Nuova immagine e ampliamento del catalogo vini per Rinaldi 1957
📦 Rinaldi 1957, an established national distributor of spirits and wines, reinvents its brand image by 2025 to mirror its human-centric corporate philosophy. Valentina Ursic, Marketing Director, emphasizes empathy and kindness as key company traits. The new visual identity, crafted by designer Marcello Minale of Minale & Tattersfield, showcases smooth lines with a '60s vibe and a modern touch of black, reflecting the anti-conformist vision. Officially online since March, the updated image also extends to new catalogs and the corporate website. Despite decreased alcohol consumption due to various factors, including the sober curious movement, wine consumption grows with 55% of the population drinking occasionally (71%) and women accounting for 45% of this increase. Rinaldi 1957 expands its wine offerings, adding six new vignerons from renowned Champagne production areas. In 2024, the company, led by Giuseppe Tamburi, reported a €22.3 million turnover, a network of 150 agents, and a growing portfolio of over 130 Italian and foreign wine and spirit brands. The company's journey began in Bologna in the late '50s with Vittorio and Rinaldo Rinaldi, sold to Gruppo Buton in 1983, and acquired by Tamburi ten years later.
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