Tendenze del mercato

📅 Ottobre 2025, le prenotazioni di viaggi per single sono aumentate del 35% rispetto a ottobre 2024, secondo Speed Vacanze. A settembre, 8,5 milioni di italiani hanno scelto vacanze fuori stagione, come riportato da Coldiretti-Ixè. Il mercato del turismo per single nel 2024 ha superato i 482 miliardi di dollari, con una crescita annua del 14,3% prevista fino al 2030. In Italia, un terzo dei viaggiatori parte senza partner o figli, soprattutto tra 35 e 55 anni.

🍞 Italy, at the BCI Forum in Milan, is highlighted in the "Taste Tomorrow" research by Puratos, showing 68% of Italians prefer healthier bakery choices. Italy ranks second in Europe's bread market with 3 million tonnes annually. Online searches for certain pastries have surged, like Dubai chocolate (+4,200%). Health-conscious consumers drive growth in functional foods. Sustainability is key, with 69% of Italians favoring responsible production. The global bread market is projected to reach 150 million tonnes by 2029.

📅 Emerging Travel Group, operating under RateHawk, ZenHotels, and Roundtrip, saw a 25% booking increase in Italy from January to August compared to 2024. B2B bookings grew by 30%. Popular destinations include Rome, Milan, Florence, and Venice, with increased interest in Palermo, Catania, and Sorrento. Average nightly spending is €245 for corporate, €200 for agencies, and €151 for leisure clients. Simone Large highlights Italy as a key market, expanding connections for over 100,000 operators and 20,000 corporate buyers.

🗺️ Cristanini Viaggi ends 2025 with significant growth. Sandro Cristanini highlights customization as key for success. Bestseller destinations include the Maldives, Indian Ocean, the U.S., Greece, and Spain. Notable trend: advance bookings for 2026 summer flights. Easter 2026 sells more than New Year due to flight pricing. Strategic partnerships include Four Seasons and Mandarin. The focus is on direct supplier relationships and online services, moving beyond traditional agencies.

☕ In 2025, over 22.6 million Italian families purchased coffee, up from nearly 22 million in 2024, achieving a market penetration of 86%. Average annual family spending on coffee rose from €59.50 in 2021 to €81.83 in 2025. Coffee consumption outside the home grew to 82% penetration. Espresso is preferred by 63.5%, followed by cappuccino at 41.5%. Capsule and pod coffee formats are expanding, with 57% of families using multiple purchase channels.

🏨 Ben 3,2 miliardi di euro in vendite nel 2024 per Relais & Châteaux, un incremento dell’8%. La rete, sotto la presidenza di Laurent Gardinier dal 2023, conta 580 associati in 65 Paesi, con 68 nuovi ingressi in 33 Paesi. La cucina rappresenta il 42,1% delle vendite, in crescita dell’8%, mentre le camere d’hotel coprono il 49%, con un aumento del 9%. L'86% delle attività italiane è in Europa, con l'Italia che rappresenta il 37%, crescendo del 32%.

🌏 Golden Week, from October 1st to 8th, sees millions of Asian travelers journeying for family reunions or vacations. Trip.com reports a 22% increase in flights from China to Italy compared to last year, with cities like Catania and Bolzano gaining popularity. Andy Washington, General Manager Europe of Trip.com, highlights Italy's historical cities and unique architecture as major attractions, benefiting from this travel surge.

📅 2024, Relais & Châteaux reported €3.2 billion in sales, up 8% from 2023. The food & beverage sector, accounting for 42.1% of sales, grew by 8%, while hotel room sales made up 49%, increasing by 9%. 86% of bookings from Italian clients were in Europe. Italy led with 37% of sales (up 32%), followed by France at 29% (+9%). Paris saw an 18% increase in Italian visitor market share.

📑 Ten Italian C-level executives from the hospitality industry, including nine men and one woman, were interviewed at the ITHIC Conference in Rome. Four are top managers; six are CEOs or presidents, often founders. Only two have reached the second generation. The industry remains patriarchal and family-oriented. Key values identified are passion, commitment, pride, and vision. Executives shared insights on work dedication and future plans, highlighting gender disparity and the industry’s traditional structure.

🏠 Secondo Global Blue, tra luglio 2024 e giugno 2025, l'Italia ha guidato la spesa tax free in Europa. Gli Stati Uniti sono in testa con il 25% e una crescita dell’8%, seguiti dagli arabi con l'11% (+13%) e dalla Cina con il 10%. Roma e Milano dominano il panorama tax free: Roma con il 21% e Milano con il 35% della spesa nazionale, mostrando un incremento del 7% con una media di 2.700 euro.