1.43 trillion. By 2028, spending is expected to surpass $2 trillion. Growth is driven by the global economy's stability and pent-up demand, and many business travel markets are returning to or nearing pre-pandemic levels. Suzanne Neufang, CEO of GBTA, remarks on the sector's resilience. The business travel spending is projected to increase by 11.1% in 2024, with an annual growth rate of 6.95% from 2025 to 2028.

🏖️ In Italy, a shortage of 135,000 seasonal workers affects businesses, particularly from July to September when more than 270,000 are needed in tourism, recreation, and beach resorts, with 204,000 in catering alone. Half of the companies cannot find the required labor. Luciano Sbraga of Fipe Confcommercio suggests improving work-life balance, training, and employee loyalty. Samantha Merlo of Uiltucs calls for wealth distribution and stable work scheduling.

💰 Air France-KLM reported a lower-than-expected Q2 result of €513 million (down 30%) in 2024, a €220 million drop from the previous year, due to increased costs and fuel prices. The Olympics had a negative impact, costing Air France an extra €40 million. CEO Ben Smith cited a challenging context for aviation with fuel price rises and cost pressures, leading to hiring freezes and cost reductions.

🚀 Aerospace and aviation industry continues growth in 2024, with air traffic surpassing 2019 levels in most regions except Asia. Air traffic set to increase by nearly 10% in 2024, following a 38% rise in 2023. European and North American ticket prices have risen 9-12% from 2019, with airlines facing operational challenges such as technical issues with the Gtf engine and delivery delays, notably of the B737Max. Airlines are expected to see a 10% global net profit increase over 2019 figures, with Europe at 5%. Low-cost carriers have expanded market share in Europe and the Middle East but slightly reduced in North America, Asia, and Central and South America, with Europe holding the largest at 56% in 2024. Investment returns show $100 invested mid-2019 dropping to $69 by mid-2024, a 31% decrease, while the Standard & Poor’s index would have risen to $208, a 108% increase. The order backlog for Airbus, Boeing, and Comac exceeds 15,000 aircraft, an 18% increase in a year, equivalent to over 9 years of production. Single-aisle (narrow body) aircraft order book represents 12 years of Airbus production and eight for Boeing, while twin-aisle (wide body) orders correspond to about six years. Aircraft deliveries in 2023 for single-aisle reached

🏖️ Federalberghi's research, conducted by Tecnè, reveals that 36 million Italians plan to travel between June and September, with 90% staying within Italy. A trend towards multiple holiday segments is confirmed, with 33.1% of vacationers taking more than one holiday period, leading to a total business turnover of €40.6 billion. The average main holiday will last 10.3 days and cost €886 per person. Meanwhile, 44.8% will not vacation during these months, predominantly due to a lack of funds.