Marketing

💾 Google launched Travel Feed on October 21, transforming traditional static hotel ads into a dynamic format with real-time rates, images, and reviews directly in search results. Early testing with select hotels showed a 20% increase in click-through rates. This feature aims to improve user experience and transparency in hospitality marketing by providing updated and relevant information, potentially leading to higher clicks and conversions in hotel advertising campaigns.

✈️ Ryanair announces tickets now available on Etraveli, following the 'Approved ota' deal in July. The partnership promises a smooth booking process, secure payment and contact data transfer, and full access to myRyanair accounts for updates.

🌊 In Italy, beach service digitalization grows with over 2,000 affiliated structures on Spiagge.it, witnessing a 50% booking increase in summer compared to the previous year. France welcomes the platform as Plages.fr with 30 affiliates. Italian beach sector's digitalization revenue in 2024 is expected to hit €50 million, with a third of 7,000 businesses now using management software, up 30% from the previous year. The platform's expansion to theme parks and pools contributed to the 50% booking surge. In digitalization, Friuli leads at 72%, followed by Veneto at 64%, and Puglia at 43%. Calabria saw a 20% increase to 17% software adoption in 2024, while Sardinia's digital growth topped with a 58% rise. Foreign tourist online bookings now make up 21% of the total, with Friuli Venezia Giulia receiving the most foreign requests at 41%.

🍕 Di Marco, a Roman family business since 1970, has launched a TV campaign featuring the original Pinsa Romana by founder Corrado Di Marco. Present in over 70 countries, the spot created with The Teachers and Think Cattleya will air until the end of the year. The ad emphasizes the Pinsa's ease of preparation, taste, lightness, and social enjoyment. Corrado Di Marco registered the "Pinsa" trademark in 2001, securing his culinary innovation.

🍫 Ziccat, a historic Turin chocolate factory, honors Roald Dahl with a unique initiative offering thirty winners a special tour of its artisan chocolate lab. From October 15 to November 29, at Ziccat stores in Turin, thirty special chocolate bars will contain a golden ticket for the tour. The newly renovated lab at Via Bardonecchia 185 showcases Ziccat's fusion of tradition with innovation. The company, led by Alberto Brustia since 2014, blends traditional recipes and modern creativity.

🔌 Kenwood, leader in food preparation products, launches "Go Collection" for modern kitchens, featuring a minimalist design and ultra-compact dimensions. The collection, catering especially to younger consumers, includes an under-30cm-tall planetary mixer "Kenwood Go," a 350W mixer "Quickmix Go," and a versatile food processor "MultiPro Go." Each appliance is designed for high performance in small living spaces, embodying the "Make It Big" campaign, which encourages big dreams and extraordinary culinary achievements with compact yet powerful tools. Kenwood aims to capture a new market segment and solidify its industry leadership.

💸 Albergatori highlight GDS (Global Distribution System) suitability varies; useful for business hotels, less for 'business leisure'. Magali of Evergreen Laurel Hotel sees GDS as essential for business hotels. Julia of Platzl Hotel criticizes the GDS for being outdated since the 1980s, with limitations in descriptions, images, and reliance on third-parties for rate uploads and profile management. GDS payment structures are complex and costs include transaction fees, settlement charges, and marketing costs. GDS can yield higher ADRs (Average Daily Rates) than other channels and has lower relative costs compared to OTA (Online Travel Agency) commissions, which can reach 28%. OTAs may attract price-sensitive travelers prone to negative reviews. Hoteliers should assess if GDS aligns with their business mix and market impact before inclusion.

Le premier channel manager dédié au recrutement CHR TONY : Bonjour à tous, Cela fait quelques temps… non… cela fait de TROP nombreuses années que les hôteliers ont un problème…

🍹 Compagnia dei Caraibi, an Italian company specializing in premium and over-premium distilled spirits, wines, and craft beers, will exclusively distribute Tequiero Tequila Reposado and Tequiero Paloma Premix in Italy starting October 2024. The 100% blue agave Tequiero is traditionally crafted in Jalisco, Mexico, with an 8-year growth, 36-40 hours of fermentation, and aged 9 months in oak barrels after triple distillation. Tequiero aims to innovate the tequila experience, tapping into the young, sophisticated 25-40 age demographic in a market where Italy ranks among the top ten for tequila consumption, particularly in premium categories. Compagnia dei Caraibi S.p.A. Società Benefit - B Corp® was founded in Vidracco (TO) in 2008 and boasts over 700 spirits in its portfolio.

🍞 McDonald’s Italy introduces "McChicken Gustoso," featuring exclusive Italian ingredients like Pecorino Romano DOP cheese, red Italian cabbage, and 100% Italian chicken breast. The sandwich, also available as a Wrap, is a collaboration with Giallo Zafferano, marking their 6th year of partnership with over 45 million sandwiches sold. In 2023, McDonald's invested approximately €415 million in the Italian agri-food sector. The chain, operating in Italy for 38 years, has over 700 restaurants, employs around 35,000 people, and serves 1.2 million customers daily. McDonald’s menu includes 21 DOP and IGP ingredients across more than 45 recipes, utilizing 7,000 tonnes of local produce.