Autentico e unico, il nuovo lusso secondo i t.o.
🏖️; Luxury travel is evolving, focusing on experiential luxury, which demands high specialization and effective storytelling. Andrea Grisdale, CEO of IC Bellagio, highlights the importance of impacting the local territory and community. Giorgio Scaramuzza from Alpitour's Ego brand emphasizes offering unique, authentic experiences, such as selecting natural structures in the Maldives rather than artificial islands. Gaetano Scancarello from Mangia’s discusses biofilia, where luxury is derived from nature-centered experiences. Stefano Bajona, founder of Onirikos, notes that luxury tourism requires hyper-specialization to create memorable, complex stories that aren't easily found or replicated online.
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