Innovazione

🏨 Nel 2025, gli hotel affrontano sfide di bassa stagione con calo delle occupazioni e ricavi. 📉 Ottimizzare le prenotazioni tramite strategie digitali e soluzioni tecnologiche è cruciale. I dati storici aiutano a identificare tassi di occupazione, segmenti attivi e canali efficaci. Tariffe dinamiche, pacchetti personalizzati e analisi predittive migliorano i ricavi. La fidelizzazione si rafforza con programmi fedeltà e offerte personalizzate. Marketing digitale e partnership locali sono fondamentali per attrarre ospiti tutto l'anno.

🌎 Brand USA launched the "America the Beautiful" campaign in nine international markets during the Brand USA Travel Week U.K. & Europe 2025 in London. The campaign aims to inspire global travelers ahead of major 2026 events like the FIFA World Cup, the U.S.'s 250th anniversary, and Route 66's centenary. From January to July 2025, U.S. travel exports hit $147 billion, a 2% increase from 2024. The sector aims for a $551 billion economic impact by year's end.

📈 Travel Compositor, a company generating €43 billion from global client network sales, targets Italy’s tourism industry to enhance diversification, seasonality, and distribution. Goals include increasing the national client portfolio from 38 to 40 by year-end, primarily tour operators, OTAs, and some DMCs. The Travel2Italy360 project, led by CEO Manuel Aragònes, partners with select DMCs per region to feature offers on a platform accessed by 300 global clients, ensuring unique, high-value travel solutions.

🏨 Raíz Hotel Boutique in Punta Zicatela enhanced its operations using Little Hotelier software by SiteMinder, managed by Golden Collection Hotels. In 2024, the hotel saw a 16% increase in average daily rate (ADR) and a 43% rise in revenue compared to 2023. By mid-2025, ADR increased by 9%, and revenue grew by 10%. The platform saved 8 operational hours weekly, enhancing efficiency and strategic decision-making through centralized reporting.

🌐 Alpitour's Ainfinity was unveiled at the TTG Travel Experience with Francesco Ciuccarelli, aiming to shape the future of travel through corporate innovation. Ainfinity focuses on technological experimentation, corporate culture, market research, and venture building. It has mapped 40 projects and 160 startups, including Zicklearn for training and Cora for operations. This initiative reflects Alpitour's strategic shift, emphasizing collaboration and the transformative impact of generative AI on services and internal processes.

🔌 OhmIQ, a leader in ohmic technology, announces a breakthrough at Host until October 21, 2025, eliminating limescale in liquid heating systems. Liquids heat in 40 seconds, potentially saving €985 annually. Innovations InstIQ and SteamIQ target the coffee industry with Ohmic Array Technology (OAT), offering immediate heating and reduced mineral deposits. OAT uses electrodes and electronics to cut energy consumption by up to 30%, with liquids regulated 60 times per second. InstIQ and SteamIQ enhance performance and reduce maintenance costs.

☕ Franke Coffee Systems introduced the New A Line at HostMilano 2025, featuring the A600 and A800 models, both developed in Switzerland. These machines offer barista-quality coffee, intuitive customization, and reduced operational costs. Key technologies include iQFlow™ for consistent extraction, FoamMaster for superior milk foam, and PrecisionTemp for precise temperature control. HeatGuard technology reduces energy loss by up to 44%. Demonstrations and consultations will be held from October 17-21 at Pavilion 8, Stand E11/E19/F12/F20.

☕ In Italy, 73.9% of the population drinks coffee daily. The specialty coffee segment is expected to grow at a 10.4% annual rate until 2030. At HOST 2025 in Milan (October 17-21), Starbucks Reserve™ Roastery Milano introduces the El Salvador Montecarlos Estate Gesha coffee. This limited edition, cultivated on a volcanic slope in El Salvador, offers unique flavors. Oscar Quintana, Starbucks Master Roaster, emphasizes its excellence, supported by Victoria Arduino's espresso machines.