Iniziativa eco-responsabile e CSR

🥜 2025, 650 professionals received training from the Consorzio del Prosciutto di San Daniele, with 2,300 operators from normal trade and Horeca participating in sessions. 5,500 consumers attended masterclasses. 32% of San Daniele del Friuli visitors come for the DOP ham, contributing to 160,000 tourists annually. The ham's economic impact totals over €1.15 billion, with €360 million in production revenue, generating an additional €2.2 per euro. The national DOP system exceeded €20.7 billion in 2024.

🍺 In 2026, Beer&Food Attraction highlighted the strategic role of beer in Italy's HoReCa sector. According to AssoBirra's study with Ipsos Doxa, 62% of managers value beer for socializing, with 66% in hotels and 64% in bars. Lager/pils is preferred by 56%, while 36% opt for local craft beers. The Center of Italy leads in beer's social role at 69%. Sustainable practices like recycling are prevalent, yet structured actions remain limited.

🌍 Vince Stroop explains regenerative tourism, a concept surpassing sustainability, scheduled for a discussion on February 16, 2026. This approach not only minimizes environmental impact but also generates value for local territories and communities. The article featuring Stroop’s insights was published in we:ll magazine by Marta Bernasconi, with an estimated reading time of 8 minutes.

👦🏻 In the hospitality sector, integrating LIS (Lingua Italiana dei Segni) enhances guest experiences by fostering strategic empathy and fluid communication. This visual language improves guest satisfaction and builds lasting trust, elevating online reputation in the competitive market. By adopting inclusive communication, businesses can expand their audience and lengthen guest stays, positioning themselves as quality-focused. LIS not only aids communication but enriches guest relations, offering a poetic touch to hospitality that speaks to the heart and future.