Champagne: vendite in calo, minacce fitosanitarie e strategie per il rilancio
🍷 Champagne faces an unprecedented crisis in 2024, with a 26% drop in volume sales from 2023 to 26.7 million bottles and a 6% decrease in value to €345 million. Prosecco's rise contributed to this decline, reaching over 10 million bottles sold in France in 2024, a 9% increase. In response to economic pressure and changing consumer tastes, Champagne's strategies include exploring mixology and targeting emerging markets like Brazil and Thailand. Additionally, a "solidarity reserve" is being developed to support producers with vineyards affected by the flavescence dorée disease, with 12,200 hectares monitored in 2024. Champagne aims for 100% certified vineyards by 2030 despite challenges. The production yield for 2025 will be adjusted based on sales forecasts.
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