Marketing

🍫 Ziccat, a historic Turin chocolate factory, honors Roald Dahl with a unique initiative offering thirty winners a special tour of its artisan chocolate lab. From October 15 to November 29, at Ziccat stores in Turin, thirty special chocolate bars will contain a golden ticket for the tour. The newly renovated lab at Via Bardonecchia 185 showcases Ziccat's fusion of tradition with innovation. The company, led by Alberto Brustia since 2014, blends traditional recipes and modern creativity.

🔌 Kenwood, leader in food preparation products, launches "Go Collection" for modern kitchens, featuring a minimalist design and ultra-compact dimensions. The collection, catering especially to younger consumers, includes an under-30cm-tall planetary mixer "Kenwood Go," a 350W mixer "Quickmix Go," and a versatile food processor "MultiPro Go." Each appliance is designed for high performance in small living spaces, embodying the "Make It Big" campaign, which encourages big dreams and extraordinary culinary achievements with compact yet powerful tools. Kenwood aims to capture a new market segment and solidify its industry leadership.

💸 Albergatori highlight GDS (Global Distribution System) suitability varies; useful for business hotels, less for 'business leisure'. Magali of Evergreen Laurel Hotel sees GDS as essential for business hotels. Julia of Platzl Hotel criticizes the GDS for being outdated since the 1980s, with limitations in descriptions, images, and reliance on third-parties for rate uploads and profile management. GDS payment structures are complex and costs include transaction fees, settlement charges, and marketing costs. GDS can yield higher ADRs (Average Daily Rates) than other channels and has lower relative costs compared to OTA (Online Travel Agency) commissions, which can reach 28%. OTAs may attract price-sensitive travelers prone to negative reviews. Hoteliers should assess if GDS aligns with their business mix and market impact before inclusion.

📌 Tony introduces the first channel manager dedicated to recruitment in the hotel, cafe, and restaurant (CHR) industry, a three-part revolutionary solution, during his podcast. Rémi, CEO of Api and You, discusses innovations mostly targeting consumers and not professionals in the sector over the past 20 years. Api & You, with 28 years in tech and CHR, aims to help professionals recruit and retain staff. The interview highlights the shortage of staff limiting business growth, the importance of defining and promoting an employer brand, the necessity of a dedicated career site, and the massive reach provided by spreading job ads via 60 platforms like Leboncoin and Journal des Palaces. Rémi's solution involves a centralized recruitment process, rapid response models to maintain employer brand reputation, and tools for seasonal hotels to reuse candidate data compliantly with GDPR. The discussion also touches on the significance of employer branding in staff retention and the challenges of managing turnover.

🍹 Compagnia dei Caraibi, an Italian company specializing in premium and over-premium distilled spirits, wines, and craft beers, will exclusively distribute Tequiero Tequila Reposado and Tequiero Paloma Premix in Italy starting October 2024. The 100% blue agave Tequiero is traditionally crafted in Jalisco, Mexico, with an 8-year growth, 36-40 hours of fermentation, and aged 9 months in oak barrels after triple distillation. Tequiero aims to innovate the tequila experience, tapping into the young, sophisticated 25-40 age demographic in a market where Italy ranks among the top ten for tequila consumption, particularly in premium categories. Compagnia dei Caraibi S.p.A. Società Benefit - B Corp® was founded in Vidracco (TO) in 2008 and boasts over 700 spirits in its portfolio.

🍞 McDonald’s Italy introduces "McChicken Gustoso," featuring exclusive Italian ingredients like Pecorino Romano DOP cheese, red Italian cabbage, and 100% Italian chicken breast. The sandwich, also available as a Wrap, is a collaboration with Giallo Zafferano, marking their 6th year of partnership with over 45 million sandwiches sold. In 2023, McDonald's invested approximately €415 million in the Italian agri-food sector. The chain, operating in Italy for 38 years, has over 700 restaurants, employs around 35,000 people, and serves 1.2 million customers daily. McDonald’s menu includes 21 DOP and IGP ingredients across more than 45 recipes, utilizing 7,000 tonnes of local produce.

📱 Expedia Group introduced Travel Shop, a digital showcase for DMCs, tourism bodies, media outlets, digital creators, and influencers, currently available exclusively in the United States and the United Kingdom via a mobile app. Businesses and organizations can feature travel tips and itineraries, earning commissions on bookings made through the platform. Travel Shop aims to bridge the gap from inspiration on social platforms like Instagram and TikTok to booking travel.

🏢 Civitatis collaborates with over 30,000 travel agencies worldwide, aiming to strengthen ties with Italian travel agencies through various activities in Madrid. In 2018, the company worked with just 260 agencies, but their B2B channel is now the fastest-growing. Events included a traditional flamenco evening, private Madrid tour, and guided Italian tour of the Royal Palace. CEO Alberto Gutiérrez highlighted Civitatis' commitment to high-quality services and selected activities. The growth of the Italian market, similar to the Spanish market, was underscored.

⚽ ACI blueteam joined the Lario Business Club as a member, associated with the football team Como 1907, which was recently promoted to Serie A. Their branding will be displayed on the field's LED boards at all Como 1907's home games at Sinigaglia. Roberto Bettinelli, CFO of ACI blueteam, states the partnership aims to build a network of local collaborations, thereby generating value for the territory and gaining visibility during significant international sporting events.

💍 "Amo il Mondo," a tour operator, targets honeymoon travel with a new campaign. The initiative will debut across the operator's digital channels, including social media, their official website, and matrimonio.com, as well as through email and banners. Participating couples will receive special reductions on a broad selection of travel packages, ideal for honeymooners.