Iniziativa eco-responsabile e CSR

🍊 Zuegg, a historic Verona-based company, continues its "Zero Residui 100% da Frutta" educational project. On May 17-18, 2025, Zuegg participated as an official sponsor in the Deejay Ten event in Treviso, promoting fruit jams made with 80% fruit and grape sugar. They received the Smartfood Award from the European Institute of Oncology for their pesticide-free products. Founded in 1890, Zuegg employs 585 people with a 2022 turnover of €260 million.

🍊 Il Consorzio Euroagrumi ha presentato il progetto "Citrus Fruits for Wellness" al Macfrut 2025. Questo progetto europeo promuove il consumo consapevole di agrumi certificati, focalizzandosi sulle Arance IGP di Sicilia in Italia e Germania. Durante l'evento, sono stati discussi temi come cambiamento climatico, risorse idriche e biodiversità, con progetti come IRRIAP. La presentazione ha incluso degustazioni di arancia rossa IGP e momenti di networking.

☕ Nestlé Professional, in partnership with Coffeefrom, launched the "Nescafé From Waste to Taste" project, collecting coffee grounds from Nescafé machines in three Accor hotels in Milan. Over 5 months, 450 espresso cups were created by combining plastic materials with recycled coffee grounds, showcasing circular economy. Each hotel received 150 cups. This initiative is part of Terra Next, supporting bioeconomy startups. Nestlé, with operations in 187 countries, leads in global nutrition and sustainability efforts.

🌽 Costa d’Oro, Italy’s fourth largest olive oil brand, unveiled its new visual identity at Tuttofood, emphasizing naturalness and premium quality. The company launched the first Italian extra-virgin olive oil with Zero Pesticide Residues, verified by external labs and certified by SGS Italia. Two new sunflower seed oils without pesticide residues were introduced: one for cooking and raw use, rich in vitamins D and K; the other, "Zero Che Fritto!", for high-temperature frying. In 2023, Nomisma reported that 2 out of 3 Italians prioritize sustainable food products. Costa d’Oro has reduced its environmental impact by 57% in PVC waste, saved 30% of water resources, and adopted sustainable logistics and transportation choices. The "Planet O-live" sustainability program reached 430,000 olive trees, promoting sustainable agriculture, and achieved 75% energy autonomy from renewable sources. CEO Pascal Pinson aims to involve more Italian olive growers to reach 1 million trees by 2030. The ESG 2023 Report highlighted 158 tons of CO2 saved, a 57% reduction in PVC waste, 30% water saved, 15% less plastic waste, and €187 million in economic value generated.

💻 Mapo Travel launched "Customer Output," a digital platform to streamline travel information management for agencies and clients. Barbara Marangi, the general manager, highlights its role in reducing costs and boosting efficiency while supporting digital transition and environmental impact reduction. Agencies benefit from easy navigation, itinerary consultation, and independent quote management. Fabrizio Celeghin, commercial director, emphasizes enhanced agency relations and customer satisfaction through technology investments, improving travel process management.

🏁 BWH Hotels Italia & Malta partnered with Best Western as the Official Partner of the Giro d'Italia, which started on May 4 with stages in Albania before continuing in Italy. The race began in Alberobello, Puglia, and will end in Rome on June 1. Architect Simone Micheli designed a totem for BWH Hotels to symbolize the event. BWH Hotels features customized stands with photobooths at Start Villages and promotes with a branded Cargo Bike at Finish Villages. A BWH-branded pick-up and content creators enhance the brand's presence. The company also supports local hospitality analysis and social initiatives, including the Albergo Etico project. An Instagram contest, running until June 1, offers a chance to win hotel vouchers and Giro d'Italia mascots.

🌊 Nel 2020, "Le Vele del Panda" ha coinvolto oltre 1,000 persone in 142 crociere e 730 avvistamenti di cetacei nel Mediterraneo. Dal 2025, il progetto, sostenuto da WWF Italia, WWF Travel, e Sailsquare, offre crociere educative per giovani e famiglie tra l’Arcipelago toscano e altre destinazioni. I dati raccolti supportano il monitoraggio di 8 specie grazie alla collaborazione con la Fondazione Acquario di Genova e il progetto Promed.

🏔 Roma, Milano, Venezia, Firenze, and Napoli unite to combat overtourism with a €6 million investment from the Italian Ministry of Tourism. The project, Grandi Destinazioni Italiane per un Turismo Sostenibile, allocates €1.2 million per city for specific projects: Milan focuses on art and technology, Venice on awareness, Florence on citizen involvement, Rome on alternative itineraries, and Naples on info-points and urban trekking. These cities represent 17% of national tourist presence.

🌏 Ras Al Khaimah, a small Emirate, is a 45-minute drive from Dubai International Airport, with connections via Ita Airways, Emirates, Etihad, AirArabia, and FlyDubai. In 2024, it attracted 1.285 million visitors, with tourism revenue up 12% and MICE travel up 40%. Aiming for 1.7 million visitors by 2026, with 3.5 million by 2030. Currently hosting 8,200 hotel rooms, plans to add 7,500 more. Italian arrivals grew 10.5% in 2024 and 12% in early 2025.