Innovazione

🖥 On April 9th, at Palazzo Valentini, the third edition of the Roma Digital Summit took place, focusing on Giubileo, PNRR, Sustainable Transport, AI, Cybersecurity, Digital Innovation, Tourism, and Cultural Heritage. The event, part of the "Digital Italy Program 2025," aimed to share guidelines for future planning in digital transition and technological innovation. Rome, a city with 4 million people, is undergoing significant investments thanks to PNRR and Giubileo funds, improving urban spaces and infrastructures. The President of Federturismo, Marina Lalli, highlighted that 80% of companies are using AI, with 40% aiming to enhance customer knowledge and experience. The upcoming Jubileum portal will feature pilgrim routes, enhancing tourism and the cultural experience in Rome.

📦 Sanpellegrino, a leader in mineral waters and non-alcoholic drinks, participated in "Giornata Nazionale del Made in Italy 2025" on April 14, 2025, at San Giorgio in Bosco, showcasing their nearly 100-year-old iconic beverages. The event, established in 2024, was part of the Ministry of Enterprises and Made in Italy's initiative to celebrate Italian quality and creativity. Michel Beneventi, CEO, emphasized Sanpellegrino's over 125-year role in promoting Italian excellence in over 150 countries. The company also supports young talent, partnering with world-renowned chefs and restaurants to further spread Italian culture and gastronomy globally. During the event, third-year students from ENAIP Veneto SFP of Cittadella visited the Sanpellegrino plant, gaining insights into the industry and the company's connection to local communities.

🚗 Gattinoni Events organized the launch event for Škoda's new full electric SUV, Elroq, during Milan's Design Week at the Padiglione d'Arte Contemporanea from April 8-13. The event, managed by Elisa Presutti, showcased a blend of art and communication with creations by artist Marcantonio and technological partnership by Sila Sveta. The initiative aimed to shift global perceptions of Škoda’s brand, with Veronika Ziegaus expressing satisfaction over the agency's creativity and innovative approach. Elisa Presutti highlighted the event's immersive experience, intertwining art, tech innovation, and sustainability.

🚙 Italo and Gnv launch a new intermodal connection from Northern Italy to Sicily, integrating high-speed rail and maritime transport at reduced costs. This effort, supported by the Sicily Region, facilitates the return of residents and Sicilian natives for Easter holidays. Service available on Thursday, April 17 for departure, and Monday, April 21 for return.

🎓 Trinity ViaggiStudio enhances holiday study offers with college stays and specialized workshops in science, technology, global leadership, horse riding, tennis, and more. PSG Academy offers football training and business workshops in Reading, Berkshire, and Dorking, Surrey, with 30 hours of language lessons and 24 workshop hours. The University of London provides 15-hour courses plus 48-hour workshops including Global Leaders, Business Pioneers, and Digital Media Innovators programs. Tonbridge, Kent, offers 30 hours of lessons and 12-hour workshops focused on STEAM (Science, Technology, Engineering, Arts, Mathematics).

🚙 Gruppo Fs Italiane plans a high-speed rail service linking London and Paris by 2029, with a €1 billion investment part of the 2025-2029 Strategic Plan. A Memorandum of Understanding was signed with Evolyn, aiming for a more integrated, competitive, and sustainable European rail network. Stefano Antonio Donnarumma, CEO of Gruppo Fs, highlights the focus on expanding international passenger transport. Licenses and permits in France are in progress, and operational planning at St. Pancras is advanced, with funding sources being evaluated. The launch depends on infrastructure completion and technical authorizations.

🎥 Costa Crociere introduces 'Immersive Showcases' to redefine trade marketing, utilizing dynamic displays with immersive multimedia content, first implemented by Welcome Travel Group agencies. Luigi Stefanelli, VP of World Wide Sales, emphasizes the project's transformative potential for marketing. The digital content, managed remotely by Costa, includes 'Sea Destinations' with 3D videos and integrates with existing promotional campaigns. Massimo Sala, director, highlights the innovation path offering new experiences to guests and partners, with advanced communication tools like 360 video content.

📷 Starting April, all passengers on Delta Air Lines' transatlantic routes to Europe, Israel, and West Africa can enjoy fast and free Wi-Fi, Delta Sync, provided by T-Mobile. Delta Air Lines aims to extend Wi-Fi to South American routes by spring. Ranjan Goswami, SVP of customer experience design, highlights Delta's goal to offer fast, free Wi-Fi across its entire fleet, enhancing connectivity with dual-network solutions on 717s, A350-1000s, and upcoming A321neos.

🚀 Qatar Airways will begin upgrading its entire A350 fleet with Starlink connectivity this month, after nearly completing the service integration on all B777 aircraft. CEO Badr Mohammed Al-Meer states they are close to finishing the Boeing 777 fleet upgrade, a first for a widebody fleet of this size. In April, they will be the first airline to equip Airbus A350s with Starlink, enhancing onboard Wi-Fi experience.

💰 eDreams Odigeo's subscription travel platform Prime quadrupled its subscriber base to 7.25 million by March, up from 1.9 million in November 2021, despite significant market uncertainty. Prime has become one of the fastest-growing subscription services in Europe, ranking seventh in subscriber base size. CEO Dana Dunne highlighted the achievement as evidence of the company's long-term vision and promise fulfillment, crediting technology and AI capabilities. Prime has expanded its benefits to include a range of travel services, with plans to add another million subscribers by March 2026.