Distribuzione e Revenue

📊 Assalzoo and Nomisma presented a report at MASAF revealing the Italian FeedEconomy's worth of €150 billion, involving over 840,000 companies. The agricultural sector contributes €24.354 billion (37% of the total agriculture), the zootechnical food production is €54.937 billion (39% of the total production), and exports amount to €10.9 billion (18% of the total). Italian family food spending adds approximately €59.875 billion, 38% of the total FeedEconomy value.

🍷 The fine wine market in 2024 experienced uncertainty with declining prices, low risk-taking, and cautious participants. Liv-ex Fine Wine 100 dropped by 9.2%, while Fine Wine 50 and Fine Wine 1000 both decreased by 11.1%. The worst performers were Liv-ex Fine Wine 100 and 1000, underperforming all major stock markets and gold, especially after Trump's reelection. Italian wines, particularly from Tuscany, saw increased trade volume by 17.6%, volume by 17.3%, and value by 9.8%, with Tuscany's commercial value up 16.1%.

🍽 APCI and Manpower have collaborated on an exclusive event focusing on the future of personnel in commercial, collective, and hotel catering. The online event, which is streamed live from the Manpower Auditorium via Teams, gathers industry experts such as HR directors from national and international restaurant chains, representatives from Italian hotel schools, and industry associations. Key topics include labor market trends, essential skills for the sector's future, and the evolution of chain restaurant staff. Notable speakers include Anna Gionfriddo, AD of ManpowerGroup, and Sonia Re, General Manager of APCI. This event serves as a critical opportunity for professionals to network, learn about the latest trends, and discuss the sector's evolving dynamics.

💸 Blastness has introduced a unique RMS feature allowing hoteliers to differentiate pricing strategies between their official website and intermediaries, aiming to maximize returns and reduce OTA impact on online sales. The RMS tool, powered by multi-source analysis and artificial intelligence algorithms, provides accurate forecasts and optimal rate variations, supporting a “hybrid” approach that blends rule-based, algorithmic, and manual strategies. This RMS functionality helps hotels target specific customer segments and enhance their website's conversion potential.

🎄 Partnerships between hotel and fashion or art brands are increasing, as highlighted by TTG Luxury's "Winter edition". Alviero Martini 1A Classe teamed up with Melià Milano, showcasing a large tree with designer gift boxes. Andrea Crespi partnered with Hotel Savoy Firenze, creating a Christmas tree from 6,100 playing cards and displaying his "Rinascimento invisibile" exhibition until mid-January 2025. The Hotel de la Ville Rocco Forte in Rome worked with Brioni on a festive decor, while the Hotel de Russie Rocco Forte "dressed" its Christmas tree in collaboration with Dolce & Gabbana. The Four Seasons Hotel Prague featured a Dior-decorated Christmas tree and a special afternoon tea experience. In London, Brown’s Hotel Rocco Forte collaborated with Golden Goose, offering a "Golden Dream" package including a two-night stay and iconic sneakers. Dubai's One&Only The Palm partnered with Elie Saab, showcasing three metallic trees in its hall.

📌 easyJet focuses on Milano Linate and Roma Fiumicino for the 2025 season, launching 16 new routes from Milan (+145% capacity over 2024) and 5 from Rome (+35%). The airline maintains Milan Malpensa as its European base, also introducing routes to Dusseldorf, Hamburg, Evenes-Lofoten, and Paris Orly. Lorenzo Lagorio, easyJet Italy country manager, highlights a 50% expansion in German routes and 14 million summer seats in Italy. New flights start on March 30; Milan will focus on Spain in summer, Rome on Mitteleuropa. easyJet closed 2024 with a capacity of 100 million seats (+8% from 2023), 88.6 million passengers (+8%), a stable load factor at 89.3%, and an operating profit exceeding 738 million euros (+34%).

🏠 Italians favor Paris as their top travel destination, with Notre-Dame's reopening boosting bookings: global bookings rose 8% for inauguration weekend (7-9 December) and 11% year-over-year. Italian bookings, mainly from Rome and Milan, represent 21% of the total. Amsterdam, London, Barcelona, and Prague follow Paris in popularity. Tenerife leads with an 81% booking increase, followed by Istanbul (+79%) and Sharm el Sheikh (+64%). Early planning is common: 43% of Italians book 61-90 days in advance, 31% book even earlier, and 27% book 60-37 days ahead. For stay duration, 40% opt for 3-4 days, 19% for 5-6 days, with 34% choosing longer holidays (26% stay 7-13 days, 8% over two weeks), and 7% for 2-day trips. French and Spanish tourists, each comprising 24% of holiday bookings, favor Italy, followed by Germans at 13%, with Rome leading and Bologna, Catania, Palermo, Bari, and Turin gaining interest. (Source: www.edreams.it)

🏖️ The study by Altiant for Iltm, with contributions from World of Hyatt focusing on wellness, reveals affluent travelers prefer spending on experiential luxury rather than durable goods. Post-Covid, there's an urgency to 'do it now' spending among the economically able. Domestic and regional travels dominate preferences, especially in large countries such as China and the USA, with domestic travel involving 47% of affluent tourists in the USA and 78% in China. For UK and French Europeans, regional travel includes all of Europe, with a 94% preference rate. In contrast, 84% of luxury travelers in the UAE stay within the country, while Saudi travelers have more varied choices. This domestic travel trend is partly due to complexities of long-haul travel and a desire for slow, quiet travel that suits shorter distances. For more information, visit Altiant's travel section, Iltm, and Hyatt websites.

🏖️ Rome and Milan rank 4th and 5th in Euromonitor International's top 100 urban destinations, with Paris leading for the fourth consecutive time, attracting over 70 million tourists this year. The top ten features six European cities, including Madrid (2nd), Tokyo (3rd), followed by New York, Amsterdam, Sydney, Singapore, and Barcelona. London falls from 10th in 2023 to 13th. The index evaluates global cities on economic and business performance, tourism infrastructure, policy, attractiveness, health, safety, and sustainability.