Tendenze del mercato

🍽 A luglio 2025, l'inflazione nel settore della ristorazione è rallentata al 3,1% annuo, rispetto al 3,3% di giugno. L'inflazione generale si è stabilizzata all'1,7%, con costi energetici in calo, ma prezzi alimentari in aumento. Nei bar, i prezzi sono saliti del 3,7%, con gelateria e pasticceria a +4,3% e caffetteria a +4%. Nei ristoranti, i prezzi sono aumentati del 2,9%, mentre le pizzerie hanno visto un incremento del 3,5%. Le mense hanno registrato un aumento del 3,4% rispetto a luglio 2024.

💰 Second quarter of 2025, Italy: The tourism sector boasted a €3.6 billion surplus in the balance of payments. Tourist revenues soared to €6.5 billion, marking a 6.5% increase, while expenditures rose by 4.4% to €2.9 billion. Daniela Santanchè, the Tourism Minister, highlighted this robust growth, emphasizing Italy's appeal to foreign visitors. Bankitalia's data underscores the country's strategy to invest in cultural and natural resources for a prosperous tourism future.

🗺️ 2025, worldwide, international tourism grew by over 5% from January to June, with 690 million travelers, 33 million more than 2024. The strongest growth occurred in Asia (+12%), North Africa (+14%), and Sub-Saharan Africa (+11%). Europe saw a 4% increase with 340 million visitors, while the Americas grew by 3%. Middle East and Asia Pacific rose by 4% and 11% respectively. Predictions indicate continued growth of 3-5% into early 2026.

📈 In Rome, Omnia Hotels reported a 3% revenue increase driven by Average Daily Rate (ADR), despite a 40% drop in U.S. individual traveler arrivals. The Italian market grew, while U.S. group bookings held steady due to early contracts. Revenue management focused on pricing flexibility, responding to last-minute bookings and changing prices multiple times daily to adapt to the fluctuating market. The Jubilee’s perception of crowding affected individual tourist choices.

🌍 Generazione X, nati tra il 1965 e il 1980, sta riscoprendo gli itinerari guidati. Tauck, operatore statunitense di tour, mini-crociere e crociere fluviali, ha notato un'impennata delle richieste nell'ultimo anno. Questo fenomeno si osserva anche tra i viaggiatori indipendenti, che ora preferiscono non preoccuparsi dei dettagli del viaggio. ????✨

📅 Perdormire Hotel will participate in key Italian trade fairs in 2025, ahead of the 2026 Winter Olympics. Events include Dolomiti Horeca in Longarone (October 6-8), Hospitality Day in Rimini (October 7), InOut in Rimini (October 8-10), Hotel in Bolzano (October 13-16), and Host Milano in Milan (October 17-21). These fairs focus on hospitality innovations, sustainability, and networking, enhancing relationships and presenting new bedding collection offerings.

🌍 Viaggigiovani.it offers travelers alternative 'dupe destinations' in response to the rising trend of avoiding overcrowded tourist spots. Suggested destinations include Tunisia as an alternative to Greece and Morocco, Guatemala instead of Peru’s Machu Picchu, and Senegal to avoid crowded African sites. These destinations promise similar experiences at lower costs and with greater sustainability. Options include small group tours and fully customized itineraries, appealing to conscious travelers of all ages.

🗺️ Enrico Ducrot, CEO of Viaggi dell’Elefante, notes that Italian beach destinations saw a decline due to high service costs, hyper-seasonalization, and summer heat. Many travelers opted for hills or mountains like the Alps and Apennines. The 'ferraprile', connecting Easter to May 1st, reduced average spending, impacting July and August. Mass market travel budgets were tightened, though luxury segments remained stable. Viaggi dell’Elefante anticipates a growth target of 15-20% by 2026.

📊 In Italy, nearly 569,000 job requests are needed by businesses in September, rising to over 1.5 million from September to November, as per the Excelsior Bulletin by Unioncamere and the Ministry of Labor. Job entries are projected to drop by 15,000 in September (-2.6%) and by 30,000 in the quarter (-1.9%) compared to 2024. Industry plans 147,000 job entries in September, services forecast 377,000, with notable demand in personal services (97,000) and tourism (96,000).