Tendenze del mercato

🍺 In 2023, the beer industry contributed $878 billion to the global GDP, which is 0.8% of the world's total. This sector supports 33 million jobs worldwide or 1 out of every 100 workers. Every $1 million generated in the industry triggers an additional $8 million in the global economy. The industry produced $376 billion in taxes and maintained 86% of brewery supplier spending within producing countries. In low and middle-income countries, the beer contribution to GDP increased by 27%, and employment by 24% since 2015. The industry directly employs 620,000 people in breweries and supports 11.3 million jobs in the supply chain and 21.2 million in distribution and sales, while agriculture is one of the most involved sectors, with 6.4 million jobs linked to beer production. 🍺

📈 In Italy's 2024 job market, nearly 340,000 job offers indicate stability, with a slight drop of 2.4% from 2023. Lombardy leads with 29% of offers, followed by Emilia-Romagna (16.4%), and Veneto (13.8%). The most job offers are in Milan (10.4%), then Rome (5.1%), and Turin (4.7%). In demand are manufacturing and quality jobs (29.1%), followed by logistics (9.8%), and retail (9.3%). Pharmaceutical sector searches have jumped by 73.7%, while database searches by companies fell by 20.6%, yet CV downloads rose by 20.8%, reaching over 240,000.

🏖️ Futura Vacanze celebrates 30 years with €100 million in revenue and unveils a new logo and 'Club 2025' catalog. In 2025, they expect Egypt's performance to match or exceed that of 2023, dependant on political stability. Tunisia's first year was successful, leading to expanded offerings in Mahdia. Porto Santo is gaining as a mid-range destination, while Cilento rises in popularity in Italy. Planned growth includes product portfolio expansion and improved resort services. Stefano Maria Simei, the new general manager, focuses on technology, training, and sustainability. Challenges ahead include Italian spending power, hospitality staffing, geopolitical instability, and climate issues, but the company commits to investing in technology and training for flexible, sustainable, customer-centric experiences.

🌍 In 2025, Italian travelers show a trend towards personalized trips and high-value practices, with significant advance booking. Popular long-range destinations include Dubai, China, Japan, South Korea, and niche Indonesian islands. Saudi Arabia also gains interest due to tourism investments. Travel package prices surge with a 20% increase in ground services and high airfares. Unique cultural travel experiences, like Egypt's dahabeya or India's Kumbh Mela, are on the rise, particularly in the East.

📆 In 2023, Teorema Vacanze saw a 12% growth. By September, a new development plan was initiated, leading to a sales increase exceeding 150% in November, December, and January. Gianni Galli joined as product manager, enhancing the company's competitive edge. Over 60 'seat in coach' tours for high season were launched early in the year, with guaranteed departures from Milan and Rome, targeting destinations like the Mediterranean, USA, and Morocco. For 2025, guaranteed departures for the Nile cruises and new packages, including Doha, from Milan and Rome are planned, with 40% already confirmed.

🍷 Italian wine sales in the U.S. dropped by 4.4% in volume during 2024, with the overall market contracting by 7.2%. Despite the general downturn, Italian sparkling wines grew by 1.5%. However, white and red wines decreased by 6.4%. Notably, sales of Sicilian whites increased by 5%, and both Brunello di Montalcino and Prosecco saw a rise of 3% and 1% respectively. The export of Italian wine, in contrast, grew by 7% in the first 11 months of 2024, driven particularly by a 41% surge in sparkling wine demand in November. The total revenue, however, fell by 2.5% to 2.6 billion euros.

🌿 Germania leads the European plant-based market with nearly two billion euros in 2022, a 16% increase from 2021. The UK follows with one billion euros, Italy reaches 680.9 million euros, up by 9%. In Italy, 70% of households (17.7 million) consume plant-based products, and 51% (13 million families) eat plant-based alternatives weekly. Plant-based beverages are bought by 42% (10.7 million families), while plant-based yogurts and desserts are less common, consumed by 17% (4.3 million) and 13% (3.4 million), respectively. Ethics, health, and sustainability drive the plant-based trend.

🛒 In 2024, Italy's Omnichannel GDO revenue reached €135.1 billion, a +1.8% increase over 2023. Leading the growth were Drug Specialists (+8.8%), Supermarkets (+2.6%), Discounts (+2.3%), and Superstores (+2.1%), while Free Services (-2.4%) and Iper>4500 (-1.9%) declined. Packaged Consumption (LCC) grew by +2%, with Grocery (+1.9%) and Fresh (+1.8%) sectors also up. December sales promotions rose to 26.2%, a +1.8 pp increase from 2023. December 2024 alone saw €14.4 billion in revenue, with Drug Specialists (+5.1%) leading. Distributor brand (MDD) products made up 21.6% of LCC in Hypermarkets, Supermarkets, and Free Services, and 30% across all channels (including Discounts). Grocery value dipped slightly in December 2024 (-0.5% vs. December 2023), with volume down by -1.1%.

🍨 AstraRicerche's study for the Istituto del Gelato Italiano showed that 54% of foreigners seek Italian ice cream in their home countries after tasting it in Italy. Over 63% of respondents consume it even during colder months. The research involved consumers from the US, UK, Spain, France, and Germany. Key attributes valued are traditional Italian recipes (62.1%), Italian production or company origin (32.6%), and less so, Italy-themed packaging (17%). Taste is the top reason for preference (76.6%), followed by creaminess (75.2%), and quality of ingredients (67.3%). Italian ice cream is associated with genuineness and health (56.1%) and as a symbol of Made in Italy (63.5%). Consumption habits show 33.6% consume it 4-6 times out of 10, and 27.1% choose it for 70% of their consumption. Italy produced 168,170 tons of ice cream in 2023 with a per capita consumption of 2.14 kg. Sales remained stable from January to September 2024 with 3.3 billion portions sold.

🏖 Massimo Diana, Commercial Director of Ota Viaggi, addresses tourism sector challenges in early 2025, noting over 65% of domestic flights are run by low-cost carriers, complicating tour operators' planning. Tourism market growth is moderate due to high prices and inflation, yet regions like Calabria see positive signs from new investments. Sector faces personnel shortage, requiring targeted training and youth appeal. Ota Viaggi focuses on destination optimization and collaboration among institutions, companies, and operators for affordable quality.