Tendenze del mercato

🏖 Club Med's research reveals a growing trend for 'snackable travel'—short, intense vacations with high rejuvenation value. Many Italian travelers prefer all-inclusive packages, offering clear costs and worry-free experiences. The trend aligns with a broader shift towards 'wellness snackable' practices, like brief yoga sessions or digital detoxes. Italians particularly value vacations where every detail is pre-arranged, embodying luxury through quality time rather than trip length.

🍦 On November 6-7, the fourth edition of the Coppa Italia di Gelateria in Rome will feature 24 gelatieri competing. Held at Officine Farneto, the event is organized by the Associazione Italiana Gelatieri. Judges include Vincenzo Pennestrì and past winners. The event includes chocolate, gastronomic gelato, and panettone-filling categories. A focus on new food trends and awards for historical gelaterias will occur. The finale features a Gala Dinner with award ceremonies at Palazzo delle Esposizioni.

🇮🇹 Roma sees a 38.8% increase in tourist arrivals in the first half of 2025 compared to 2024, with 25 million total presences by August, two-thirds foreign. However, Banca d'Italia reports a 10% decline in daily tourist spending. Federalberghi Roma's Giuseppe Roscioli claims real tourism growth is just 7%, and the hotel sector grows by 2.5%. During the 2000 Jubilee, growth was 4%, suggesting current trends align with expectations.

🌍 Fifty tourism ministers gathered at WTM London for the annual Ministers' Summit. Antonio Lopez de Avila noted tourism's return to pre-COVID levels. Gloria Guevara highlighted the 10% global GDP contribution and the creation of 1 in 3 new jobs by tourism post-pandemic, but warned of 43 million potential job vacancies. Discussions focused on skill gaps, training, and infrastructure. Portugal aims for 1.5 million tourism jobs by 2045, and Indonesia plans 37 new airports.

Here's the blog post excerpt: 🍴 Gennaro Esposito, chef of the two Michelin-starred “La Torre del Saracino” in Vico Equense, shared insights at the TTG Travel Experience. High-end hotels are increasingly investing in signature F&B, making their restaurants gastronomic and cultural hubs. These hotels offer Sunday brunches, panoramic breakfasts, and seasonal menus, enriching guest experiences. Esposito emphasizes that gastronomy is integral to luxury hotel stays, asserting that true luxury cannot exist without exceptional cuisine.

🏠 Premi Migliore Insegna 2026 assegnati a Milano da Ipsos Doxa e Largo Consumo, con 8,000 interviste CAWI da 18-74 anni. IperCoop vince nel settore Food e Dr. Max Farmacie nel Non Food. 118 insegne valutate in 27 categorie. Eurospin eccelle nei Discount, Roadhouse Restaurant nella Ristorazione Servita. 6a edizione conferma tendenza verso esperienze più autentiche. Elite introdotto per retailer con performance superiori. Confronto generazionale evidenzia differenze in assortimento, comunicazione e sostenibilità.

🏨 Per quasi 70% degli italiani, tre gesti autentici come una stretta di mano amichevole (63%), atmosfera di famiglia (58%), e profumo di caffè (46%) rendono l’ospitalità memorabile, secondo la ricerca di YouGov per Airbnb. Matteo Sarzana, country manager Italia di Airbnb, evidenzia che il 47% preferisce piccoli borghi, mentre il 16% sceglie grandi città d’arte. Airbnb attualmente vanta 5 milioni di host e 8 milioni di annunci con 2 miliardi di arrivi.

📰 Gen Z is reshaping the tourism industry, prioritizing unique identities over traditional luxury. The winter edition of TTG Luxury magazine highlights this shift, urging hoteliers and tour operators to adapt from outdated '90s business models. It emphasizes drawing inspiration from the '70s for a fresh luxury approach and streamlined design. Air France showcases exclusive travel experiences, starting at the airport. This edition will be relevant throughout winter and return in spring 2026.

💸 Nei primi nove mesi del 2025, l'inflazione moderata (+1,4%) ha influenzato il settore del largo consumo confezionato (LCC), con un aumento dei volumi del 2,2%. La marca del distributore ha raggiunto il 30,3% del totale LCC. Il tasso di out-of-stock (OOS) è al 3,4%, con vendite mancate al 4,6%. L'omnicanalità cresce, migliorando l'esperienza d'acquisto. Tuttavia, il 39% dei clienti cambia marca per la disponibilità dei prodotti.

🍺 Between 2015-2024, Italy's beer sector generated €92 billion and 24,000 new jobs, revealed at the Senate by Osservatorio Birra and Althesys. Production rose by 20.5%, consumption by 13.6%, and exports by 31%. Employment grew from 88,000 to 112,000, marking a 27.5% increase. Beer now accounts for 0.42% of national employment. Fondazione Birra Moretti, since 2015, has promoted responsible beer consumption, impacting over 6,600 hospitality students, and plans to further support the sector’s growth.