Andrea Onesti e Susanna Toschi: ''Così nasce la nostra alleanza nel mondo del bere''
🍸 Onesti Group and Toschi, both Emilian companies, announced a partnership at Cactus cocktail bar in Milan, during Mixology Experience. They aim to introduce syrups and purees for mixology into the Horeca channel. Andrea Onesti, CEO of Onesti Group, plans three cocktail food pairing evenings to enhance brand awareness. The collaboration arose from shared needs, with the goal to strengthen bar presence. The product line starts with two mixology-focused lines. Current market trends show growth only in the non-alcoholic segment, with a demand for quality at affordable prices. The instability of global markets makes the year challenging. The Mixology Experience in Milan and Roma Bar Show occur the same month, posing strategic and economic challenges for exhibitors.
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