Tendenze del mercato

💼 Emilio De Risi highlights a labor shortage in tourism, forecasting a 16% workforce deficit by 2035. A guide collapsed at the Colosseum amid August heat. In Tuscany, hotel staff faced a €1,000 fine for not completing the season. In Mallorca, tourism debates focus on affluent tourists. A Polish village, Pniewo, features 32 km of WWII tunnels, now home to 40,000 bats and open for tourism since 2011.

🏠 Covivio, an Italian real estate group, operates four hotels in Italy—two in Venice, one in Florence, and one in Rome—valued at €280 million. CEO Alexei Dal Pastro states they plan further acquisitions worth €300 million. Covivio targets "city hotels" in Milan, Rome, Bologna, Florence, Venice, and Naples. Despite this, offices remain their primary focus, generating €533 million in revenue in the first nine months of 2025, with major developments in Milan.

📅 Estate 2025 in Italia ha visto un turismo con due velocità: crescita record in primavera, seguita da un rallentamento per inflazione e prezzi alti. Il 46,9% delle agenzie di viaggio ha chiuso l'anno in crescita. Nel 2026, il 61,4% prevede stabilità. Le mete più richieste: Asia (28,1%) e Mediterraneo. Il budget medio è tra 1.500-2.500 euro per il 45,6% delle agenzie. I disservizi dei trasporti aerei rappresentano il 47,6% delle criticità, ma la soddisfazione resta alta (89%).

🚆 French government ends funding for Paris-Vienna and Paris-Berlin night trains, leading to their suspension from December 14, 2025. Night trains face financial losses despite 70% occupancy in 2024, reliant on public subsidies. Other cancellations: Berlin-Brussels by ÖBB and Rijeka-Stuttgart by Croatian Railways. Stockholm-Berlin to be reduced and privatized. Challenges include high operational costs, fragmented rail networks, and outdated ticketing systems across Europe. The "Back on Track" movement persists in promoting night train revival.

💰 Luxury Insight 2025 by Global Blue highlights a stable luxury market from July 2024 to June 2025, with luxury tax-free in Europe growing by 7%, shoppers up 5%, and spending per capita up 2%. Ultra-High Net Worth Individuals rose by 15%, Americans returned with a 22% increase, and Gulf area visitors grew by 13%. In Italy, tax-free spending rose 7%, with 44% of 3 million tourists shopping in boutiques. Capri saw a 13% rise, leading among seaside destinations.

🌍 Nomadi digitali, amanti del benessere e viaggiatori esperienziali sono parte dei nuovi turisti in Italia nel 2025. Property manager possono trarre vantaggio da strumenti come Chekin per personalizzare offerte e automatizzare operazioni. Turismo culturale, wellness, business e sostenibile sono segmenti chiave. Sfruttando queste opportunità, i gestori possono ottimizzare ricavi e soddisfazione degli ospiti, trasformando ogni tipo di turista in un'opportunità di crescita.

🏕️ Nel 2025, le attività outdoor generano un fatturato di 1,11 miliardi di euro con un aumento del 3%. Il 78% dei turisti italiani le preferisce, seguiti dal 65% che visita musei e dal 54% che cerca relax. Gli italiani effettuano in media 4 viaggi l’anno, principalmente per ridurre lo stress. L'IA è usata da un viaggiatore su tre per pianificare viaggi, anche se deve ancora affermarsi come strumento primario.

🌟 La Michelin Guide 2025 awards over 7,000 hotels in 125 countries, with only a few dozen receiving the prestigious Tre Chiavi. In Italy, 12 hotels achieve this, including the Four Seasons Hotel Firenze and Borgo Santo Pietro in Tuscany. Rome leads with 19 accolades, highlighted by the Bvlgari Hotel Roma. Coastal gems include JK Place Capri and San Pietro di Positano. Tre Chiavi honors excellence and authentic experiences, reinforcing Italy's status in luxury hospitality.

🍷 In 2026, the Gambero Rosso Tre Bicchieri awards saw Tuscany topping with 93 awards, followed by Piedmont (77) and Veneto (47). Valle d’Aosta excelled with just 72 hectares needed per award, compared to Italy's average of 886 hectares. Population-wise, Valle d’Aosta led again with 25,000 people per award. Conversely, Lazio ranked last, requiring 519,000 inhabitants per award. Total Tre Bicchieri awards reached 511.

📈 240,000 new hires are anticipated in Italy's tourism sector from October to December, with 86,000 in October alone, according to Unioncamere and the Ministry of Labor. 41% of these positions will be filled by under-30s. Key regions for employment include Lombardy, Lazio, Veneto, Emilia Romagna, Tuscany, and Campania. The sector contributes over 13% to Italy's GDP, with expanded seasonality reducing worker inactivity. Growing demand for digital and management roles is noted.