Marketing

📰 Salumitalia's "Tagliati per l'Italia" campaign, running July-November 2025, promotes DOP and IGP Italian salumi in airports and metro stations with Ministry support. Led by Cristiano Ludovici and Daniele Reponi, it features 2-minute videos via UpTV, reaching 12 million monthly viewers in Italy's main transport hubs. Salumitalia represents 19 consortia and 23 salumi, valued at €1.2 billion, 15% of Italy’s salumi market.

📈 Fase #1 del Metodo Nozio: Analizza i dati per migliorare le prenotazioni dirette degli hotel. Utilizza strumenti operativi basati su 30 anni di esperienza. Nozio Wolf fornisce business intelligence, monitoraggio evoluto controlla KPI quotidianamente, e la consulenza strategica offre una guida personalizzata. Il Nozio Check-Up, gratuito, valuta la disintermediazione attuale e fornisce una guida gratuita con strategie pratiche per aumentare le prenotazioni dirette.

📅 In today’s hospitality scene, a Web Booking Engine (WBE) is vital for direct bookings and reducing OTA reliance. Features include seamless website integration, real-time availability, intuitive booking, mobile optimization, and integrated payments. Benefits include higher profits, guest journey control, and valuable insights. HotelPartner offers B.E. Quick, a next-gen WBE enhancing conversion and guest ease. This optimized tool empowers hotels to boost revenue and manage direct distribution effectively. Discover more on how B.E. Quick can transform your hotel.

🍴 Old Wild West, a restaurant chain by Cigierre, has revamped its digital offerings. With over 1.6 million loyal customers, they launched a new eCommerce site, a mobile app, and a loyalty program featuring four levels: bronze, silver, gold, and platinum, with perks like a 5% discount at the platinum level. New members get a welcome gift and birthday treat. The app offers easy table booking, takeaway orders, and nearby restaurant locations.

📅 Nel settore alberghiero, il 87% dei viaggiatori consulta il sito ufficiale dell'hotel prima di prenotare. Un sito ben ottimizzato per la SEO è cruciale, poiché il 70% degli utenti clicca solo sulla prima pagina dei risultati di Google. Errori comuni nei siti includono tempi di caricamento superiori a 3 secondi e mancanza di ottimizzazione mobile. Strumenti come Amenitiz Compare offrono analisi gratuite per migliorare prestazioni e competitività, permettendo un aumento delle prenotazioni dirette.

📷 Una vera famiglia italiana a Manhattan, dal 28 al 30 giugno, gustando pasta Garofalo in un "glass truck" trasparente. Questo progetto di marketing ha attraversato New York, fermandosi in luoghi simbolo come Times Square e il Javits Center durante il Summer Fancy Food Show. Oltre 5000 pacchi di pasta distribuiti, con la partecipazione dei passanti a un giveaway tramite QR code. Operazione realizzata da Pasta Garofalo e Al.ta Agency per espandere il brand negli USA.

📊 Hotels, 2025, global: Direct bookings average 21%, matching OTA bookings. Despite investments in official sites, integration with metasearch, and loyalty programs, hotels struggle with data management and strategies. 66% rely on social media and PR agencies; 57% use digital marketing agencies. 79% of hotels spend up to two days weekly on manual reporting. Less than 20% are ready to invest in technology for better data integration, hindering strategic decisions and AI adoption.

📺 Blu Hotels launches a new TV campaign for summer across major Italian networks: Rai, Mediaset, and La7d. Running for two weeks, the campaign is directed by Simone Valentino and produced by Twister Film. It targets Italian families, showcasing resort offerings such as restaurants, pools, and wellness centers. The commercial follows Lorenzo, a child experiencing adventures at a Blu Hotels resort. This campaign highlights authentic family moments, aiming to enhance relaxation, fun, and well-being.

📱 Instagram, TikTok, and Facebook are crucial marketing tools for independent hotels, influencing the customer journey from discovery to booking. Effective social media strategies can enhance brand awareness, trust, and direct bookings. Key strategies include clear objectives, structured editorial plans, and paid advertising, targeting audiences based on interests and behaviors. Instagram excels in visual communication, TikTok attracts new audiences with authentic content, and Facebook targets adults (45+) for events and offers.

🍻 On May 31, in Munich, Heineken® launched "The Unlucky Charm" during the UEFA Champions League Final. Marco Simeone, an Inter fan, was sent to a remote bar to avoid jinxing his team. A survey of 12,011 fans found 45% stopped watching games due to superstition. Conducted from April 1-7, 2025, it highlighted that 43% feel responsible for bad luck, while 22% think not watching helps. Heineken® celebrates fan rituals and superstitions.