Tendenze del mercato

🏁 In 2024, Italian walking paths recorded 1.435 million overnight stays, a 6% increase from 2023. Certified Italian walkers totaled 122,000, with the actual number estimated at nearly 191,500 considering non-issuance and non-retrieval of Credentials, marking a 29% annual increase and 24.4% rise over 2023. Despite weather challenges, the average walking trip duration declined to 7.5 days from 9 days in 2023. Walkers primarily came from Northern Italy with top percentages from Lombardy (31%), Emilia Romagna (14%), Veneto (13%), and Piedmont (11%). Motivations varied from nature and inner experiences to physical wellbeing, territory exploration, and social interactions, with 26% walking for religious or spiritual reasons. Around 40% walk for 2-4 weeks, 23% for 3 days to 1 week, 22% for 1-2 months, and 15% for over two months annually. Emilia Romagna, Tuscany, and Lazio house the densest network of paths, and 57% extend their destination stay. A focus on young people 0-35 highlighted the challenge-driven nature of the experience.

🏖️ Viaggi per single by Speed Vacanze show a 20% booking increase over the previous year. Easter's top searches include Madagascar, Oman, Lisbon, Mediterranean cruises, and Italian weekends. Approximately 30-35% of Italians will vacation during Easter, with 15-20% being single travelers. Gender distribution among organized trips is balanced, slightly favoring women. Around 30% of solo travelers use specialized tour operators, with 70% staying in Italy for cultural and scenic destinations, and 30% going abroad, favoring European cities and exotic locations.

🏖 Global aging population opens new opportunities for the hospitality and tourism industry, with seniors (age 60+) potentially reaching 1.4 billion by 2030, accounting for 22% of the world population. This demographic is expected to have a purchasing power of $15 trillion directed towards health, real estate, technology, and tourism sectors. The senior market in tourism is projected to grow by 4% annually. Tailored services, comfort, safety, and eco-friendly options are key to attracting this segment, with seniors preferring longer stays and off-season travel to avoid crowds and optimize costs.

🏖️ Spain is projected to set a new record with 98 million foreign tourists in 2025, surpassing the nearly 94 million in 2024, leading to an expenditure of approximately €135.8 billion. According to Andersen Consulting, this depends on a stable macroeconomic environment and geopolitical situation. Tourism spending is expected to increase by 7.5% from 2024. Tourism remains vital for Spain's economy, potentially accounting for 15% of GDP and generating 20% of direct and indirect employment in coming decades.

🏖 Veneto ended 2024 with a record-high 21 million arrivals and 73 million overnight stays, up 3.3% and 2.2% respectively. Hotels saw a 1.1% increase in arrivals with stable overnight stays; non-hotel accommodations rose in both arrivals (6.5%) and stays (3.8%). Foreign tourist numbers grew (arrivals +5.9%, stays +4.0%), while domestic tourists decreased (arrivals -1.5%, stays -1.8%). Notable rises in arrivals from Germany (+2.3%), the US (+8.3% in stays), and the UK (+6.3% in stays), while declines were seen from the Netherlands, Switzerland, Czech Republic, and Denmark.

📊 MARR SpA, a leader in Italian foodservice distribution, closed 2024 with increased revenues reaching €2.098 billion. The EBITDA was at €120.2 million, slightly down from 2023's €123.1 million due to higher logistics costs. Net income also decreased to €42.7 million from €47.1 million. The net financial debt rose to €237.9 million after dividends of €39.1 million and investments of €28.5 million. Street Market sales hit €1,350.4 million, Wholesale segment sales grew to €208.3 million. Confcommercio reports a 1.2% growth in the “hotels, meals and out-of-home consumption” sector, while TradeLab saw a 1.6% drop in restaurant visits. In April 2025, MARR will open the new Castelnuovo di Porto (Rome) logistics platform.

📊 Toluna's "Osservatorio 100 Giorni Sani" survey, detailed at SANA Food on February 25, involved 4,000 participants—3,000 from Italy and 1,000 from Denmark—across two observations. 51% of Italians regularly eat healthy out of home, compared to 40% of Danes. Italians prefer Mediterranean diet-aligned options, while Danes choose organic. 77% of Italians are satisfied with healthy food offerings, versus 59% of Danes; yet 46% of Italians find the variety lacking, and 57% see information as inadequate, numbers rising to 71% for Danish respondents seeking more transparency from restaurateurs.

🍻 MidNite Chef event featuring Koji Nakai on March 6 at Nite Kong, Rome, with a Japanese-themed exclusive menu and cocktails by Patrick Pistolesi. Koji Nakai, born 1984 in Kobe, opened Nakai restaurant in Rome in 2022, blending Japanese tradition with Roman flavors. The evening includes live music by Giorgio Gigli. The menu includes Japanese Tacos, Tataki di Hamachi, Nigiri Omakase Style, Aroma uramaki, paired with Yuzu Mimosa, Gaijin, Canova, Nite Negroni, and Champagne Lallier. Price: €90/person. Email for info: info@nitekong.com. MidNite Chef is a series of five immersive culinary events held at Nite Kong, started on February 6 with a presentation by Michelin-starred chef Andrea Antonini.

🥚 In Italy, frozen food consumption rose to 652,643 tons in 2024, a 1.3% increase from 645,000 tons in 2023. Vegetables were the most popular at 220,497 tons, up 2.2%. Potato consumption slightly fell by 3.1% to 107,207 tons, while frozen fish increased by 3.9% to 95,955 tons. Frozen pizzas surged 3.7% to 65,688 tons, and ready meals grew to 66,306 tons. IIAS President Giorgio Donegani highlighted the sector's growth and consumer appreciation for convenience, taste, and value.

🏖️ In 2024, international tourism witnessed a significant recovery, matching 2019 levels, confirmed by World Travel Monitor® from Ipk International and Itb Berlin. The global outbound travel grew by 13% annually, with notable contributions from the Asian market. Europe and Latin America saw a 9% increase in outbound flows, while North America's grew by 7%. Spain remained the top destination, followed by the USA, with high demand also for Germany, France, Italy, Mexico, Turkey, the UK, and Austria. The business travel sector, driven by Mice, constituted two-thirds of the overall business travel market. Hotels remained the preferred accommodation option, with a rise in direct bookings. Despite rising costs, the desire to travel was unaffected, leading Ipk to predict further travel demand growth in 2025, with travelers seeking quality and experiences.