Innovazione

☕ Global cold brew coffee consumption is rising, with the market valued at $3.16 billion in 2024 and forecasted to grow from $3.87 billion in 2025 to $16.22 billion by 2032, at a CAGR of 22.71%. North America leads with a 35.76% market share in 2024, with millennials' support and a shift from high-preservative soft drinks. Western European countries like Belgium, Italy, France, and the UK see cold brew coffee as a niche, yet Germany stands as the main market. Cold brew coffee, dating back to late 1600s Japan, is made by slowly dripping cold water over ground coffee beans, taking at least 8 hours for a smoother, sweeter beverage with higher caffeine concentration.

🛫 Ryanair's CEO, Michael O’Leary, expressed interest in purchasing Comac's C919 aircraft if priced 10-20% cheaper than Airbus models. He commented on the potential alternative to B737s and dismissed ordering from Airbus before 2030 due to high prices. O’Leary emphasized the importance of cost and is open to different manufacturers if the price is right.

🚚 UPS has opened a new sorting center at Leonardo da Vinci airport. Fiumicino Airport doubled its cargo volume over ten years and now accounts for 20% of Italy's cargo movement. Cargo growth supports the economic sustainability of long-haul flights, even off-season, making previously summer-only routes available year-round. ENAC invested €34 billion in the cargo city. Drone delivery is already a reality, indicating a rapid development in the freight sector.

🎢 Francesco Paradisi, Ncl's Italian commercial manager, reveals the company's strategy focused on collaboration with traditional travel agencies, networks, and specialized tour operators. Starting May, a rich schedule of ship visits, including Viva class like Viva Napoli, Epic, and recently renovated Breakaway with a new cinema, is planned. Norwegian Sky, operating from Punta Cana with Caribbean itineraries, will be presented at Civitavecchia. Ncl will participate in the TTG fair in Rimini within Visit USA to strengthen their American and Caribbean identity. They emphasize product value over discounts, offering 'Free at Sea' packages for an all-inclusive experience and tailored promotional activities through comarketing. Their booking platform allows agencies to create comprehensive packages, catering to complex itineraries.

☕ Rhea introduced two innovative vending solutions at Vendex Midlands, an essential event for the vending industry in the UK. The rhFS1 features leaf tea preparation with unique induction heating technology, ensuring optimal infusion temperature and energy efficiency. Additionally, the rhFS2.milk offers a variety of drinks using fresh milk or plant-based alternatives, employing Varitherm induction technology for superior cup quality and energy savings compared to traditional machines with boilers. Both machines cater to premium and sustainable consumer experiences, aligning with British consumers' expectations of high-quality beverage experiences. Rhea's CEO Andrea Pozzolini and Rheavendors UK's Managing Director Steve Rossington highlighted the commitment to combining tradition and technology to enhance break times.

💰 Vivid, a financial platform, has evolved into an all-in-one business travel solution within its app. It offers hotel bookings today, with co-working spaces by Mindspace and train and air tickets to be added shortly. Gianluigi Girardi, Vivid's country manager for Italy, highlights that this tool exceeds banking, aiding entrepreneurs in financial management and travel organization without booking or subscription fees. Users benefit from up to 30% cashback on each booking without limits.

🏆 Prestigious "Elected Product of the Year" Innovation Award 2025 edition celebrates Italian market excellence, based on votes from 12,000+ consumers through Circana research. Brands like LIMMI (B&G SRL) in "Seasonings," Findus in "Frozen Seafood," Ferrero in "Frozen Croissants" and "Ice Cream," Barilla in "Pasta," and Citterio in "Deli Meats" won. LIMMI impressed 63% of consumers with RPET packaging innovation; Findus leads with 100% certified sustainable seafood products in a €500 million market; Ferrero's Nutella Croissant and Gelato marked their entry into frozen and ice cream markets; Barilla's Al Bronzo pasta honored for traditional quality; Citterio's Sofficette BIS offers high-quality, gluten-free, lactose-free deli options.

🍷 Bottega botlé, an innovative digital wine shop in Bologna, is set to officially debut at Vinitaly. Founded by Gaetano Lanza, the format merges enogastronomic tradition with advanced technology. Opened less than a year ago on Via Marsala 13/c, it's already planning expansion to Tokyo, Madrid, Alicante, San Francisco, and Porto. Bottega botlé offers a "Degustazione informata" (informed tasting) through Rewine®, the first completely Italian-made enological infotainment system, available in seven languages. Customers use a tablet to access detailed wine and producer information, play the "Sommelier Game," and serve themselves from four automatic dispensers. The wine-tasting experience is enhanced by local culinary pairings, and the format is designed to be accessible for young entrepreneurs with its high-profit potential and reasonable investment.

🌽 Carapelli Firenze, esteemed for its extra virgin olive oil, employs a meticulous production process including prime material selection, strategic agreements, professional taste evaluations certified by the Ministry, high-quality standards, and advanced packaging technologies. Recently, they introduced a blockchain-based supply chain monitoring system, enabling consumers to trace the product journey with a QR code scan. "Il Nobile," their first oil with this traceability, adheres to the sustainable Italian Olive Oil Supply Chain (FOOI) and Intertek's production protocol. The QR code initiative will expand to all Carapelli's 100% Italian products, reinforcing its market leadership in quality, sustainability, and traceability.

🍪 Gruppo Bauli aims for innovation in the bakery market, releasing new year-round pandoro products like Pandorì, available in March, with variants including unfilled, milk cream-filled, and cocoa dough with chocolate cream. Chief Marketing Officer Luca Casaura emphasizes the need to anticipate consumer trends for competitive advantage. Bauli's growth strategy, through product innovation, geographic expansion, and new channels, targets reaching €1 billion in revenue by 2030.