Iniziativa eco-responsabile e CSR

🏆 Visit Maldives becomes the official tourism partner of Liverpool FC in a multi-year collaboration aimed at promoting the Maldives as a world-class tourism destination. To mark the partnership launch, fans can win a 5-night trip to the Maldives by participating in the myLFC contest. The partnership leverages Liverpool FC's social media platforms, with over 200 million global followers, nearly 12 billion views, and a record 1.5 billion fan engagements last season. Additionally, LFC will support environmental initiatives through their sustainability program, The Red Way.

✈ Volotea, an airline, signed a biennial memorandum of understanding with 280 Earth, a Google X Lab startup specializing in Direct Air Capture technology, aiming to explore high-quality carbon credit solutions and develop certified emission reduction projects. The partnership will focus on the development and use of high-quality carbon credits, certified tools representing the removal of one ton of CO2 from the atmosphere. The collaboration falls under Volotea's global strategy, Voloterra, and will also assess financing mechanisms for sustainability projects and how verified emission reduction activities can contribute to broader decarbonization strategies. The initiative aligns with the Carbon Offsetting and Reduction Scheme for International Aviation (Corsia), an international program for aviation emission reductions.

💳 Federalberghi partnered with UniCredit to support hotel industry growth, focusing on investment strategies like technological innovation, hotel refurbishment, and cash flow support. The collaboration includes green investment solutions, the "Made4Italy" program for tourism and agri-food synergy, and specialized consultancy for accessing National Recovery and Resilience Plan measures. Federalberghi will link its members with UniCredit's 2,000 branches. Remo Taricani of UniCredit emphasizes strategic tourism for Italian economy, while Alessandro Nucara of Federalberghi highlights the shared development goals.

🌻 Oleificio Zucchi, an Italian oil company with 215 years of history, proudly announces becoming a Società Benefit, highlighting its commitment to economic growth, social well-being, environmental sustainability, and corporate social responsibility. Founded in 1810, Zucchi introduced the Olive Oil Supply Chain Sustainability Certification in 2017 and received the Made Green in Italy certification in 2024. It has been documenting its sustainability journey since 2005 through its Sustainability Report. Zucchi joins over 3,000 Italian companies embracing sustainable business models.

☕ DVG De Vecchi srl, a coffee component manufacturer, sponsors the Master Coffee Grinder Championship 2025 starting on March 16 in Turin at Horeca Expoforum. The event emphasizes the importance of grinding in coffee preparation. Giovanna De Vecchi highlights the company's commitment to innovation and professional training. The championship supports IWCA Italy, Associazione Parallelo Lab, and Associazione Rubens, promoting training, inclusion, and solidarity.

🍷 Global wine tourism is projected to grow by 13.2% CAGR over the next decade, reaching $332.52 million by 2034. Online communication remains the preferred channel for enotourists worldwide, with direct bookings via winery websites accounting for 38.7% of revenue. Moldova and Croatia are emerging wine tourism destinations. According to Ismea Report 2024, 40% of wine lovers seek relaxing activities, 30% prefer active experiences, and sustainability is a key decision driver with 66% choosing companies using renewable energy. Nomisma data indicates 71% of Italian wineries offer year-round tourism, with thematic tastings and vineyard lunches gaining popularity.

☕ From March 3-7, 2025, students from the University of Parma and Politecnico di Torino's 2nd and 3rd year Sustainable Food System Design and Communication courses participated in the "Coffee Design" workshop, hosted by Lavazza in Torino. Guided by Prof. Paolo Tamborrini, Marcello Arcangeli, and Michele Pulcher, they explored coffee experimentation, marking the 20th edition of the event at the Lavazza Training Center. Lavazza, established in 1895, boasts a €3.1 billion turnover, operates in 140 markets with 8 factories in 5 countries, and employs approximately 5,500 worldwide. Lavazza produces over 30 billion coffee cups annually and is known for its commitment to sustainability and innovation in the coffee industry.

🛡 Gruppo Colussi, an Italian food sector company, partners with AT DUE Srl and Greenture (a subsidiary of Snam) for sustainable transport solutions using a fleet of trucks fueled by Bio-LNG starting June 1, 2024. This initiative, aimed at reducing environmental impact, will cut CO₂ emissions by up to 90%, particulate matter by 50%, and nitrogen oxides by 60% per trip. The Sustainability Report 2023 highlights Colussi's sustainability efforts, including over 5,000 hectares of controlled agricultural supply chain, 100% renewable electricity across all plants, a 16% reduction in direct emissions per ton of product since 2018, and the donation of 3.5 million servings to the Food Bank. The company is also focusing on digital tools for precision agriculture, packaging material reduction, and energy efficiency improvement.

☕ Caffè Borbone, founded in Naples in 1999, closed 2024 with a revenue of €334.5 million, an 11.4% increase from the previous year. Growth drivers included a 32% increase in Organized Large-Scale Distribution (GDO) and digital channel sales. Pod and capsule production, core to Borbone, rose by 6%. The company, with 330+ employees, produces 2.6 billion coffee units annually. The Caivano (Naples) facility spans over 50,000 sqm and operates on 100% renewable energy. Borbone aims for growth in Italy and abroad, nearly doubling overseas in three years, and focuses on sustainability, earning a Gold Medal in EcoVadis' Sustainability Rating.

📊 Conserve Italia, led by General Director Pierpaolo Rosetti, emphasizes sustainability in its operations and has published its sustainability report for over 20 years. The company, present at Beer&Food Attraction, leverages integrated agricultural supply chains and values respect for "human capital" as an investment in its future, intertwining environmental, social, and economic aspects of sustainability.