Innovazione

☕ MUMAC, the Coffee Machine Museum of Cimbali Group, celebrates Faema's 80th anniversary with "FAEMA 80x80" exhibition during Milano MuseoCity 2025, starting March. A collection of 80 images, one for each year, will be displayed, showcasing the brand's heritage. The exhibition includes a special event on March 7 at Cimbali Group's Flagship Store in Milan, with a roundtable and comic-themed coffee illustrations. Visitors can also preview "Sfogliando Caffè Club," a historic bimonthly publication, with free admission at MUMAC on March 4, 6, and a special opening on March 9. The museum, which opened in 2012, houses over 100 coffee machines and a vast archive documenting more than 100 years of coffee machine history.

🏬 Luigi Cantamessa, Director General of Fondazione Fs Italiane, announced the planned 2026 reopening of Europe's southernmost station, Pachino, subject to unforeseen events. The foundation, operational since 2013 and backed by Ferrovie dello Stato Italiane, RFI, and Trenitalia, aims to protect and pass on Italy's railway heritage. Restored the Museo nazionale ferroviario di Pietrarsa near Naples in 2017 and selected Milan, La Spezia, and Pistoia for historic rolling stock depots. Secured €435 million from the Ministry of Culture's national complementary plan to the Pnrr. Over 1000 km of disused lines have been reopened, including the Noto-Pachino line featuring a new environmentally integrated station at Vendicari oasis.

📈 Ambasciatori del Gusto participate in FUTURA 2025, a key event for the Italian gastronomic sector, focusing on technology and artificial intelligence's impact on the future of food and dining. Supported by Regione Lombardia and Comune di Milano, the event features sector experts, professionals, and technological leaders in enogastronomy. Keynote speakers include On. Mirco Carloni, Alessandro Beduschi, Umberto Callegari, Stefano Bolis, and more. Partners include Fondazione Fiera Milano, Grana Padano, GDF Hotel, and Luxury Food&Beverage Magazine. Details about the Ambasciatori del Gusto's involvement in tasting sessions will be released soon.

📖 Fiavet Toscana-Confcommercio organizes ongoing training programs, including courses on Tik Tok marketing, communication strategies, AI in travel, storytelling, social media marketing (Facebook, Instagram, LinkedIn), accounting for travel agencies, GDS and ticketing. President Pier Carlo Testa emphasizes enhancing travel agents' consultancy skills for a competitive edge. Courses, supported by the Ente bilaterale del Turismo Toscana, are free for members and scheduled in low season to avoid work interference.

🏖️ Italy's Ministry of Tourism received 112 applications for training grants, indicating a sector need for professional growth. The national call for tourist guides approaches 20,000 applications. Minister Daniela Santanchè highlighted this as proof of the tourism industry's need for new growth and innovation tools. Specifically, 38 applications were for the "Fund to Increase Professional Level in Tourism" and 74 for the creation of a National Strategic Polo for High-Level Tourism Training. For more details, visit www.ministeroturismo.gov.it.

🍺 At Beer&Food Attraction 2025, Birra Peroni showcased its premium offerings including Peroni Nastro Azzurro 0.0, in partnership with Scuderia Ferrari, and Peroni Nastro Azzurro Stile Capri. Sales Director Andrea Tortella highlighted Raffo Lavorazione Grezza's 2024 launch as significant, contributing to a successful year. The Gran Riserva line debuted a new 33 cl format and updated graphics, emphasizing Birra Peroni's commitment to innovation and quality.

🍕 Menù, a historic company in Medolla (MO), specializes in food specialties for catering and introduces Grancrema alla Carbonara, which uses high-quality ingredients including Pecorino Romano DOP, Italian egg yolks, and black pepper. Perfect for many dishes, it maintains its organoleptic qualities through aseptic technology. Romolo Barbieri founded Menù in 1941 with "Ragù Tutto," and today, the company offers 90 varieties of sauces, creams, and condiments that embrace Italian culinary tradition and innovation.

🍍 Fanta® introduced three new "Zero Sugar" fruity flavors in the UK: Fanta® Apple Zero Sugar, Fanta® Raspberry Zero Sugar, and a limited edition Fanta® Tutti Frutti Zero Sugar. The drinks are available in 8 x 330 ml, 500 ml, and 2 L sizes for the first two flavors, and 250 ml cans for Tutti Frutti starting mid-March, for a limited time. The Coca-Cola Company's Brand Manager, Hanna Lauri, emphasizes the brand's commitment to innovation and meeting evolving consumer tastes.

📱 Mobile data access is crucial for modern travelers for navigation, communication, and remote work. eSIM technology allows instant activation of local or international data plans without physical SIM cards, providing a seamless connectivity solution. Chekin empowers hotels and vacation rentals to integrate eSIM services, enhancing guest satisfaction, creating revenue streams, and offering a competitive edge. With Chekin, properties can offer uninterrupted internet access, monetize premium eSIM packages, and differentiate their brand in the hospitality market.

🏊 "Piscine Pro," launched in 2024, is now used by 200 Italian pools, boosting bookings by 75%. Emilia Romagna and Lombardia lead with 44 and 39 pools respectively. Target users are Italian tourists aged 25-40, typically employees, visiting with partners or family. The average spend per visit is €34, with reservations made four days in advance. Analysts predict a surge in advanced management software adoption by 2028.