Bluvacanze e il sito web che diventa un media channel di viaggi
📍 Bluvacanze.it launches as a renewed web project and content delivery platform, aiming to inspire travelers with articles, videos, and podcasts. Developed by Gruppo Bluvacanze, it integrates emotional elements, storytelling, and advanced technology, marking an evolution in customer communication. The platform, designed in collaboration with digital media agency t2ó Italia, features a 'mobile-native' infinite scroll layout, akin to a digital library or TV environment. Marco Orlandi, the chief digital consumer experience officer, highlights its distinctiveness as both an inspirational channel and a sales tool for their travel agencies.
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