Gianni Onorato e l’onda luxury di Msc Crociere
🚢 MSC, through its luxury division Explora, aims to expand in the high-end cruise market, as per CEO Gianni Onorato, who acknowledges the challenge, especially in Southern Europe compared to the US and UK. Explora faces established competitors and needs to design purely luxury itineraries. Onorato is optimistic about significant satisfaction from this market segment by 2025, despite the inevitable struggles in the initial phase.
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