Hilton, il successo degli hotel a doppio marchio
🏨 Hilton has been revolutionizing the hotel industry with dual-brand properties since the early 2000s, offering operational cost savings and the flexibility to cater to diverse demands. Now, Hilton boasts 125 dual-brand properties worldwide, which would rank as the company's eighth largest brand if standalone. Andrew Harp, brand leader at Tru by Hilton, highlights the potential of dual-brand hotels to provide guests with a more flexible stay experience through shared amenities and an extensive range of services.
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