Tendenze del mercato

💰 Confindustria Nautica participated in events on October 18 and 22, 2023, in São Paulo and Rio de Janeiro for the 13th edition of "Esportare la Dolce Vita." The report highlights Italy's BBF (Bello e Ben Fatto) sectors: Fashion, Food, Furniture, and Nautica, with Italian exports growing by 10% annually in Latin America from 2018-2024. The EU-Mercosur agreement, signed in December 2024, could boost Italian exports by over €1.1 billion. Italian market shares in Nautica, Eyewear, and Jewelry stand at 15.5%, 26.6%, and 29.4%, respectively.

🗺 Secondo l'Osservatorio Aidit, l'estate 2025 in Italia ha visto un turismo a due velocità. Dopo una primavera da record con prenotazioni anticipate, l'estate ha rallentato per inflazione e prezzi alti. Il 46,9% delle agenzie ha chiuso in crescita, mentre il 31% ha avuto risultati inferiori. Per il 2026, il 61,4% prevede stabilità. Le mete preferite includono Asia (28,1%) e Italia (15,1%). Budget medio per pratica tra 1.500-2.500 euro (45,6%).

🗺 Nel 2024, nei paesi dell'Unione Europea, 3,021 miliardi di pernottamenti sono stati registrati, segnando un aumento del 2,7%. Cipro, Malta, Lettonia e Polonia hanno visto incrementi a doppia cifra di circa +14%. Al contrario, Finlandia (-0,7%) e Francia (-0,6%) hanno avuto lievi cali. Gli ospiti nazionali hanno rappresentato il 51,9% dei soggiorni, mentre il 48,1% erano internazionali. Quasi il 63% dei pernottamenti si è svolto in alberghi.

🛳️ 2026, Italy: 15.4 million cruise passengers (+2.6% from 2025) and 5,680 calls (+2.7%) projected with over €1 billion investments in ports. Civitavecchia leads with 3.7 million passengers (+4.8%), followed by Naples and Genoa. Palermo sees a 5.7% rise, Messina 5.7%, Cagliari 27.3%, Ravenna 57.9%, Salerno 183.7%, and Catania 48.9%. 64 cruise lines, Ponant and Sea Cloud are most active with 30 ports each. 40% of travel agencies' revenue comes from cruises.

🛳 In 2026, Italy's cruise industry is set to reach 15.4 million passengers, a 2.6% increase from 2025, with 5,680 port calls—a 2.7% rise. Civitavecchia will be Italy's top port with 3.7 million passengers and 900 calls. Napoli will see a decline to 1.9 million passengers, while Ravenna will grow by 57.9%. Salerno will experience a 183.7% surge to over 370,000 passengers. Ponant and Sea Cloud will visit 30 ports, a 5% increase from 2023.

🏨 2025, Italy: Ivana Jelinic of Enit highlighted survey insights showing foreign tourists invest €200 daily, seeking unique experiences. Summer 2025 saw 80% hotel occupancy, with fall projections at 50%. Cultural heritage leads travel motivations (35%), followed by accessibility (22%). Foreign tourists now make up 56% of visitors, spending €86 on lodging and €105 on other expenses daily. Lazio's Jubilee effect boosted tourism by 6.5%, driving 11.9% rental growth in Rome. Tourist satisfaction rose from 8 (2010) to 8.9 in 2025.

🚀 Between 2015 and 2025, Italy's cruise terminal count increased from 40 to 53 with 13 new terminals. From 2023-2025, new terminals opened in Barletta, Venezia-Fusina, and Civitavecchia, with another in Civitavecchia's Bramante by year-end, totaling €15 million in investments. By 2028, eight more terminals are set to open in cities such as Ravenna and Palermo, with investments reaching €190 million, raising the total to 61 active cruise terminals.

🏡 Villa Klainguti del Cresta Palace Celerina, located in Engadina, is promoting a shift towards private hospitality with intimate spaces and new convivial rituals. The article, published by we:ll magazine on October 24, 2025, highlights the growing trend of private villas offering enhanced privacy. The villa is a part of a broader movement in hospitality to provide personalized and secluded experiences for guests seeking privacy.

🌍 Antigua e Barbuda recorded over one million visitors in 2025. Americans and British led, with 3,000 Italians arriving by air. More Italians visit briefly via MSC and Costa cruises. Italy, lacking direct flights, connects through Paris, Heathrow, or Frankfurt. Cherry Osborne of Antigua & Barbuda Tourism aims for a 10-15% annual growth in Italian visitors. Italy is the second-largest European market, but Germany might overtake due to direct flights.

🚗 Enrico Farina, commercial director of Europcar Mobility Group Italy, outlines 2026 trends, emphasizing increased safety and customer preference for exclusive cars. Customers are opting for zero-deductible policies to ensure peace of mind. Europcar is renewing its fleet to include the latest market innovations. A significant focus is on electric vehicles to meet demand. In 2026, Europcar will enhance direct channel initiatives, offering bundled packages with additional services.