Monea: “Turismo delle radici strumento per promuovere il Made in Italy”
🇮🇹 Paolo Monea of the Italian Ministry of Foreign Affairs highlighted the cultural significance of root tourism and its role in promoting Italian craftsmanship and traditions during the 'Roots In' presentation with APT Basilicata in Matera, on November 18-19. The year 2024 is declared as the "Year of Italian Roots in the World," celebrating approximately 80 million people in Italian communities abroad. The initiative aims to strengthen ties between Italy and its international communities, with the ‘Italea’ project, developed since a technical table was set up in 2018 involving public and private entities.
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