Distribuzione e Revenue

✈️ Genoa's Cristoforo Colombo Airport is set to offer over 1.240 million seats for the summer 2025 season, starting March 30, marking a 16% increase from 2024. New routes include a Wizz Air connection to Warsaw from May 1, three times a week, and to Krakow starting June 17, also thrice weekly. Existing routes are expanding: Volotea's flights to Paris Orly will double to four per week in April, May, June, September, and October. Vueling will increase Barcelona flights, reaching a daily service in August. Ryanair returns with flights to Manchester, Bucharest, and Brindisi; SAS to Copenhagen; and ITA Airways to Olbia, complementing Volotea's service. Two daily flights to Amsterdam and Munich are confirmed. The summer will also see approximately 200 charter flights to support cruise passengers, resuming after three years and catering to over 30,000 travelers.

📈 Lupo Rattazzi, presidente of Neos, indicated the company's success, part of the Alpitour group, involves a mix of scheduled and charter flights. With revenue exceeding 860 million projected for 2025 and less than 50% of activities linked to Alpitour, Neos demonstrates a balanced approach between scheduled services and charter operations.

🛃 Parkos conducted a survey among 20,000 travelers at airports across the Netherlands, France, Germany, Spain, and Italy, revealing that younger travelers prefer carry-on luggage for practicality and savings (64%), while older passengers opt for checked baggage, valuing comfort (39%). A significant 57% of Italians avoid booking extra luggage primarily for economic reasons (53%). Additionally, 30% of respondents admitted that luggage policies could influence airline choice, with more women (43%) than men (33%) being sensitive to this. Overall, 60% criticized the lack of clarity in baggage rules from airlines.

🍕 Local Strategy's study using Google Trends data from March 2024 to March 2025 shows a significant increase in local searches for restaurants, pizzerias, and supermarkets in Italy. "Pizzeria near me" searches have soared, with 550,000 monthly searches. Specific local search increases include "restaurants near me open now" by +450%, "pizzeria near me open now" by +1050%, and "supermarket near me" by +300%. Google scores regions on search intensity, with Valle d'Aosta leading at 100, followed by Veneto (78), and Lombardy (77). Luca Bove, CEO of Local Strategy, emphasizes online visibility as essential for survival in a competitive market. Google's data reveals that 88% of local mobile searches lead to contact or visit within 24 hours, and 28% of nearby searches result in a purchase. The report's additional details will be presented at the Local Strategy Live 2025 in October.

🏨 In Italy, effective hotel rate management is key for maximizing occupancy and profitability. Strategic rate management can increase RevPAR and overall financial performance. Key rate types include bottom rate, starting rate, BAR (Best Available Rate), rack rate, and last-minute rate. Dynamic pricing involves adjusting room rates based on real-time market data. Revenue management software automates rate adjustments, utilizing market trends and competitor rates. Best practices include market analysis, customer segmentation, promoting direct bookings, and transparent communication. Implementing these strategies can significantly impact hotel success in the competitive Italian market.

🏖 Denmark set a new historical record with 34.08 million international overnight stays in 2024, including nearly 483,000 from Italians (+18% on 2023). 2/3 of stays were outside the traditional summer peak, with a 30% increase in spring, autumn, and winter long weekends. Marketing and press coordinator Giulia Ciceri from Visit Denmark for Italy and France highlights the year-round appeal due to personalized offerings. Copenhagen accounts for 80% of short city breaks, aiming to extend the average stay length. The 150th anniversary of Hans Christian Andersen's death in 2025 is a major draw, with the Andersen Forever program starting August 4 in Odense. The Copenhagen Sprint event boosts sports and cycling tourism.

🏕 "Vacanze con il cuore," an Italo-Dutch group specializing in glamping resorts, ended 2024 with 35,000 bookings and a 10% increase in turnover. Founder Loek van de Loo plans to consolidate existing assets in 2025, focusing on enhancing the culinary offerings by introducing menus featuring iconic Italian dishes and local culinary specialties. The group will also undergo rebranding to redefine its communication.

🍴 In Milan's dining scene, historical venues like Boccondivino and Rovello 18 are closing down, with Swiss Corner facing a €330,000 rent for 300m². Half of the restaurants shut within five years of opening, and a quarter don't last 15 months. Large real estate funds and organized crime are impacting the market, leading to an unsustainable environment for independent restaurateurs. Milan's problems, with rents up to €10,000 monthly for 200m², could soon spread to other Italian cities, warns chef Felice Lo Basso.

📌 Over 57% of Italians avoid booking extra luggage, mainly for economic reasons (53%). Young people (64%) prefer carry-on luggage for convenience and savings, while 39% opt for checked baggage, particularly favored by men and those over 55 for comfort. Despite 86% feeling well-informed about airline policies, 60% find luggage rules unclear, with 62% of men struggling to interpret them and 35% of women finding them clear. The choice of airline can be influenced by baggage policies for 30% of respondents, with 43% of women and 43% of younger adults (18-34 years) being more sensitive to this aspect. For more details, visit https://parkos.it/.

🏖 Jumeirah Marsa Al Arab, designed by architect Shaun Killa, opened on March 14 in Dubai, completing the Jumeirah marine trilogy. It features 300 rooms and 86 suites inspired by Italian Riva yachts with terraces over 22 sqm. The hotel offers 82 private residences ranging from 79 to 229 sqm with access to a private pool, gym, and spa facilities, highlighted by a lobby chandelier with 1,500 hand-blown crystals. The Talise spa spans 3,500 sqm with 13 treatment suites. Guests can enjoy 11 culinary experiences and four bars, including a venue by renowned pastry chef Pierre Hermé.