Distribuzione e Revenue

❄ Livigno tops the 2024-2025 rankings by Holidu as Italy's favorite ski destination, with an average daily cost of €67. Madonna di Campiglio and Alto Sangro follow at €104 and €56 respectively. Trentino Alto Adige dominates with 16 out of the top 40 locations, with 35 Italian destinations favored by locals, and Chamonix-Mont-Blanc in France leading six foreign spots at €63 per day. Costs range from €28 in Nicolosi to €128 in Zermatt, with Cortina d’Ampezzo being the priciest in the top 10 at €117.

🏕️ In Italy, Christmas camping reservations soared by 132% compared to last year, reports Pitchup.com. Globally, Christmas day bookings surpassed 2023's count with 12,424 stays versus 10,922. The past 12 months saw Portugal leading in total transaction value growth at 251.18%, followed by Hungary (228.85%) and Montenegro (216.58%). Belgium, Austria, New Zealand, Switzerland, Czech Republic, Germany, and Croatia also marked significant increases, highlighting an international trend.

🏖️ 60% of holiday bookings for 18 December 2024 to 12 January 2025 made 90 days in advance, increasing revenue by 12% over 2023. Average package price at €2,400 per person, average holiday length of 8.2 days. Key tourism generators: China, Germany, United Kingdom, and USA, accounting for 45% of global flows. Emerging markets include Saudi Arabia, Brazil, Indonesia, Mexico, and Pakistan. Spain, France, and USA are top destinations; Italy ranks sixth in 2040. Global tourism's top 5 destinations predicted to drop from 30% to 20%. Over two-thirds of global demand focuses on culture, tradition, and local cuisine. Tourism concentrated in four regions: Mediterranean, Southeast Asia, Middle East, and Caribbean. Challenges to be addressed using technological innovations for sustainable growth.

🏖️ Daniela Santanchè, Minister of Tourism, attended the Rome Boat Show to discuss the challenges and opportunities of nautical tourism in Italy. Economist Gianni Lepre highlighted a lack of infrastructure resulting in losses of over 500 million euros annually. Campania alone lacks 3,000 berths, causing a 40 million euro loss from mooring shortages and another 55 million from ancillary revenue loss. Gennaro Amato noted the potential of marinas to boost local GDP, considering Italy's 8,500 kilometers of coastline. Santanchè mentioned advances including a 5 million euro allocation for port Wi-Fi and the approval of a law to enhance underwater tourism.

💸 Blastness has introduced a unique RMS feature allowing hoteliers to differentiate pricing strategies between their official website and intermediaries, aiming to maximize returns and reduce OTA impact on online sales. The RMS tool, powered by multi-source analysis and artificial intelligence algorithms, provides accurate forecasts and optimal rate variations, supporting a “hybrid” approach that blends rule-based, algorithmic, and manual strategies. This RMS functionality helps hotels target specific customer segments and enhance their website's conversion potential.

🎄 Partnerships between hotel and fashion or art brands are increasing, as highlighted by TTG Luxury's "Winter edition". Alviero Martini 1A Classe teamed up with Melià Milano, showcasing a large tree with designer gift boxes. Andrea Crespi partnered with Hotel Savoy Firenze, creating a Christmas tree from 6,100 playing cards and displaying his "Rinascimento invisibile" exhibition until mid-January 2025. The Hotel de la Ville Rocco Forte in Rome worked with Brioni on a festive decor, while the Hotel de Russie Rocco Forte "dressed" its Christmas tree in collaboration with Dolce & Gabbana. The Four Seasons Hotel Prague featured a Dior-decorated Christmas tree and a special afternoon tea experience. In London, Brown’s Hotel Rocco Forte collaborated with Golden Goose, offering a "Golden Dream" package including a two-night stay and iconic sneakers. Dubai's One&Only The Palm partnered with Elie Saab, showcasing three metallic trees in its hall.

📌 easyJet focuses on Milano Linate and Roma Fiumicino for the 2025 season, launching 16 new routes from Milan (+145% capacity over 2024) and 5 from Rome (+35%). The airline maintains Milan Malpensa as its European base, also introducing routes to Dusseldorf, Hamburg, Evenes-Lofoten, and Paris Orly. Lorenzo Lagorio, easyJet Italy country manager, highlights a 50% expansion in German routes and 14 million summer seats in Italy. New flights start on March 30; Milan will focus on Spain in summer, Rome on Mitteleuropa. easyJet closed 2024 with a capacity of 100 million seats (+8% from 2023), 88.6 million passengers (+8%), a stable load factor at 89.3%, and an operating profit exceeding 738 million euros (+34%).

🏠 Italians favor Paris as their top travel destination, with Notre-Dame's reopening boosting bookings: global bookings rose 8% for inauguration weekend (7-9 December) and 11% year-over-year. Italian bookings, mainly from Rome and Milan, represent 21% of the total. Amsterdam, London, Barcelona, and Prague follow Paris in popularity. Tenerife leads with an 81% booking increase, followed by Istanbul (+79%) and Sharm el Sheikh (+64%). Early planning is common: 43% of Italians book 61-90 days in advance, 31% book even earlier, and 27% book 60-37 days ahead. For stay duration, 40% opt for 3-4 days, 19% for 5-6 days, with 34% choosing longer holidays (26% stay 7-13 days, 8% over two weeks), and 7% for 2-day trips. French and Spanish tourists, each comprising 24% of holiday bookings, favor Italy, followed by Germans at 13%, with Rome leading and Bologna, Catania, Palermo, Bari, and Turin gaining interest. (Source: www.edreams.it)

🏖️ The study by Altiant for Iltm, with contributions from World of Hyatt focusing on wellness, reveals affluent travelers prefer spending on experiential luxury rather than durable goods. Post-Covid, there's an urgency to 'do it now' spending among the economically able. Domestic and regional travels dominate preferences, especially in large countries such as China and the USA, with domestic travel involving 47% of affluent tourists in the USA and 78% in China. For UK and French Europeans, regional travel includes all of Europe, with a 94% preference rate. In contrast, 84% of luxury travelers in the UAE stay within the country, while Saudi travelers have more varied choices. This domestic travel trend is partly due to complexities of long-haul travel and a desire for slow, quiet travel that suits shorter distances. For more information, visit Altiant's travel section, Iltm, and Hyatt websites.

🏖️ Rome and Milan rank 4th and 5th in Euromonitor International's top 100 urban destinations, with Paris leading for the fourth consecutive time, attracting over 70 million tourists this year. The top ten features six European cities, including Madrid (2nd), Tokyo (3rd), followed by New York, Amsterdam, Sydney, Singapore, and Barcelona. London falls from 10th in 2023 to 13th. The index evaluates global cities on economic and business performance, tourism infrastructure, policy, attractiveness, health, safety, and sustainability.