Marketing

📱 Yoga launched a new ad campaign on December 15 featuring Super Mario for their Optimum and Optimum Senza Zuccheri Aggiunti juice ranges in 200 ml brik packs, airing for four weeks on children's TV channels. The spot promotes a jumping gadget encouraging physical play and will run until March 2025. Created by Leagas Delaney agency and Conserve Italia's Marketing Retail Division, Yoga, owned by the cooperative group Conserve Italia, reported a consolidated turnover of €1.2 billion for 2023-24.

🏠 Gruppo Milo launched a new marketing campaign named "La bontà è di casa," featured throughout December on Mediaset channels and ADD+ Mediaset platform. Marida Milo, the Marketing Director, emphasizes inclusion and the idea that "home is where there's love." The campaign, conceptualized by Yello! Comunicazione and produced by White Rabbit with director Luca Lavopa, showcases authenticity with a modern, dynamic style and a soul soundtrack to associate pasta with warmth, joy, and togetherness.

🌎 Boscolo targets Central and South America for 2025 expansion, with Sara Sandri as the new destination manager. Salvatore Sicuso, the commercial director, aims to triple 2025's booking numbers from this region. The dedicated catalog is online, featuring exclusive services and Italian-speaking guides. Unique experiences include 5-star stays at Iberostar hotels in Cuba, diverse tours in Mexico, and adventure activities in Guatemala. Peru offers local community visits, while Argentina showcases gastronomy and Ushuaia penguins.

🚢 Costa Crociere announces a "All Inclusive free drinks" promotion for bookings made by January 31, 2025, for cruises between late February and November 30, 2025, across the Mediterranean and Northern Europe. The offer includes port taxes, service charges, and unlimited free drinks package "My Drinks" for every passenger. Additionally, C|Club members can receive double cruise points on selected departures until January 31, 2025, and up to 20% discounts, with a free departure date change. Commercial Director Riccardo Fantoni emphasizes support for travel agents through the "Follow-C" program, which offers higher earnings until January 31, 2025, and highlights investments in TV, radio, and social media advertising.

🗺 Alidays Travel Experiences launches the new catalog 'Alidays on Tour, the world on stage', featuring nine exclusive small-group tours to destinations such as Namibia, the United States, Argentina, Chile, Japan, Thailand, India, Uzbekistan, and Sri Lanka. The itineraries aim to connect travelers authentically with local communities, offering unique experiences. The catalog is designed to be a valuable volume, inspiring and aiding travel decisions. It is the result of a team effort across all Alidays departments, with a special behind-the-scenes section to celebrate its creation.

🏖️ In 2025, small groups and singles are trending towards all-inclusive vacations in less popular destinations, as reported by Expedia Group's Unpack '25 travel trends. A third of travelers in 2024 preferred quieter, all-inclusive holidays. Expedia TAAP bookings show 30% were solo trips, while couple vacations led with 53% of searches, and group travel declined. For 2025, tailored and flexible experiences are recommended for solo and couple travelers. Gen Z (thirtysomethings) shows a 60% increase in "all inclusive" searches, with over 40% favoring such resorts. JOMO travel (joy of missing out) is on the rise, with 62% finding it reduces anxiety and stress. While New York remains top-searched, alternative destinations like Reims, Brescia, and Santa Barbara are ones to watch, following Asia's popularity in 2024 with Tokyo, Singapore, Kyoto, Osaka, Hong Kong, and Bangkok being favorites.

🌊 The Tourism Authority of Thailand and Eva Air extended their strategic partnership for 4 more years, aiming to further boost tourism to Thailand from key international markets. The collaboration has yielded notable results, facilitating global travel to Thailand through Eva Air's extensive network. Planned activities include joint marketing campaigns, familiarization trips for press, influencers, and travel agents, promotional packages, cooperation with tour operators, and joint exhibitor participation at TAT fairs and roadshows.

🎁 Gattinoni Travel launches a digital Advent Calendar 'Natale senza confini' starting December 1st, featuring editorial content and prizes like gadgets, promo codes, and travel cards on https://game.gattinoni.it. Users must register to play and claim prizes at a nearby Gattinoni agency. The Gattinoni Travel Card offers flexibility with a 12-month validity and no restrictions. Additionally, an integrated marketing plan includes a radio spot and coordinated branding across web, social media, and agency storefronts.

☕ Global coffee leader illycaffè, represented by star chef and illy Chef Ambassador Andrea Berton, introduces two exclusive dishes to the Caffè illy Monte Napoleone menu in Milan from November: "Risotto al prezzemolo e caffè" and "Salmone con caffè, composta di pere e amaranto croccante". The menu enriches in November and lasts until the end of February 2025, featuring coffee as the star ingredient. Berton joined the illy Chef Ambassador project in 2023, cementing the company's pursuit of excellence.

🏨 Hotel digital marketing in 2025 will evolve, with personalization and emerging trends shaping guest interactions. eHotelier identifies key trends: short-duration videos on TikTok targeting Millennials and Gen Z, partnerships with micro and nano influencers for authentic engagement, leveraging user-generated content (UGC) for trust and conversions, optimizing for voice search responding to conversational queries, and local marketing for authentic cultural experiences. These innovations cater to consumer needs, enhancing visibility and fostering guest loyalty.