Iniziativa eco-responsabile e CSR

🏠 Italy outperforms other countries with a 17% increase in hotel check-ins for Easter 2025 compared to Easter 2024, alongside a 6.23% hike in daily rates from €278 to €296. Average booking lead time in Italy rose from 79.62 days in 2024 to 92.05 days in 2025, a 15.51% increase, exceeding the global average of +9.63%. Average stay duration in Italy also grew by 1.53%, with international guest bookings jumping from 58.53% in 2024 to 76.58% in 2025. Additionally, hotel bookings for the April 25 and May 1 holidays saw a 0.35% uptick in check-ins and a 3.68% rise in average daily rates from €301 to €312.

🍷 Cantina Pizzolato, established in Treviso, Veneto, unveiled the PIWI line and Italy’s first facility for de-alcoholizing organic wines at Vinitaly 2025 in Hall 5 – Stand B2. PIWI, German for 'fungus-resistant,' reduces environmental impact with fewer treatments. The Veneto region has 680 hectares of PIWI vineyards; Pizzolato's 16 hectares produce over 50,000 bottles annually. On April 6 at 15:00, artist Silvia Tosi will perform live painting at Pizzolato's stand. The NoLo Italian Hub Srl supports the de-alcoholization project, using vacuum distillation, approved by EU Regulation 2025/405. The no-low alcohol market is forecasted to grow 7.5% annually, reaching over $30 billion by 2030 (IWSR).

🍷 The 57th Vinitaly, an international wine and spirits exhibition, will feature "Vigna Agrivoltaica di Comunità," Puglia's pioneering sustainable viticulture model, from April 6-9 in Verona. A dedicated conference occurs on April 7, 15:30-17:00 at the Puglia Region area (Pavilion 11). Participants include Donato Pentassuglia, Emilio Roggero, Alfonso Cavallo, Franco Dell’Acqua, Giuseppe Ferrara, Pasquale Venerito, and Antonio Scatigna. The 12-hectare Puglian project, with nearly 1 megawatt photovoltaic power, aims for 5,000-20,000 bottles by 2025, showcasing indigenous grape varieties like Falanghina, Traminer, and Primitivo di Gioia del Colle.

🍷 Ilatium Morini to feature at the 57th Vinitaly edition, April 6-9, 2025, in Verona, expecting over 125,000 visitors and 33,000 foreign buyers. Showcasing their new Garganega Spumante Brut Biologico and “Sette su Sette” Metodo Classico Extra Brut, the winery offers an immersive experience with a completely renovated stand (Pad. 4 – E7). Over 60 years of tradition meets sustainable vision, with Ilatium Morini managing 45 hectares of vineyards, producing approximately 250,000 bottles annually, including a limited edition Extra Brut with over 70 months of bottle aging (around 3,700 bottles). Focused on environmental respect, the winery began organic certification in 2023, with their range including Valpolicella DOC, Soave DOC, and more, supported by renewable energy since 2008.

🍸 Africa's cocktail culture is gaining international attention, with local festivals like the Ajabu Cocktail and Spirits Festival in South Africa from March 9-12 in Johannesburg and March 12-16 in Cape Town, and Nairobi's first Bartender Week in September. Alcohol stock prices saw a significant decline in the past year, with companies like Diageo (-30%), Pernod Ricard (-37%), Constellation Brands and Brown-Forman (-34%), LVMH (-33%), Campari (-56%), and Rémy Cointreau (-79%) all affected. Analysts predict a rebound with potential stock price recoveries by spring 2026: Diageo (+30%), Pernod Ricard (+37%), Campari and Constellation Brands (+30%), LVMH (+27%), and Brown-Forman (+17%). Don Julio tequila partnered with DJ Peggy Gou for a limited edition "Don Julio 194구" bottle, released on April 2 in select global retailers.

📈 76% of workers see corporate dining as a means to improve life quality and socialization. Workplace well-being is increasingly linked to productivity, employee satisfaction, and engagement. Antonio Calabrò emphasizes the importance of workplace quality, including sustainability, safety, and wellness. IPSOS research for CIRFOOD DISTRICT reveals 56% of workers feel time scarcity impacts stress, while 58% without a company canteen desire one, rising to 67% among under-35s. CIRFOOD serves over 100,000 employees daily. Trends show 62% prioritize health and well-being in food choices, with 67% valuing sustainability and ethics. Meal choices are driven by cost (90%), ingredient naturalness (89%), balanced diet (86%), time savings (86%), and sociability (69%).

🏨 BWH Hotels, with over 4,300 hotels in more than 100 countries, held its first Pan-European Convention in Palma de Mallorca, attracting over 1,200 hoteliers globally. The event focused on growth, innovation, and sustainability, with keynotes from Steven Van Belleghem on customer experience, Sarah Duignan on hotel market performance, and Emmanuel Vivier on Artificial Intelligence. The convention emphasized global growth strategies and international leadership with CEOs from various European regions.

☕ Lavazza CEO Antonio Baravalle showcased Tablì, a 100% coffee tab system, and revealed the company's 2024 financial results. Despite a volatile geopolitical climate and raw material cost increases, Lavazza recorded solid results in 2024. The single-serve segment saw a global volume increase of over +4% and value increase of more than +3%. The company's revenue grew to €3.35 billion, up +9.1% from €3.1 billion in 2023. EBITDA rose to €312 million (+18.6%), with an EBITDA margin of 9.3%. Net income was €82 million (+20.6%), and the net financial position ended at -€511 million after the 2024 OPA on IVS Group. Lavazza, celebrating its 130th anniversary, will introduce Tablì to the public during the Milano Design Week 2025 from April 6 to 13.

🎂 Easter approaches, and Cesto Bakery and Cooperativa Sociale Lazzarelle collaborate to create a special colomba pastry, combining Catello di Maio's baking skills with coffee produced by Pozzuoli female prison inmates. The project offers rehabilitation for inmates through ethical coffee production. Founded in 2010, Cooperativa Sociale Lazzarelle now supports over 70 women, promoting social inclusion through work. The colomba, featuring a 36-hour double fermentation, is available online and at Cesto Bakery's three stores in Torre del Greco, blending coffee with cherries and dark chocolate.

🏦 Cimbali Group, recognized as a "Historic Enterprise" by Unioncamere and owner of three brands in the "Special Register of Historical Trademarks of National Interest" by MIMIT, celebrates the National Day of Made in Italy on April 6, 2025, from 4:30 PM to 9:00 PM at MUMAC. The event includes a roundtable discussion moderated by Barbara Foglia with notable cultural and business experts and showcases the photo exhibition "Women and Motors? Joy and that's it" by Camilla Albertini. Cimbali Group employs over 800 staff across four manufacturing sites, highlighting Italian excellence in coffee culture and enterprise history at its Binasco headquarters, where MUMAC, the largest permanent exhibition dedicated to espresso machines, resides.