Giuridico e Amministrativo

🍺 KBirr, a Neapolitan brewery led by Fabio Ditto, launches "Linea People" and opens "Officine Kbirr," a project combining Mixology with beer. Starting with a 500-liter production, KBirr scaled up to 3,600 hectoliters by 2024, equivalent to approximately one million bottles, with 45% for export. The People line features 5 beers representing international brewing styles: Helles, IPA, Red Strong, Blanche, and Strong Lager, designed to appeal to a broad audience. Officine KBirr introduces a dining concept incorporating beer-based mixology, led by experienced chefs Basilio Avitabile, Vincenzo Criscuolo, and Lino Scarpa.

🍾 The "Catalogo 2025 di Proposta Vini" event, scheduled from January 18 to 20 in Florence at Stazione Leopolda, features over 300 exhibitors, including more than 250 wine companies and nearly 50 spirits brands. Antonio Beneforti, head of spirits at Proposta Vini and Proposta Spirits, highlights networking opportunities, with 80-90% of catalog producers participating, involving over 2,000 VAT numbers. The annual event costs about half a million euros, focusing on long-term value creation through direct customer-producer relationships. The event includes 9 masterclasses and an art exhibition by Trentino painter Roberto Perini.

🍕 On January 17, the World Pizza Day celebrates the pizza as a symbol of Italian gastronomy. In Italy, over 400 million kilograms of flour are produced annually, leading to approximately 2.7 billion pizzas. Andrea Valente, President of Italmopa, takes pride in the flour quality contributing to pizza's global success. The most beloved pizza in Italy remains the Margherita, distinct from other favorites like Capricciosa and Quattro Formaggi. Regardless of type, pizza symbolizes conviviality and social ritual.

🍸 The Martini, a classic cocktail with an uncertain origin story, possibly evolved from the "Martinez" around 1874 in Martinez, California. It was first named "Martini" in Harry Johnson's 1888 bartender's manual. Frank P. Newman standardized the "Dry Martini" in 1904 with equal parts gin and dry vermouth, served with lemon, cherry, or olive. Variants like the Vesper Martini emerged, as mentioned in Ian Fleming's 1953 "Casino Royale." The International Bartenders Association's classic Martini recipe calls for 60 ml gin, 10 ml dry vermouth, and a lemon twist or olive garnish.

🧀 Italian dairy production is fundamental to the nation's agri-food sector, with a turnover of around €13 billion. Italy boasts 57 DOP and IGP cheeses, contributing over €5 billion in annual turnover and nearly 600,000 tons produced. Parmigiano Reggiano, a hard cheese from Parma, Reggio Emilia, Modena, Bologna, and Mantova, is aged 12-36 months. Gorgonzola, originating from Lombardy and Piedmont, is known for its soft or semi-hard texture with blue-green veins. Pecorino, a sheep's milk cheese, varies regionally, such as Pecorino Romano and Pecorino Toscano. Mozzarella di Bufala Campana represents 14% of Campania's GDP, while Stracchino, from Lombardy, is a fresh, soft cheese. The article was also featured on FoodyBev.com and Horecanews.it.

🍻 Low-alcohol product market is growing with a forecast of 7% growth by 2028 in 10 key markets according to IWSR. RTD beverages expected to see a 10% increase from 2024 to 2028. Generational differences in alcohol consumption show with 75% of Gen Z, 70% of Millennials, 60% of Gen X, and 50% of Boomers reducing alcohol use. In Brazil, non-alcoholic beer is expected to grow by 10% by 2028, while the US offers a variety of non-alcoholic choices. In Italy, 80% of consumers are aware of low-alcohol options, with 67% choosing them. Health (27%), dietary (24%), and taste reasons (27%) drive the trend, alongside avoiding alcohol's effects (28%).

🍯 Kometa, an agri-food company specializing in pork and poultry, operates in Hungary and Italy, distributing products to over 40 countries. The company reduced salt content by 30% below market average. Kometa completed a €8.5 million acquisition of Triagro, a Hungarian pig farming company, to control the entire production chain. They employ over 900 people and produce 75,000 tons of meat and 17,000 tons of cold cuts annually, ensuring high quality from farming to processing under one roof.

📝 The Federazione Italiana Pubblici Esercizi (FIPE) supports the crackdown on online reviews in the Small and Medium Enterprises (SMEs) Bill discussed today by the Council of Ministers. A significant step against fake reviews, a long-standing battle of the Federation to protect the reputation and credibility of Italian public establishments. Roberto Calugi, General Manager of FIPE-Confcommercio, emphasizes the economic damage caused by fraudulent reviews and the need for transparency, urging the implementation of legislation enabling businesses to reply and request the removal of misleading content. FIPE-Confcommercio commits to collaborate with authorities to establish and apply new regulations.

📝 Martina Donini, president of Udicon, praised the legislative proposal by Minister Adolfo Urso, aiming to combat fake reviews. The draft law for Small and Medium Enterprises mandates authenticity checks, transparency, consumer responses to reviews, and actions against covert advertising and fake review sales. Donini emphasizes the need for stringent controls, effective sanctions, advanced technology, and collaboration between platforms, regulators, and consumers for a secure digital environment.