Gestione alberghiera

🏨 Hilton has been revolutionizing the hotel industry with dual-brand properties since the early 2000s, offering operational cost savings and the flexibility to cater to diverse demands. Now, Hilton boasts 125 dual-brand properties worldwide, which would rank as the company's eighth largest brand if standalone. Andrew Harp, brand leader at Tru by Hilton, highlights the potential of dual-brand hotels to provide guests with a more flexible stay experience through shared amenities and an extensive range of services.

🍸 Niccolò Amadori, a talented Italian bartender with international experience in New York, Sydney, and Milan, founded Alto Cocktail Festival, which enters its fourth edition in late June. Amadori, with seven years of mixology experience, has worked alongside industry leaders like Nico de Soto and Takuma Watanabe. In 2024, Alto Rooftop was cited in Blue Blazer's guide and entered the Top 500 cocktail bars. The Alto Cocktail Festival has grown from six guest bartenders in its first year to 15 international professionals in the second edition and expanded to a five-day event in 2024. The next edition will last six days, featuring mixology, cuisine, cigars, and lifestyle.

🍴 The "Da Vittorio" group, founded by the Cerea family in Brusaporto (Bergamo), boasts a turnover of €95 million. Their business, which originally included a Michelin three-starred restaurant, has expanded into bistros, consultancies, and a cooking school. External dining, preferred by the Cerea family over "catering", has been a cornerstone since 1966 and now accounts for 30% to 40% of the group's total revenue. The group can cater to events ranging from small groups to 2000 participants, from Juventus and Atalanta stadium services to exclusive private dinners. The success lies in the total internal management of logistics and food preparation.

🛀 Lefay Resort, located on Lake Garda, pioneers a holistic wellness concept through the Lefay SPA Method, blending Western scientific research with traditional Chinese medicine. The new program, designed by the Lefay Spa Method scientific committee, requires a minimum stay of three nights and includes targeted experiences such as therapeutic massages, breathing techniques, and excursions in the Alto Garda park. It features the Water Shiatsu treatment and incorporates three musical channels—Deep Relaxation, Revitalizing, and Anti-stress—for emotional and physical rebalance. Lefay also offers personalized musical tracks based on individual vibrations and voice to extend the wellness journey at home.

🍸 Little Italy cocktail celebrates 20 years in 2025, originating in 2005 at New York's Pegu Club by Audrey Saunders. It transformed the Manhattan with artichoke amaro, inspiring a wave of Italian amaro-based drinks. Made with 60 ml rye whiskey, 22.5 ml sweet vermouth, and 15 ml artichoke liqueur, the Little Italy is less sweet and balanced compared to its ancestor. Alex Frezza from L'Antiquario di Napoli, ranked within the top 78 and 64 in world bar lists, praises its lasting appeal. MixologyItalia.com and FoodyBev.com feature the cocktail's story.

🌱 Frontera Gardens, established in the 1980s in Florence, specializes in landscaping and garden design, focusing on hospitality, which represents 60-70% of their business, including prestigious collaborations with Villa San Michele, Hotel Cipriani, and Splendido. Their interdisciplinary team addresses climate change by prioritizing sustainable and native plants, while also designing outdoor spaces for year-round use, incorporating sophisticated and functional architectural structures to withstand extreme weather conditions.

📌 Cuba is experiencing an unprecedented decline in tourism, with hotel occupancy rates around 25% and the country not expected to recover before 2030. In 2024, Cuba welcomed 2.2 million international travelers, nearly 10% less than the previous year and the worst figure in 17 years, continuing a steady decrease since 2019. Last year, tourism revenue was $1.216 billion, 61% less than pre-pandemic levels. Additionally, airlines are leaving Cuban routes in search of more profitable ones, influenced by political issues and the loss of over 10,000 qualified travel workers.

📚 Assoturismo Confesercenti and Sapienza University of Rome's Department of Management have created a network involving universities, businesses, and public and private organizations to foster synergies and collaborations in education, research, and student placement, emphasizing diversity and social inclusion. The partnership aims to maintain a connection with production realities and institutional interests, facilitating the exchange of skills and experiences, and aligning with Sapienza's Strategic Plan 2022-2027 objectives. Coordination is managed by representatives from both Assoturismo and the Department of Management.

🏠 Airbnb charges service fees to hosts in Italy to cover platform usage costs. Two main commission models exist: split-fee between host and guest, with hosts typically paying 3%, and guests paying 5-15%; and host-only fee, introduced mainly in 2022, with a higher 14-16% host commission. Local factors, including tourist taxes and regulations, impact final costs. Understanding these is crucial for effective pricing strategies and profitability in the Italian rental market. Hosts must consider additional costs like cleaning fees and VAT implications.

🍴 Direct response marketing targets customers with age and gender criteria to encourage immediate response. Strategies include targeted promotions during off-peak hours, personalized email and SMS campaigns, and time-limited offers. Customer segmentation by visit frequency, personal tastes, and acquisition channels enhances service. Technological tools include advanced management software, automated marketing systems, online booking platforms, and data analysis tools. Loyalty programs, exclusive events, and post-visit communications help retain customers. Restaurants need excellent food and solid customer relationships through targeted marketing and innovative tech.