Innovazione

🍦 In Alassio, Perlecó Gelateria has created the innovative "Ice Be!Gin Tonic" popsicle, made with begonia-infused Be!Gin. Launched during a gelateria event, it will be featured at Albenga's "Palio dei rioni" at Focacceria Bancarä. Perlecó is expanding with a new location in Albenga's historic Pescheria Barone. The product, initially a playful experiment, has impressed gin producers for its taste accuracy, offering a unique fusion of gelato and mixology.

🍸 Alcolici e Spirits - D&C, exclusive importer of ETSU gin in Italy, successfully positioned it as a top gin brand on the Italian market. As of now, Italy is ETSU's largest global market. In 2024, the limited ETSU Sakura Edition was launched, followed by the ETSU Pacific Ocean edition in September 2025. ETSU ranks in the top ten premium gins in off-trade channels. The ETSU Embassies program involves leading Italian bars, with a global competition set for 2026.

✈️ Olympia Viaggi prepares special packages for the upcoming autumn-winter season, offering dedicated allotment flights, including both regular and low-cost airlines. The packages feature selected hotels in major European cities, baggage included, and customizable options with Italian language support. Popular destinations include Spain, France, the United States, and the United Kingdom. Manuela Ponti highlights the value of tailored solutions beyond just pricing, emphasizing their commitment to traveler satisfaction.

🥧 Vincenzo Tiri, renowned pastry chef, will headline the "Mirtillo d'autore" event at the Festa del Mirtillo in Fanano, Modena, on August 2-3, 2025. Tiri will showcase a unique dessert featuring wild Fanano blueberries and his signature panettone. Supported by local authorities, the event aims to highlight regional products and culinary innovation. The Fanano wild blueberry is recognized as a Modena agro-food excellence, safeguarded by local institutions. Tiri's panettone involves a three-step, 72-hour process for enhanced texture and aroma.

✈️ Wizz Air delivers its first Airbus A321XLR to Milan Malpensa, the first in continental Europe and under the Maltese flag. Registered to Wizz Air Malta, the aircraft boosts Malta's strategic role and reflects Wizz Air's long-term aviation investment. Wizz Air Malta aims for a young, sustainable fleet, with six XLRs in 2025 and 300 total orders. The €14 billion Customer First Compass initiative supports fleet expansion and service innovation over three years.

✈️ Wizz Air to deliver its first Airbus A321XLR to Milan Malpensa on August 8, the first in continental Europe and under the Maltese flag. Registered to Wizz Air Malta, it marks Malta's strategic role. Six more XLRs are due in 2025 as part of 300 orders. Wizz Air's €14 billion Customer First Compass initiative aims to expand and modernize the fleet, enhancing travel experiences.

🍴 TheFork, a leading online restaurant reservation platform, introduced two new features in July 2025. TheFork Feed, enhances restaurant discovery via personal recommendations, especially relevant for Gen Z, with 63% relying on word-of-mouth. A new AI-driven voice assistant enables natural language search like "romantic table for two in Milan." Available in 11 European countries, these updates revolutionize how users find and choose dining spots by integrating social trust and seamless interaction.

📖 In 2025, Visit Paganella introduces the "Family Coach" in Italy, specifically for families in the Dolomiti di Brenta. Luca D’Angelo, director of Apt Visit Paganella, explains this new approach, tailored for personalized vacations. The Family Coach will be available daily at six pilot accommodations in Andalo, including Hotel Serena Family and Alpino Baby Family Hotel, guiding families in groups of up to 15 through authentic, sustainable activities and cultural events.

🏖 In 2025, Visit Paganella in the Dolomiti di Brenta introduces Italy's first Family Coach to enhance family tourism. Luca D’Angelo describes this role as crafting personalized vacations, providing an authentic experience. Six pilot hotels in Andalo, including Hotel Serena Family and Alpino Baby Family Hotel, host this service. The Family Coach offers daily guidance for groups up to 15, promoting sustainable mountain exploration through activities, trails, and cultural events.

✈️ Easy Market's 2024 financial results show a 49% increase in EBITDA compared to 2023, indicating strong business growth. The company, leveraging synergy with HBX Group, continues to experience robust demand, especially with last-minute summer bookings. In 2025, notable innovations include a "dynamic package" for travel agencies, allowing flexible itinerary management, and enhanced airfare options. A new 1% cashback wallet feature supports various payment methods like My Bank and Account To Pay.