Iniziativa eco-responsabile e CSR

🥃 Campari Group launched the global communication campaign "Take Time to Taste" on December 10, 2024, to promote responsible alcohol consumption. The campaign, underlining quality over quantity, features iconic cocktails like Aperol Spritz, Americano, and Negroni, and will be live on Campari's official social channels with tips for moderate consumption. Campari Group, founded in 1860, is the sixth-largest branded spirit company, with over 50 brands, employing about 4,900 people, and listed on the Italian Stock Exchange since 2001.

🍷 Robert Princic transformed his family's vineyard, Gradis'ciutta, in Friuli Venezia Giulia, focusing on sustainability and tradition. Graduated in Enology and Viticulture, he built a new winery in 2005 and achieved organic certification in 2018. The vineyard spans 50 hectares, producing wines from both local and international varieties. Recognitions include inclusion in "I migliori 100 vini e vignaioli d'Italia 2025" and the top 50 Italian wineries by Food&Wine.

💰 In Italy, sustainability is a key issue with 55% of Italians striving to practice sustainable behaviors, but 4 in 10 find it increasingly difficult due to the economic crisis. According to YouGov's 2024 survey of 4,382 families, 75% of Italians are either eco-actives (23%) or eco-considerers (52%), while 37% find it challenging to act sustainably due to social and economic issues. Global warming is the top concern (20%), followed by air pollution (11%) and water-related issues (10%). Distrust in brand sustainability is at 67%, up from 62% in 2023. Italians favor local products (81%) and recyclable packaging (75%). 55% try to behave sustainably, yet half don't know how, and the high cost is the primary barrier.

📢 Hospitality - Il Salone dell’Accoglienza, in collaboration with Lombardini22 and Village for all - V4A, presents the second edition of the "DI OGNUNO" project at the Quartiere Fieristico di Riva del Garda from February 3 to 6, 2025. This year's edition focuses on inclusive breakfast experiences, addressing physical, sensory, cultural, and dietary needs. The exhibition will showcase solutions such as adjustable tables, clear signage, and accessible pathways. With 12.7% of Italians suffering from food intolerances, the inclusive design of breakfast areas is a key aspect of hospitality. The event will also include training sessions and dedicated thematic pathways on accessibility, along with a digibook and audiobook exploring universal design in the hospitality industry.

☕ A survey by AstraRicerche for Consorzio Promozione Caffè reveals that 91.2% of Italians see offering coffee as an act of kindness. The "caffè sospeso" tradition, originating in WWII-era Naples, symbolizes solidarity, with up to 50 suspended coffees per day in historic Neapolitan bars. Celebrated annually on December 10, coinciding with Human Rights Day, the suspended coffee culture has inspired global gestures of generosity. Michele Monzini, president of the consortium, emphasizes the unifying ritual of coffee in Naples.

📊 Business travel in 2025 is forecasted to be driven by technological innovation, sustainability, and flexibility. In 2024, 86% of buyers and suppliers had performances as good as or better than expected. For 2025, 67% of professionals remain optimistic, with 52% (up from 44% in 2023) predicting increased corporate travel budgets. BizAway's 2024 data shows a 47% rise in accommodation bookings and a 57% increase in total reservations from 2023. BizAway's BizzyFlex service saw a 152.81% usage jump due to its up to 80% refund on last-minute changes and cancellations. The platform saved users an average of 15.5% on hotels and saw a 63% increase in sustainable travel options like train bookings from 2023. Additionally, 49% of industry professionals plan to invest more in technology, including AI, to enhance travel personalization and efficiency, while recognizing the irreplaceable value of human expertise in handling complex situations.

🌱 Festa del BIO's 7th edition occurs on December 14 at Palazzo Giureconsulti, Piazza Mercanti 2, Milan, focusing on sustainable dietary choices, supported by FederBio, Legambiente, Slow Food Italia, and other organizations. The event features talks, contests, and cooking shows to promote organic food benefits for health and environment, including reducing CO2 absorption. Preliminary results from the IMOD (Italian Mediterranean Organic Diet) project will be discussed, showcasing advantages of a 100% organic Mediterranean diet. The festival starts at 10:45 with an inaugural event on conscious food choices for planet protection.

🎄 Fondazione ANT Italia ONLUS offers "Regali Solidali" - a selection of Christmas products to support free home healthcare for cancer patients and oncology prevention, continuing its 45+ year commitment. ANT's "Panettone Sospeso" initiative, inspired by Naples' "caffè sospeso", allows donations to support both ANT's work and Associazione Alzheimer Verona ODV. Products and donations can be made through their website (https://ant.it/veneto/natale-e-alle-porte/ and https://ant.it/panettone-sospeso-natale).

🍷 Researchers at the University of New South Wales (UNSW) in Sydney, led by Professor Neeraj Sharma, found that food acids, like malic acid from wine, can be used to make more efficient, eco-friendly batteries. These batteries can store more energy than traditional graphite-based ones, leading to less frequent recharging. The discovery has potential for a future without fossil fuels, and the team is now expanding production from small coin-sized batteries to larger, more powerful prototypes.

🌊 From November 23-28, Consorzio Intesa GDI hosted a Danube river cruise for its annual convention with 120 guests, including consortium members and industry managers. Notable companies like Acqua Vera, Campari, Cantine Riunite & CIV, and Heineken attended. The cruise offered a rich program of excursions in Vienna, Budapest, and Bratislava. On November 24, a highlight was the "Connecting Horeca People" meeting, discussing network treated waters in restaurants and the growing trend of No and Low alcohol beverages. Top 20 sellers from associated companies were awarded by President Romolo Lanciotti for best performance.