Iniziativa eco-responsabile e CSR

🌱 Sapling Spirits, founded in 2018 in London by Ed Faulkner and Ivo Devereux, hosted a retreat at Masseria Secolario, Puglia, gathering 17 journalists from Italy and the UK. They aim to produce climate-positive vodka and gin, using regenerative organic wheat and low-emission packaging. During the retreat, 50 trees were planted, marking the start of a 50,000-tree project with local farmers to combat Xylella. Their "One Bottle, One Tree" initiative demonstrates transparency and environmental responsibility. 🌿

🍺 SIGEP World 2026, held in Rimini from January 16-20, attracted attendees from 160 countries, with a 33% rise in international exhibitors. The event hosted 5,650 business meetings and highlighted a €71 billion Italian foodservice industry. It featured participants from 45 countries, with new entries like Canada and Nepal. The U.S. market grew by 2%, while Argentina and the Philippines saw increases of 40% and 78%, respectively. Guest Country India showcased 50 top buyers and specialists.

🍸 Flor de Caña partners with Fratelli Branca Distillerie for Italian distribution from January 1, 2026. Both family-run businesses focus on sustainability: Flor de Caña uses 100% renewable energy and is Carbon Neutral. The partnership covers Flor de Caña's naturally aged rum portfolio. Founded in 1890, Flor de Caña has won international awards, enhancing its premium spirit market strategy in Italy, aligning with Fratelli Branca's distribution expertise.

🍳 73% of Italians are willing to change daily habits by 2026 to cut food waste, according to a Nextplora survey for cameo. In 2025, 500,000 tons of food were wasted during holidays, per Assoutenti. Cameo aims to cut its food waste by 25% since 2019. In 2024, Italy saw a 17% waste reduction from 2023. Over 700,000 near-expiry products were saved by Too Good To Go from 2021. 39% prioritize environmental impact, 38% want to save money.

🥩 January 2026, at SIGEP in Italy, the Donometro platform was launched by Last Minute Market and the University of Bologna. It targets food surplus in the Horeca sector like gelateries and bars, connecting them with social organizations to prevent food waste. Supported by firms like Fabbri 1905, the tool simplifies donation logistics. Andrea Segrè of Waste Watcher highlighted its role in converting food waste into social resources, enhancing the Campagna Spreco Zero's 15-year mission.

☕ illycaffè wins the Lorenzo Cagnoni Innovation Award 2026 in Sustainability for Coffee B, a Coffee Ball-based system, at SIGEP World 2026 in Rimini. Coffee B uses the top 1% Arabica beans, with compostable alginate capsules. This continues their sustainability innovation, following the 2025 award for Arabica Selection Brasile. CEO Cristina Scocchia highlights their commitment to quality and environmental responsibility. Italian Exhibition Group, ANGI, and ICE-Agenzia organize the award.

🍓 Assegnato il marchio IGP alla Fragola della Basilicata, riconosciuta dall'Unione Europea. Le fragole, commerciate con i marchi Fragola Matera® e Nicofruit®, vantano eccellenti qualità organolettiche. La certificazione implica sostenibilità, tracciabilità e conformità al disciplinare. Il CCPB verificherà tutto questo. Questa denominazione protegge e valorizza il prodotto sui mercati nazionali ed esteri, aprendo nuove opportunità per l’agricoltura lucana e promuovendo l’autenticità regionale.

🌴 Relais Masseria le Cesine, run by CDSHotels, is set for an eco-friendly 2026 season, balancing comfort with sustainability. Situated near the WWF “Le Cesine” nature reserve, it uses rainwater collection for irrigation and solar panels for energy. Guests can enjoy yoga, cycling, and organic cooking classes. It follows the EU “Rete Natura 2000” protocol to protect local flora and fauna, promoting tourism that preserves the environment. Located amidst olive groves, it offers a private beach and spa with natural treatments.

📅 19-20 gennaio 2026, Rimini: Sigep World 2026, expo mondiale sull'eccellenza nel foodservice, presenta 1.300 espositori da 75 paesi, con una crescita internazionale del 33% rispetto all'edizione precedente. Guest Country: India. La fiera include proposte innovative nel settore gelato e coinvolge figure come Alessandra Locatelli e Michele de Pascale. ICE supporta con 500 buyer internazionali. Obiettivo: promuovere innovazione e internazionalizzazione.

🍱 Mondelēz International Italy partners with Too Good To Go from 2026 to combat food waste via the Box Dispensa project. Consumers can buy surplus products at reduced prices through the app. The initiative enhances sustainable practices by integrating surplus management into operations. Lorenza Cipollina, Mondelēz's Sustainability Director, emphasizes its importance for a circular economy. In 2.5 years, 4,000 tons of food were saved by 200 brands.