Distribuzione e Revenue

✈ Singapore Airlines increases flights on the London Gatwick to Singapore route to daily service starting March 31. The airline connects to over 127 destinations in 36 countries and offers a London Gatwick to Sydney trip in 21 hours and 30 minutes. Mohamed Rafi Mar, Singapore Airlines' General Manager for UK and Ireland, states this expansion within the first year reflects the success of their service, noting their 40 weekly direct services between the UK and Singapore outnumber any other carrier in the region.

✈️ Genoa's Cristoforo Colombo Airport is set to offer over 1.240 million seats for the summer 2025 season, starting March 30, marking a 16% increase from 2024. New routes include a Wizz Air connection to Warsaw from May 1, three times a week, and to Krakow starting June 17, also thrice weekly. Existing routes are expanding: Volotea's flights to Paris Orly will double to four per week in April, May, June, September, and October. Vueling will increase Barcelona flights, reaching a daily service in August. Ryanair returns with flights to Manchester, Bucharest, and Brindisi; SAS to Copenhagen; and ITA Airways to Olbia, complementing Volotea's service. Two daily flights to Amsterdam and Munich are confirmed. The summer will also see approximately 200 charter flights to support cruise passengers, resuming after three years and catering to over 30,000 travelers.

📈 Lupo Rattazzi, presidente of Neos, indicated the company's success, part of the Alpitour group, involves a mix of scheduled and charter flights. With revenue exceeding 860 million projected for 2025 and less than 50% of activities linked to Alpitour, Neos demonstrates a balanced approach between scheduled services and charter operations.

🛃 Parkos conducted a survey among 20,000 travelers at airports across the Netherlands, France, Germany, Spain, and Italy, revealing that younger travelers prefer carry-on luggage for practicality and savings (64%), while older passengers opt for checked baggage, valuing comfort (39%). A significant 57% of Italians avoid booking extra luggage primarily for economic reasons (53%). Additionally, 30% of respondents admitted that luggage policies could influence airline choice, with more women (43%) than men (33%) being sensitive to this. Overall, 60% criticized the lack of clarity in baggage rules from airlines.

✈ Aeroitalia expands its routes with new flights from Rome Fiumicino to Brno, Czech Republic (Thursday and Sunday), and Lublin, Poland (Tuesday and Saturday). The airline awaits the arrival of its tenth B737-800. On the first day, Aeroitalia had 120 incoming and 100 outgoing passengers, with the next flight on April 5 sold out. Poland is a key market for Adr, with a doubled flow in the last five years, reaching 1.3 million passengers in 2024, a 50% increase from 2023.

⚽ Switzerland aims to attract over 700,000 new arrivals for Euro 2025, from July 2-27. Christina Gläser, director of Switzerland Tourism, appointed 8 national team players as ambassadors for the eight host cities. The country offers diverse outdoor activities like water sports and trekking. Events include the World Mountain Biking in Valais (Aug 30 - Sep 14), U19 Basketball World Championships in Lausanne, and the Eurovision Song Contest (May 10-17). Hotel stays in 2024 increased by 2.6% to 43 million compared to 2023, with Italian visitors' arrivals up by 2.2%.

✈ Ryanair, after a two-year request, sees Sicilia partially reduce the boarding tax at minor airports: Lampedusa, Pantelleria, Comiso, and Trapani Birgi, while Palermo and Catania remain unchanged. Airgest's president, Salvatore Ombra, applauds the strategic decision, enhancing competitiveness without affecting major airports. The measure involves about €6.5 million, planned in the financial maneuver between June and July. The cut is compensated in the budget, favoring all airlines at minor airports. Ryanair, however, sought the tax's elimination in all airports, which would cost municipalities €80 million, compared to the manageable impact of the current reduction.

📍 Tap Air Portugal recorded a net profit of €53.7 million in 2024 for the third consecutive year. Operating revenues peaked with a 0.7% rise from 2023 and 28.6% from 2019. Passenger revenues increased due to a capacity boost (1.6%) and load factor improvement (1.5%). In the last year, 16.1 million passengers were transported, 1.6% more than the previous year, reaching 94% of 2019 levels. Total flights decreased by 1.5% compared to 2023, standing at 86% of pre-crisis levels. Luís Rodrigues, Tap's CEO, noted that 2025 will be challenging but marks the last year of restructuring.

🍕 Local Strategy's study using Google Trends data from March 2024 to March 2025 shows a significant increase in local searches for restaurants, pizzerias, and supermarkets in Italy. "Pizzeria near me" searches have soared, with 550,000 monthly searches. Specific local search increases include "restaurants near me open now" by +450%, "pizzeria near me open now" by +1050%, and "supermarket near me" by +300%. Google scores regions on search intensity, with Valle d'Aosta leading at 100, followed by Veneto (78), and Lombardy (77). Luca Bove, CEO of Local Strategy, emphasizes online visibility as essential for survival in a competitive market. Google's data reveals that 88% of local mobile searches lead to contact or visit within 24 hours, and 28% of nearby searches result in a purchase. The report's additional details will be presented at the Local Strategy Live 2025 in October.

🏨 In Italy, effective hotel rate management is key for maximizing occupancy and profitability. Strategic rate management can increase RevPAR and overall financial performance. Key rate types include bottom rate, starting rate, BAR (Best Available Rate), rack rate, and last-minute rate. Dynamic pricing involves adjusting room rates based on real-time market data. Revenue management software automates rate adjustments, utilizing market trends and competitor rates. Best practices include market analysis, customer segmentation, promoting direct bookings, and transparent communication. Implementing these strategies can significantly impact hotel success in the competitive Italian market.