Tendenze del mercato

📰 In October 2023, researchers reported a significant study on the impact of climate change. Conducted in the Amazon rainforest, the study involved over 300 scientists from 12 countries. They found that the deforestation rate increased by 25% between 2010 and 2020. This span led to a loss of approximately 1.5 million square kilometers of forest. The study highlights the urgent need for international policies to mitigate climate impacts and protect these crucial ecosystems.

📅 Istat data reveals a 4.7% increase in tourism in Italy in Q2 2025, despite a record 2024. Arrivals rose by 1.1% with monthly variations: April up, May down, June up. Domestic tourism surged by 30%; international by 5.9%, making up 60.5% of total presence. Major cities like Milan, Florence, and Bologna saw growth of over 8%, while Venice experienced a decline of 6.1%.

🌍 In 2025, Idee Per Viaggiare shifts focus to Canada and Africa, moving away from the United States. Despite geopolitical tensions and economic difficulties, the company anticipates a positive year-end, marking its 30th anniversary. Key destinations include Maldives, boosted by exclusive offers at Sun Siyam and Lily Beach resorts, and Mauritius with a new Ita Airways flight from Rome starting November 7. Tanzania, South Africa, Mexico, Canada, and China also see growth, with tailor-made Gulf area combinations.

🥛 EU dairy derivatives face uncertainty with recent butter price declines due to increased reserves and slowing demand in early 2025. A production rise in the first half of 2025 caused surplus stockpile of 60,000-70,000 tons. EU export prices are $9.86/kg, higher than New Zealand's $7.59/kg, India's $6.25/kg, and US's $5.04/kg, losing market share. Imports from New Zealand, USA, and Ukraine rose despite tariffs, pressuring EU dairy market.

🏖 Più del 90% degli italiani ha fatto almeno una vacanza tra giugno e settembre 2025. Il 69% ha scelto destinazioni italiane, con Trentino-Alto Adige (14%), Toscana e Sardegna (9%), e Puglia (8%) tra le preferite. Gli under 40 hanno apprezzato la Sicilia. Il mare resta la destinazione più popolare (38%), ma in calo. Crescono montagna (21%) e viaggi di prossimità (41%). Aumentano le auto (56%) e gli appartamenti in affitto (24%). Agosto è il mese più scelto (48%).

🗺 Dieci milioni di italiani sono in vacanza a settembre, secondo uno studio di Confcommercio. Il budget medio è di 600 euro, e le vacanze più corte favoriscono questo aumento. Solo il 20% può permettersi una settimana intera. Il 78% dei viaggiatori rimane in Italia, preferendo mare e città d'arte in Toscana, Lazio, Emilia Romagna, e Liguria. Solo il 22% opta per l'estero.

🗺️ September 2025 sees 10 million Italians still traveling, as reported by Confcommercio. The shift in travel patterns, termed 'ferraprile,' resulted from long April and May holidays, impacting traditional summer demand, according to Marco Peci and Enrico Ducrot. Despite budget constraints, Italians prioritize vacations, opting for last-minute bookings and alternative destinations like the Italian mountains due to costs and climate. High-end travel remains unaffected by these changes.

📅 In summer 2025, Liguria's hospitality industry experienced a 2-3% decrease in tourist presence from June to August in the Levante area. Italian visitors dropped from 27% in 2024 to 20%, and U.S. guests declined by 2-3%. European arrivals remained stable, with notable growth from Hungary, Romania, Poland, and Bulgaria. Weather affected tourism, with four rainy weekends in July. President Aldo Werdin of Federalberghi Liguria highlighted competition from non-hotel accommodations as another challenge.

🍴 HostMilano, insieme a Confcommercio Milano, ha organizzato "Il gusto dell'ospitalità" presso Palazzo Castiglioni. L'evento ha esplorato le sinergie nei settori alimentari italiani come caffè, cioccolato, e gelato. Con oltre 1.900 espositori da 54 nazioni, HostMilano è una piattaforma chiave per innovazione e collaborazione. Nel 2025, l'export del settore ha segnato un +2,9%. La panificazione italiana vale 13 miliardi di euro, e il settore gelatiero fattura oltre 4,5 miliardi di euro.

☕ Specialty coffee is booming in Italy, especially among 25-39-year-olds, growing from 100 to over 300 cafes since 2018, mainly in Northern and Central regions. 1895 Coffee Designers by Lavazza launched "Flor de Oro" on September 10 in Milan, featuring Colombian Arabica Castillo from Cauca at 1,800-2,000 meters. Innovative fermentation and thermal shock methods enhance its flavors, making it ideal for espresso, Chemex, and mixology. The launch included a sensory brunch by pastry chef Cesare Murzilli.